Salesforce Marketing Cloud Email Cert

True or false: You should always preview and validate your journeys before sending. A.True B.False

A.True

Which entry source admits a customer into a journey based on that customer's behavior? A.An entry event B.API Event C.Automation Studio D.Data Extension

A.An entry event

Content Creation and Email Delivery Content Builder Basics How can you share content with a specific business unit? A.By clicking Share on the content and choosing the business unit B.By logging in to your Marketing Cloud account for that business unit when creating content C.By deselecting Across Enterprise D.By select users in the desired business unit

A.By clicking Share on the content and choosing the business unit

Marketing Cloud APIs Which type of integration links Marketing Cloud to your server? A.Server-to-Server B.Web and Publish C.Bridge and Tunnel D.Multi-purpose

A.Server-to-Server

Audience Segmentation What creates the customer experience gap? A.Siloed Data, Channels, and Departments B.Siloed Content, Teams, and Devices C.Disjointed customer journeys D.A river

A.Siloed Data, Channels, and Departments

What are the four pillars to create a customer journey? A.Audience, data, content, and channel B.Attract, confirm, nurture, and close C.Email, mobile, social, and ads D.Marketing, service, sales, and commerce Log In to Take This Quiz

A.Audience, data, content, and channel

Customer Journey Basics What are the customer lifecycle stages? A.Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy B.Awareness, Acquisition, Onboarding, Communication, Retention, and Growth C.Introduction, Growth, Maturity, and Decline D.Development, Introduction, Growth, Maturity, Saturation, and Decline Log In to Take This Quiz

A.Awareness, Acquisition, Onboarding, Engagement, Retention, and Advocacy

What is the recommended security setting for session timeout? A.20 minutes B.1 hour C.2 days D.Never Check the Quiz to Earn 100 Points

A.20 minutes

2Journey History displays how many days of activity by default? A.30 B.60 C.90 D.365 Check the Quiz to Earn 100 Points

A.30

Content Creation and Email Delivery Email Marketing Strategies What is dynamic content? A.Content that displays in a content area according to rules defined based on subscriber attributes B.A personalization string C.Any image that's used in an email D.Helpful content that will have a high click-through rate Log In to Take This Quiz

A.Content that displays in a content area according to rules defined based on subscriber attributes

Content Creation and Email Delivery Email Marketing Strategies Spam filters can vary in logic, but most spam filters use: A.Content- or keyword-based logic B.Employing people to look at all the emails before sending them on to the recipient C.Highly processed meat products D.A random number generator Log In to Take This Quiz

A.Content- or keyword-based logic

Content Creation and Email Delivery Email Marketing Strategies 2Which of the following is an unsubscribe type available through Salesforce Marketing Cloud? A.Global B.Segmented C.Siloed D.Departmental

A.Global

2Which deliverability best practice helps you build a positive sending reputation with ISPs? A.IP Warming B.Text Versions C.Content Detective D.Subscriber Preview Check the Quiz to Earn 100 Points

A.IP Warming

Content Creation and Email Delivery Content Builder Basics 3Where can you add tags to content? A.In the Details tab B.In the Edit tab C.In the Block Settings tab D.In the Tags tab

A.In the Details tab

2What purpose do engagement campaigns serve? A.Keep a customer interested in your brand. B.Highlight wedding-related activities. C.Welcome new customers. D.Get users to advocate for your brand. Check the Quiz to Earn 100 Points

A.Keep a customer interested in your brand.

Content Creation and Email Delivery Email Marketing Strategies How can you ensure your subject lines are effective? A.Keep them short and test B.Use the same subject line every time C.Include the word SALE or free D.Use a reply format with RE

A.Keep them short and test

Marketing Cloud APIs GroupConnect sends messages using which messaging app? A.LINE B.Facebook Messenger C.Snail mail D.A and B Log In to Take This Quiz

A.LINE

What should you do before creating business units? A.Map your organizational structure for business units. B.Rename your folders. C.Delete your users. D.Send a test email from Marketing Cloud. Check the Quiz to Earn 100 Points

A.Map your organizational structure for business units.

What default user roles should you grant to a digital marketing manager who will use the Journey Builder tool? A.Marketing Channel Manager or Marketing Cloud Content Editor/Publisher B.Marketing Cloud Viewer C.Data Manager D.Administrator Check the Quiz to Earn 100 Points

A.Marketing Channel Manager or Marketing Cloud Content Editor/Publisher

Audience Segmentation What do customers expect from a company's communications that helps to drive their brand loyalty? A.Personalization B.Online communities C.Service agents' awareness of sales interactions D.Self-service tools

A.Personalization

Audience Segmentation What is audience segmentation? A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging B.The process of creating personalized, high-impact content for specific subgroups C.The process of sharing specific subscriber groups across business units to make your company's marketing efforts more successful D.The process of dividing your audience into subgroups to not overwhelm or burden the system

A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging

2Why would a marketer test different subject lines? A.To improve open rates B.To test send times C.To try new channels D.To prove a point

A.To improve open rates

Content Creation and Email Delivery Email Marketing Strategies 1Why is it important to follow CAN-SPAM guidelines? A.To stay legally compliant in the US B.To increase your open rates C.To properly segment your mailings D.To understand your target audience

A.To stay legally compliant in the US

1Marketing Cloud APIs True or false: Transactional messaging using the REST API is compatible with Email Studio triggered sends. A.True B.False

A.True

1True or false: You can test up to 10 paths with the Path Optimizer activity. A.True B.False

A.True

1True or false: You should create each journey with a single goal. A.True B.False

A.True

2True or false: You can use a public or private domain when collecting opt-ins via CloudPages. A.True B.False Check the Quiz to Earn 100 Points

A.True

Marketing Cloud APIs True or false: A web app can securely store a client secret, but a public app cannot. A.True B.False

A.True

True or false: Journey Builder uses the Salesforce SOAP API to work with Sales and Service Clouds. A.True B.False

A.True

1Journey Builder enables marketers to design campaigns that are: A.Conducted entirely via email channels B.Based on real-time events such as reading an email or downloading a mobile app C.Related to travel products and services D.Based on the same journey for all customers

B.Based on real-time events such as reading an email or downloading a mobile app

Content Creation and Email Delivery Content Builder Basics Filter options include: A.Content types, modified by, and owners B.Content types, tags, and owners C.Modified by, content types, and templates D.Modified by, owners, and tags

B.Content types, tags, and owners

Customer Journey Basics 1What is a customer journey? A.Guided learning paths that chart a customer's course B.A series of steps a customer goes through during a touchpoint with a company C.A series of sprints in a marathon D.A process of gathering data/information on your customers

B.A series of steps a customer goes through during a touchpoint with a company

Audience Segmentation What latest capability has raised the bar on what's considered "innovative"? A.Email B.AI C.Mobile D.Social

B.AI

Audience Segmentation In which Marketing Cloud app is the filter activity located? A.Social Studio B.Automation Studio C.Content Builder D.Contact Builder

B.Automation Studio

Content Creation and Email Delivery Audience Segmentation In which Marketing Cloud app is the filter activity located? A.Social Studio B.Automation Studio C.Content Builder D.Contact Builder

B.Automation Studio

Audience Segmentation Which of these is a common way for businesses to segment their subscribers? A.Based on competitor data B.Based on purchase history C.Based on anecdotal data D.Based on social media profiles Log In to Take This Quiz

B.Based on purchase history

1True or false: A triggered send is when you choose a specific time and recipient for a message. A.True B.False

B.False

1True or false: SMS is a low-pressure message channel that doesn't require immediate attention. A.True B.False

B.False

1True or false: You should use multiple simultaneous API requests to update a data extension. A.True B.False

B.False

True or False: Once a journey is saved to a folder, it cannot be moved to another folder. A.True B.False

B.False

Audience Segmentation What are two methods for automating segmentation? A.Group activities and data extension activities B.Filter activities and query activities C.List activities and query activities D.Filter activities and schedule activities

B.Filter activities and query activities

Content Creation and Email Delivery Audience Segmentation 1What are two methods for automating segmentation? A.Group activities and data extension activities B.Filter activities and query activities C.List activities and query activities D.Filter activities and schedule activities

B.Filter activities and query activities

Content Creation and Email Delivery Email Marketing Strategies 2Which of the following is the most effective way to gain new subscribers? A.Inbound service calls B.Inbound sales calls C.Mobile sign-up D.In-store promotions

B.Inbound sales calls

Content Creation and Email Delivery Content Builder Basics What is a benefit of restricting access to specific tabs in the editor? A.It ensures that tabs adhere to your content strategy. B.It grants access to the HTML tab only to users with HTML knowledge. C.Disabling tabs prevents users from sending unapproved content. D.We don't recommend restricting tab access.

B.It grants access to the HTML tab only to users with HTML knowledge.

1How can you confirm that your journey is configured correctly? A.Use the Test Mode tool. B.Use the Validation tool. C.Inject your personal contact information into the journey campaign and see what happens. D.Ask your coworker to review your journey settings.

B.Use the Validation tool.

1When would you use journey versions? A.To make sure each customer sees your message more than once B.When you want to compare performance between versions C.When you want to stop a currently running version D.When your manager cannot decide which version they like best

B.When you want to compare performance between versions

Audience Segmentation What is one benefit of using a data filter over a group to segment lists? A.Data filters use a simple drag-and-drop builder. Groups do not. B.You can create a stand-alone filter definition that you can use with one or more lists. C.Data filters are easier to find than groups in the Email Studio interface. D.Data filters have more filtering options than groups do.

B.You can create a stand-alone filter definition that you can use with one or more lists

1What is the benefit of selecting the winner using manual selection? A.The highest open rate wins within a specific time frame. B.You can determine a winner based on multiple metrics, including external data. C.It's automatic. D.You don't have to select a winning path.

B.You can determine a winner based on multiple metrics, including external data.

Audience Segmentation In which of the following cases is it appropriate to use a data extension as a data model? A.Your lists contain 500,000 subscribers or fewer B.You require fast import speeds C.You prefer simplicity over performance D.You plan to use a limited number of subscriber attributes

B.You require fast import speeds

Content Creation and Email Delivery Content Builder Basics 1What is the best way to organize Content Builder folders? A.Name them by content owner B.Use product types C.Align them to your content strategy D.Let users choose their own structure

C.Align them to your content strategy

Content Creation and Email Delivery Email Marketing Strategies 1You want to keep your per-mailing email bounce rate under: A.30% B.25% C.20% D.10%

C.20%

Marketing Cloud APIs What's the maximum number of records in a batch of SOAP API results? A.1500 B.2000 C.2500 D.5000

C.2500

Audience Segmentation What percentage of customers have stopped buying from a company when they feel that a competitor provides a better experience? A.10% B.37% C.57% D.85%

C.57%

Audience Segmentation What is the difference between organizing your data in a list and organizing it in a data extension? A.In a list, you organize subscribers by name. In a data extension, you organize them by region. B.You can use a list, but not a data extension, to store sendable subscriber data. C.A data extension contains relational data, such as purchases. A list doesn't. D.The number of data extensions you can create is limited. The number of lists you can create is not.

C.A data extension contains relational data, such as purchases. A list doesn't.

1Business units are used to: A.Track the total number of businesses you send emails to. B.Ensure that content can be modified by all Marketing Cloud users. C.Control access to information and sharing of information throughout Marketing Cloud. D.B and C

C.Control access to information and sharing of information throughout Marketing Cloud.

Audience Segmentation If you use a filter activity to automate segmentation, what else must you do to fully automate it? A.Add an import activity B.Add a run activity C.Create an automation D.Set up an FTP activity

C.Create an automation

Content Creation and Email Delivery Audience Segmentation 3If you use a filter activity to automate segmentation, what else must you do to fully automate it? A.Add an import activity B.Add a run activity C.Create an automation D.Set up an FTP activity Log In to Take This Quiz

C.Create an automation

Audience Segmentation Data filters are located in which Marketing Cloud app? A.Journey Builder B.Ad Studio C.Email Studio D.Content Builder

C.Email Studio

Content Creation and Email Delivery Audience Segmentation 3Data filters are located in which Marketing Cloud app? A.Journey Builder B.Ad Studio C.Email Studio D.Content Builder

C.Email Studio

A welcome campaign enables you to: A.Encourage customers to buy more products. B.Identify high-value customers. C.Emphasize different aspects of your company or products in a series of messages. D.Send out a target number of emails each month.

C.Emphasize different aspects of your company or products in a series of messages.

Audience Segmentation What is audience segmentation? Which of the following are reasons to segment your audience? A.Higher customer satisfaction rates B.Faster conversion rates C.Higher click-through rates D.Faster click-through rates

C.Higher click-through rates

2Which permissions should you grant API users? A.Any available permissions B.No permissions at all C.Just enough to get the job done D.As many as they ask for Log In to Take This Quiz

C.Just enough to get the job done

Testing a journey enables you to: A.Preview how your messages will appear on a desktop versus a mobile device. B.Experience the journey campaign, including wait times, in real time. C.Launch a simulated journey without sending messages. D.Verify that you've included the minimum number of activities in your journey. Check the Quiz to Earn 100 Points

C.Launch a simulated journey without sending messages.

1When is entry data updated? A.As the journey progresses B.Every 24 hours C.Never D.When a contact unsubscribes

C.Never

1Use journey folders to: A.Archive journey campaigns that are no longer in use. B.Separate active and inactive journeys. C.Organize journeys. D.Separate journey campaigns based on how well they performed.

C.Organize journeys.

Content Creation and Email Delivery Email Marketing Strategies Which of the following help you keep good relationships with your subscribers? A.Offer promotional events. B.Ask them about their lives. C.Plan content carefully to convey your message appropriately. D.Send them gifts.

C.Plan content carefully to convey your message appropriately.

Journey Builder provides the following flow control activities for managing a customer's path through the customer journey. A.Split, Import, and Wait B.Join, Split and Task C.Split, Join, and Wait D.Join and Wait Check the Quiz to Earn 100 Points

C.Split, Join, and Wait

The Analytics tile includes: A.The top three performing journeys B.The status of each journey and the number of journeys that reach their goal C.The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey D.The number of journeys that reach their goal, the lowest performing journey, and suggestions to improve journey performance

C.The number of journeys that reach their goal, the highest performing journey, and the lowest performing journey

here do you navigate in Setup to create users? A.Role B.Role Setup C.Users D errorUser Setup Check the Quiz to Earn 50 Points

C.Users

Content Creation and Email Delivery Content Builder Basics Which statement is true about using a custom content block? A.You can't share custom content blocks across the enterprise. B.Users don't see the content block until you grant them permission. C.You can host and serve the block widget as an HTML page from anywhere.

C.You can host and serve the block widget as an HTML page from anywhere.

Customer Journey Basics Which of the following does a customer journey strategy positively impact? A.Customer engagement B.Revenue growth C.Customer satisfaction scores D.A, B, and C E.A and C

D.A, B, and C

2How many active versions can a journey have at one time? A.Unlimited B.5 C.2 D.1 Check the Quiz to Earn 100 Points

D.1

2What are some options for exporting reports? A.Email B.FTP C.SMS D.A and B Check the Quiz to Earn 100 Points

D.A and B

Content Creation and Email Delivery Content Builder Basics 1In what ways can you customize Content Builder? A.You can enable enterprise sharing. B.You can configure tabs in the editor. C.You can create libraries for business units. D.A and B

D.A and B

Content Creation and Email Delivery Content Builder Basics Which of these is an example of a user with edit permissions? A.An account executive who sends emails B.A marketer who edits content blocks C.An administrator who controls the account D.A and B

D.A and B

Content Creation and Email Delivery Email Marketing Strategies Which of the following is a benefit of using a welcome program? A.Welcome programs generally have high open rates. B.Welcome programs generally have high click rates. C.Welcome programs are more likely to be forwarded than other types of emails. D.A and B

D.A and B

Marketing Cloud APIs Marketing Cloud offers which APIs? A.REST B.SOAP C.MRI D.A and B

D.A and B

Marketing Cloud APIs The SOAP API uses which method to authenticate? A.OAuth token B.Username and password C.Raven D.A and B

D.A and B

When might you use a welcome series journey? A.When a visitor downloads a whitepaper from your site. B.When a customer registers a product purchased from your company. C.When a customer unsubscribes from your mailing list D.A and B Check the Quiz to Earn 100 Points

D.A and B

Customer Journey Basics When auditing today's customer experience, which of these should you do? A.Document everything. B.Google your brand and market. C.Start a mass email list. D.A and B.

D.A and B.

Content Creation and Email Delivery Content Builder Basics What is a block widget? A.A search tool in Content Builder B.A utility you install to delete unused content C.A tool for creating new content blocks D.A native editor in Content Builder

D.A native editor in Content Builder

Content Creation and Email Delivery Content Builder Basics What options can you give other users for sharing the content you create? A.Edit text but not images B.Edit in Revisions mode, so you see all changes C.Edit locally but not globally D.Edit globally, edit locally, or view and send Log In to Take This Quiz

D.Edit globally, edit locally, or view and send

Audience Segmentation Which of the following activities lets you bring external data into Marketing Cloud? A.Wait activity B.Filter activity C.Data activity D.Import activity E.Connect activity

D.Import activity

Audience Segmentation Which segmentation tool lets you request and retrieve data using a special language? A.Filters B.Groups C.Activities D.Queries

D.Queries

Use exit criteria to: A.Remove customers who unsubscribe from your emails. B.Pause a journey campaign. C.Remove an entry source from the journey campaign. D.Remove customers once the journey's content is no longer relevant.

D.Remove customers once the journey's content is no longer relevant.

At what point during the typical customer lifecycle does a customer require incentives to stick with your product? A.Acquire B.Onboard C.Engage D.Retain E.Advocate Check the Quiz to Earn 100 Points

D.Retain

1What content block helps you gather customer information? A.Button B.HTML C.Free Form D.Smart Capture E.Social Follow

D.Smart Capture

Customer Journey Basics Which of these is an example of in-journey content? A.Downloadable content B.Web content C.Interactive content D.Social content

D.Social content

Customer Journey Basics What is the purpose of setting a goal for your journey? A.Gotta start somewhere B.To decide what data you need C.To work backward D.To focus your efforts

D.To focus your efforts

What Marketing Cloud feature can you use to view data from an individual send? A.Data Trends B.Email Trends C.Reports D.Tracking

D.Tracking

Content Creation and Email Delivery Content Builder Basics Which of these statements is true about importing classic content into Content Builder? A.It is a one-time process that brings over all content in one batch. B.It is a one-time process that can take a while, but we notify you when it is complete. C.You can't import classic content into Content Builder. D.You can run the import multiple times and choose which content to include.

D.You can run the import multiple times and choose which content to include.

Audience Segmentation In which of the following cases is it appropriate to use a list as a data model? A.You require fast import speeds B.You implement triggered sends C.You use the SOAP or REST APIs D.Your lists contain 500,000 subscribers or fewer

D.Your lists contain 500,000 subscribers or fewer

When can you send a single-send journey using Journey Builder? A.Immediately B.At a scheduled date and time C.At random intervals D.When the moon is in the seventh house E.A and B

E.A and B

Content Creation and Email Delivery Email Marketing Strategies Which of the following methods can you use to acquire subscribers? A.Website sign-ups B.Hub and spoke C.Adult learning theory D.In-store promotions E.A and D

E.A and D

What actions can Journey Builder perform in Sales and Service Clouds? A.Create B.Find and Update C.Simple Update D.Delete E.A, B, and C

E.A, B, and C

1What part of the dashboard can you use to organize journeys after you create them? A.Journey Templates B.Entry Sources C.Journey History D.Analytics Dashboard E.Journey Folders

E.Journey Folders

Marketing Cloud APIs True or false: The SOAP API is your best choice for integrating with the latest Marketing Cloud apps. A.True B.False Log In to Take This Quiz

False

Email Message Design Distributed Marketing Administration

Log In and completer challenges

What's the best use case for path optimizer holdback

one-time send

Email Marketing Best Practices Marketing Cloud Basics What is the Fourth Industrial Revolution? A.It is a resurgence of mass production and increased productivity. B.It's a time when customer expectations are driving the creation of new technologies. C.It's a new era where artificial intelligence, robotics, and IoT are transforming the customer experience. D.It's a plan to develop new technology that will eventually colonize mars.

C.It's a new era where artificial intelligence, robotics, and IoT are transforming the customer experience.

Content Creation and Email Delivery Transactional Messaging Sending promotional and transactional messages from the same platform can help to: A.Save money by sending more messages but recognizing a higher ROI B.Improve deliverability C.Measure insights that can impact the customer experience D.Ensure a higher open rate with each campaign Log In to Take This Quiz

C.Measure insights that can impact the customer experience

Email Marketing Best Practices Email Studio Basics Which tool or tab allows you to create and share marketing assets? A.Content B.Interactions C.Administrative D.Subscribers E.Tracking

A. Content

Content Creation and Email Delivery Content Builder Features What are profile attributes used for? A.Personalizing content with subscriber information B.Setting up your Content Builder profile C.Editing content to use in subscriber profiles D.Sending information about your company to subscribers

A.Personalizing content with subscriber information

Email Marketing Best Practices Learn Privacy and Data Protection Law Salesforce codifies its privacy commitments regarding its customers' data in which document? A.The Data Processing Addendum B.The Services Agreement C.The Website Privacy Policy D.The Business Associate Agreement Log In to Take This Quiz

A.The Data Processing Addendum

Email Marketing Best Practices Learn Privacy and Data Protection Law Which US government agency is the main authority regarding privacy issues? A.The Federal Trade Commission B.The Office of the Comptroller of the Currency C.The Consumer Financial Protection Bureau D.The Privacy Regulation Authority

A.The Federal Trade Commission

Email Marketing Best Practices Email Marketing Strategies Which of the following is a benefit of using a welcome program? A.Welcome programs generally have high open rates. B.Welcome programs generally have high click rates. C.Welcome programs are more likely to be forwarded than other types of emails. D.A and B

D.A and B

Content Creation and Email Delivery Audience Segmentation In which of the following cases is it appropriate to use a data extension as a data model? A.Your lists contain 500,000 subscribers or fewer B.You require fast import speeds C.You prefer simplicity over performance D.You plan to use a limited number of subscriber attributes

B.You require fast import speeds

Content Creation and Email Delivery Email Creation and Sending At what stage in the Send Flow do you configure send throttling? A.Define Properties B.Select Audience C.Configure Delivery D.Preview and Send

C.Configure Delivery

Email Marketing Best Practices Learn Privacy and Data Protection Law business is required to notify individuals of a data breach if which of the following pieces of information is inadvertently exposed? A.Employee ID B.Date of birth C.Driver's license number D.Mother's maiden name E.State of residence

C.Driver's license number

Email Marketing Best Practices Marketing Cloud Basics Marketing Cloud empowers you to do what? A.Personalize every interaction. B.Determine your success criteria on the fly. C.Engage customers wherever they are. D.A and B. E.A and C.

E.A and C.

Email Marketing Best Practices Learn Privacy and Data Protection Law An entity regulated by the New York Department of Financial Services must abide by which of the following obligations? A.Conduct risk assessments and produce annual reports B.Encrypt all customer data C.Provide notice to consumers regarding use of consumer reports D.Store all customer data within the state of New York

A.Conduct risk assessments and produce annual reports

Email Marketing Best Practices Email Marketing Strategies Which of the following is an unsubscribe type available through Salesforce Marketing Cloud? A.Global B.Segmented C.Siloed D.Departmental Log In to Take This Quiz

A.Global

Content Creation and Email Delivery Content Builder Features True or false? You can create mobile messages using the Content Builder editor while working in Journey Builder. A.True B.False

A.True

Content Creation and Email Delivery Transactional Messaging What are the two types of triggers for transactional messages? A.Critical and noncritical B.Person-initiated and system-initiated C.API-based and webhook D.Reminder and confirmation

B.Person-initiated and system-initiated

Email Marketing Best Practices Learn Privacy and Data Protection Law What is pseudonymous data? A.A collection of beliefs or practices mistakenly regarded as being based on scientific method B.Personal data that cannot be tied to a specific data subject without additional information C.Data that cannot ever be connected to an identified or identifiable person D.Data that expresses or implies the same idea as other data

B.Personal data that cannot be tied to a specific data subject without additional information

Email Marketing Best Practices Marketing Automation Strategies What is the first step in mapping the customer journey? A.Look at all of your data to see patterns B.Pretend you are a brand-new customer C.Browse your business's website D.Purchase your most expensive product or service Log In to Take This Quiz

B.Pretend you are a brand-new customer

Email Marketing Best Practices Email Studio Basics Which of the following can you do with Email Studio? A.Create and send engaging mobile messages that resonate with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Send highly personalized communications with product recommendations based on past customer behavior. D.Build a single view of each customer by integrating data from any source with powerful contact management.

C. Send highly personalized communication and offer product recommendations

Email Marketing Best Practices Email Marketing Strategies You want to keep your per-mailing email bounce rate under: A.30% B.25% C.20% D.10%

C.20%

Content Creation and Email Delivery Content Builder Features Which of these statements is true about Content Builder? A.You create content in Content Builder and import it into Email Studio B.You can only import content into Content Builder C.You can preview content in real time as you create it D.You can't preview imported content in Content Builder

C.You can preview content in real time as you create it

Content Creation and Email Delivery Marketing Content Creation How can interactivity be used in email? A.Image galleries B.In-email reviews C.Personalized images D.A and B

D.A and B

Content Creation and Email Delivery Audience Segmentation 4Which of the following activities lets you bring external data into Marketing Cloud? A.Wait activity B.Filter activity C.Data activity D.Import activity E.Connect activity

D.Import activity

Email Marketing Best Practices Email Marketing Strategies Which of the following methods can you use to acquire subscribers? A.Website sign-ups B.Hub and spoke C.Adult learning theory D.In-store promotions E.A and D

D.In-store promotions

Email Marketing Best Practices Learn Privacy and Data Protection Law HIPAA can apply to which of these organizations? A.Healthcare advertising agencies B.Health insurance companies C.Pharmacies D.Health advisory committees E.B and C

E.B and C

Email Marketing Best Practices Email Marketing Strategies How can you ensure your subject lines are effective? A.Keep them short and test B.Use the same subject line every time C.Include the word SALE or free D.Use a reply format with RE

A.Keep them short and test

Content Creation and Email Delivery Create and Send Targeted Emails with Email Studio Of the following statements, which best describes the difference between a permission and a role? A.A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions. B.A role controls a user's access to individual Marketing Cloud applications, whereas a permission is a set of roles. C.A permission is applied only during user setup, whereas a role can be applied at any time. D.A role is applied only during user setup, whereas a permission can be applied at any time. B.A role controls a user's access to individual Marketing Cloud applications, whereas a permission is a set of roles. C.A permission is applied only during user setup, whereas a role can be applied at any time. D.A role is applied only during user setup, whereas a permission can be applied at any time.

A.A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions.

Email Marketing Best Practices Email Studio Basics Of the following statements, which best describes the difference between a permission and a role? A.A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions. B.A role controls a user's access to individual Marketing Cloud applications, whereas a permission is a set of roles. C.A permission is applied only during user setup, whereas a role can be applied at any time. D.A role is applied only during user setup, whereas a permission can be applied at any time.

A.A permission controls a user's access to individual Marketing Cloud applications, whereas a role is a set of permissions.

Email Marketing Best Practices Marketing Automation Strategies What is a best practice when subscribers opt in to receive email from your company? A.Ask them a series of questions to learn about their life story. B.Assume they are opting in to receive messages, without expressly confirming that. C.Give them a lot of free stuff. D.Get their name, email address, and permission to send promotional emails.

A.Ask them a series of questions to learn about their life story.

Content Creation and Email Delivery Email Creation and Sending 1What can you do with Content Builder? A.Create engaging cross-channel content that resonates with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Use Einstein AI (or past customer behavior) to recommend products on both your website and through email. D.Build a single view of each customer by integrating data from any source with powerful contact management.

A.Create engaging cross-channel content that resonates with your customers.

Email Marketing Best Practices Learn Privacy and Data Protection Law Salesforce was the first top-10 software company to obtain which data transfer mechanisms? A.Binding Corporate Rules B.Safe Harbor C.Standard Contractual Clauses D.Shield Encryption

A.Binding Corporate Rules

Content Creation and Email Delivery Email Creation and Sending Yasmin wants to verify that her email send looks correct in an inbox before performing a live send. What testing mechanism achieves this? A.Both Subscriber Preview and Test Send B.Test Send C.Subscriber Preview D.A/B Testing

A.Both Subscriber Preview and Test Send

Content Creation and Email Delivery Create and Send Targeted Emails with Email Studio Which tool or tab allows you to create and share marketing assets? A.Content B.Interactions C.Administrative D.Subscribers E.Tracking Log In to Take This Quiz

A.Content

Email Marketing Best Practices Email Marketing Strategies What is dynamic content? A.Content that displays in a content area according to rules defined based on subscriber attributes B.A personalization string C.Any image that's used in an email D.Helpful content that will have a high click-through rate

A.Content that displays in a content area according to rules defined based on subscriber attributes

Email Marketing Best Practices Email Marketing Strategies Spam filters can vary in logic, but most spam filters use: A.Content- or keyword-based logic B.Employing people to look at all the emails before sending them on to the recipient C.Highly processed meat products D.A random number generator Log In to Take This Quiz

A.Content- or keyword-based logic

Content Creation and Email Delivery Marketing Content Creation Why is email marketing content valuable? A.It encourages customer loyalty. B.It helps keep images of your products in wide circulation. C.The more emails you send, the more business you get in return. D.Email marketing content isn't valuable anymore.

A.It encourages customer loyalty.

Content Creation and Email Delivery Email Creation and Sending What can you do with Content Builder? A.Create engaging cross-channel content that resonates with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Use Einstein AI (or past customer behavior) to recommend products on both your website and through email. D.Build a single view of each customer by integrating data from any source with powerful contact management.

A.Create engaging cross-channel content that resonates with your customers.

Content Creation and Email Delivery Content Builder Features How can you use Content Builder with CloudPages? A.Drag and drop content blocks to build a landing page B.Save content to the cloud for easy access and reuse C.Upload content through CloudPages to import into Content Builder D.Organize your content into pages of similar topics

A.Drag and drop content blocks to build a landing page

Email Marketing Best Practices Marketing Automation Strategies The benefit of dynamic content is: A.It allows for individual market segments to see targeted content based on segment data. B.It lets you change images after your email is sent. C.The email content or product changes based on subscribers' behavior. D.It takes a lot of time to build, so you always look busy

A.It allows for individual market segments to see targeted content based on segment data.

Email Marketing Best Practices Learn Privacy and Data Protection Law What does data minimization refer to? A.Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose. B.Organizations must maintain accurate personal data. C.Organizations must analyze large data sets to reveal patterns, trends, and associations. D.Organizations must be able to demonstrate that data subjects have consented to processing of their personal data.

A.Organizations can collect only personal data that's adequate, relevant, and limited to what's necessary for the intended purpose.

Email Marketing Best Practices Learn Privacy and Data Protection Law Which government agency regulates compliance with and enforces HIPAA? A.The HHS Office of Civil Rights B.The Office of Health and Safety C.The Health Information Privacy Authority D.The Privacy Regulation Authority

A.The HHS Office of Civil Rights

Content Creation and Email Delivery Audience Segmentation 1What is audience segmentation? A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging B.The process of creating personalized, high-impact content for specific subgroups C.The process of sharing specific subscriber groups across business units to make your company's marketing efforts more successful D.The process of dividing your audience into subgroups to not overwhelm or burden the system

A.The process of dividing your audience into subgroups to better target them with relevant, timely messaging

Email Marketing Best Practices Learn Privacy and Data Protection Law Which of the following is a right granted to Consumers under CCPA? A.The right to opt out of the collection of their Personal Data B.The right to provide false information C.The right to opt out of the Sale of their information D.The right to access their spouse's information

A.The right to opt out of the collection of their Personal Data

Content Creation and Email Delivery Transactional Messaging What is the main purpose of an event notification? A.They allow marketers to deeply integrate transactional use cases into their business processes. B.They provide mobile push notifications for marketers to send to their customers. C.They allow marketers to utilize a webhook to respond to messages in real time. D.They send invitations to important events like the company picnic. Log In to Take This Quiz

A.They allow marketers to deeply integrate transactional use cases into their business processes.

Email Marketing Best Practices Email Marketing Strategies Why is it important to follow CAN-SPAM guidelines? A.To stay legally compliant in the US B.To increase your open rates C.To properly segment your mailings D.To understand your target audience

A.To stay legally compliant in the US

Email Marketing Best Practices Learn Privacy and Data Protection Law True or false: Businesses should make it easy for Consumers to submit data access requests. A.True B.False

A.True

Email Marketing Best Practices Learn Privacy and Data Protection Law How long do data controllers have to notify data protection authorities of a data breach? A.No more than 24 hours B.No more than 72 hours C.No more than one week D.No more than 30 days Log In to Take This Quiz

B.No more than 72 hours

Email Marketing Best Practices Marketing Automation Strategies How can you use mobile messaging to gain new email subscribers? A.Send push notifications for a holiday sale B.Allow customers to text you their email address with a keyword C.Send a push notification about 10% off when a user walks into your store D.Send a text message with a shipping notification

B.Allow customers to text you their email address with a keyword

Email Marketing Best Practices Marketing Automation Strategies Using templates for your email helps scale your marketing efforts by: A.Helping you to segment your list to create and send a bunch of different emails B.Allowing you to send one email that includes targeted and personalized content C.Inspiring you to go into the underlying code to make changes to your content D.Allowing you to manually send emails, even in the middle of the night Log In to Take This Quiz

B.Allowing you to send one email that includes targeted and personalized content

Email Marketing Best Practices Learn Privacy and Data Protection Law A consumer reporting agency is: A.An agency that collects consumer evaluations of products B.An entity that evaluates personal information to create consumer reports C.A securities firm D.An entity that uses consumer reports to make a decision about an individual

B.An entity that evaluates personal information to create consumer reports

Content Creation and Email Delivery Audience Segmentation Which of these is a common way for businesses to segment their subscribers? A.Based on competitor data B.Based on purchase history C.Based on anecdotal data D.Based on social media profiles

B.Based on purchase history

Content Creation and Email Delivery Email Creation and Sending What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards program data? A.Data Table B.Data Extension C.Data List D.List E.Subscriber Table

B.Data Extension

Content Creation and Email Delivery Import Subscriber Data What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards program data? A.Data Table B.Data Extension C.Data List D.List E.Subscriber Table

B.Data Extension

Content Creation and Email Delivery Create and Send Targeted Emails with Email Studio What does email domain authentication ensure? A.Compliance B.Deliverability C.Click Rates D.Open Rates Log In to Take This Quiz

B.Deliverability

Email Marketing Best Practices Email Studio Basics What does email domain authentication ensure? A.Compliance B.Deliverability C.Click Rates D.Open Rates

B.Deliverability

Email Marketing Best Practices Marketing Cloud Basics Why would you go to trust.marketingcloud.com? A.For insight into past incidents, their impact on performance, and updates B.For real-time information on Marketing Cloud system performance and security C.To track the status of your campaigns D.To see if Marketing Cloud Connect is working Log In to Take This Quiz

B.For real-time information on Marketing Cloud system performance and security

Email Marketing Best Practices Learn Privacy and Data Protection Law What is the first thing a company can do in its GDPR journey? A.Conduct a privacy impact assessment B.Get organizational buy-in and build a team C.Compile copies of training materials D.Delete unneeded personal data Log In to Take This Quiz

B.Get organizational buy-in and build a team

Email Marketing Best Practices Email Marketing Strategies Which of the following is the most effective way to gain new subscribers? A.Inbound service calls B.Inbound sales calls C.Mobile sign-up D.In-store promotions Log In to Take This Quiz

B.Inbound sales calls

Content Creation and Email Delivery Content Builder Features Dynamic content is used for which of the following? A.Display an image carousel B.Input content personalization, such as first name C.Create multiple versions of content to use in content blocks in a single message D.Create rules for when content expires in a message

B.Input content personalization, such as first name

Content Creation and Email Delivery Content Builder Features Which of the following is true about layouts? A.A layout is a predefined structure for messages B.Layouts are a group of content blocks C.Layouts can't be combined with other content blocks D.A and B

B.Layouts are a group of content blocks

Content Creation and Email Delivery Marketing Content Creation Which of these is a challenge that content marketers face? A.It's difficult to write content that customers read on mobile devices. B.Marketers must consider customers' high expectations even from outside their own industry. C.Artificial intelligence is blurring marketers' insights into their own customers. D.Email is so old-fashioned, nobody pays attention to it anymore.

B.Marketers must consider customers' high expectations even from outside their own industry.

Email Marketing Best Practices Learn Privacy and Data Protection Law Under CCPA, a Business must: A.Forward information requests to the attorney general of California B.Not discriminate against Consumers who exercise their CCPA rights C.Send a Consumer's Personal Information via email D.Contact law enforcement when it receives a Consumer Request Log In to Take This Quiz

B.Not discriminate against Consumers who exercise their CCPA rights

Email Marketing Best Practices Marketing Automation Strategies You run a bank and want to decide which triggered automations are right for your customers. Which of these do you want to implement? A.Shipping notifications B.Onboarding series C.Abandoned browse D.A and B E.B and C

B.Onboarding series

Email Marketing Best Practices Marketing Automation Strategies Which of the following is a list of triggered automations? A.Onboarding, abandoned cart, Black Friday, shipping notifications B.Onboarding, abandoned cart, subscription renewal, shipping notifications C.Onboarding, Cyber Monday, Black Friday, shipping notifications D.Cyber Monday, abandoned cart, subscription renewal, shipping notifications

B.Onboarding, abandoned cart, subscription renewal, shipping notifications

Email Marketing Best Practices Learn Privacy and Data Protection Law A Business sharing Personal Information about a Consumer with another company for monetary or other valuable consideration is considered what under the CCPA? A.Processing B.Selling C.Sharing D.Consuming

B.Selling

Email Marketing Best Practices Marketing Automation Strategies Why are subscriber email addresses so valuable for marketing campaigns? A.They indicate where each subscriber lives. B.They help you create a single view of each customer. C.They tell you how customers sign in to Salesforce. D.They tell you which apps and social networks are important to each customer.

B.They help you create a single view of each customer.

Content Creation and Email Delivery Transactional Messaging What is the main purpose of an API? A.To keep a marketing platform secure B.To connect one system to another C.To allow for easy conversation on a chat messaging app D.To follow CAN-SPAM compliance

B.To connect one system to another

Content Creation and Email Delivery Audience Segmentation What is one benefit of using a data filter over a group to segment lists? A.Data filters use a simple drag-and-drop builder. Groups do not. B.You can create a stand-alone filter definition that you can use with one or more lists. C.Data filters are easier to find than groups in the Email Studio interface. D.Data filters have more filtering options than groups do.

B.You can create a stand-alone filter definition that you can use with one or more lists.

Content Creation and Email Delivery Audience Segmentation 1What is the difference between organizing your data in a list and organizing it in a data extension? A.In a list, you organize subscribers by name. In a data extension, you organize them by region. B.You can use a list, but not a data extension, to store sendable subscriber data. C.A data extension contains relational data, such as purchases. A list doesn't. D.The number of data extensions you can create is limited. The number of lists you can create is not.

C.A data extension contains relational data, such as purchases. A list doesn't.

Email Marketing Best Practices Learn Privacy and Data Protection Law What is the GDPR? A.A new global data privacy requirement B.A new regulation for US financial institutions C.A new comprehensive privacy law in the EU D.A new digital PR firm

C.A new comprehensive privacy law in the EU

Content Creation and Email Delivery Email Creation and Sending Which of these is an example of a transactional message? A.A newsletter B.A sales event C.A shipping notification D.Important political news

C.A shipping notification

Email Marketing Best Practices Learn Privacy and Data Protection Law Which company is considered a Business and subject to the CCPA? A.The California Department of Motor Vehicles B.A non-profit animal rescue group C.Acme Industries, a for-profit company with an annual revenue of $55 million D.A cupcake shop in London that does not sell internationally Log In to Take This Quiz

C.Acme Industries, a for-profit company with an annual revenue of $55 million

Email Marketing Best Practices Marketing Automation Strategies How can you identify the campaigns and email sends most likely to get results for your business? A.By targeting which products you most want to sell B.By evaluating when your competitors have had their most successful campaigns C.By identifying your business's peak selling seasons and planning ahead for those D.By trying lots of different campaigns and seeing which ones bring in the most business

C.By identifying your business's peak selling seasons and planning ahead for those

Content Creation and Email Delivery Audience Segmentation Which of the following are reasons to segment your audience? A.Higher customer satisfaction rates B.Faster conversion rates C.Higher click-through rates D.Faster click-through rates

C.Higher click-through rates

Content Creation and Email Delivery Marketing Content Creation Why is it important to create empathy for your customers? A.It helps you determine which new products to sell. B.It helps you reach a wider audience. C.It helps you create content that your customers want to engage with. D.Empathy is not as important as a good content strategy. Log In to Take This Quiz

C.It helps you create content that your customers want to engage with.

Email Marketing Best Practices Marketing Cloud Basics 2What is the best way Marketing Cloud Services can help you with implementation? A.Give you a handout of resources. B.Marketing Cloud Services doesn't help with implementation. C.Partner with your IT department and stakeholders. D.Import all of your data, no matter what it is.

C.Partner with your IT department and stakeholders.

Content Creation and Email Delivery Create and Send Targeted Emails with Email Studio Which of the following can you do with Email Studio? A.Create and send engaging mobile messages that resonate with your customers. B.Use any of the data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising. C.Send highly personalized communications with product recommendations based on past customer behavior. D.Build a single view of each customer by integrating data from any source with powerful contact management.

C.Send highly personalized communications with product recommendations based on past customer behavior.

Email Marketing Best Practices Learn Privacy and Data Protection Law What does the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) regulate? A.The operation of commercial websites directed at children B.The use of telemarketing solicitations C.The distribution of commercial emails that promote a product or service D.Import and export of Spam meat

C.The distribution of commercial emails that promote a product or service

Content Creation and Email Delivery Transactional Messaging Transactional messages are often critical because: A.Consumers can be informed about a sale as soon as it starts. B.Important news like election results cannot just sit in an inbox unopened. C.They contain information requested by a user with an expectation of real-time delivery. D.Users do not have to opt-in. Log In to Take This Quiz

C.They contain information requested by a user with an expectation of real-time delivery.

Email Marketing Best Practices Learn Privacy and Data Protection Law Which of the following is an action taken by Salesforce to help our customers on their CCPA journey? A.Shut down access to data from Consumers in California B.Reduced security controls in our products and services C.Updated our Data Processing Addendum to include terms specifically designed for CCPA D.Moved our business operations out of California Log In to Take This Quiz

C.Updated our Data Processing Addendum to include terms specifically designed for CCPA

Email Marketing Best Practices Learn Privacy and Data Protection Law When do you use Privacy by Design? A.When planning a new processing activity B.When developing a new product or feature C.When buying new living room furniture D.A and Bterm-53

D.A and B

Email Marketing Best Practices Learn Privacy and Data Protection Law Which of the following is a data subject right that must be included in a notice of privacy practices? A.The right to ask to amend inaccurate information B.The right to access family members' information C.The right to a list of disclosures made by the covered entity D.A and C E.B and C

D.A and C

Content Creation and Email Delivery Content Builder Features What types of content can you create using Content Builder? A.Transactional B.Email Message C.SMS Message D.B and C

D.B and C

Email Marketing Best Practices Marketing Automation Strategies What can you learn when customers open your email? A.Which products they've bought from you so far B.What time of day they opened your email C.Which call to action grabbed their attention D.B and C Log In to Take This Quiz

D.B and C

Content Creation and Email Delivery Transactional Messaging Connecting your promotional and transactional messaging benefits: A.The marketer B.The security lead C.The message recipient D.Both the message recipient and the marketer

D.Both the message recipient and the marketer

Email Marketing Best Practices Learn Privacy and Data Protection Law Compliance with GDPR is the responsibility of: A.Data controllers B.Data processors C.Data subjects D.Data controllers in partnership with their data processors

D.Data controllers in partnership with their data processors

Content Creation and Email Delivery Content Builder Features Which type of content block can you use to personalize content for subscribers? A.Free Form B.Text C.HTML D.Dynamic Content

D.Dynamic Content

Email Marketing Best Practices Marketing Cloud Basics What are three of the products in the Marketing Cloud platform? A.Clouds, products, and channels B.Journey Builder, Marketing Cloud Connect, and channels. C.Websites, Marketing Cloud Connect, and Mobile. D.Email Studio, Mobile Studio, and Journey Builder.

D.Email Studio, Mobile Studio, and Journey Builder.

Content Creation and Email Delivery Email Creation and Sending What is the best way to create an email from existing HTML content? A.Empty template B.Themed template C.Text only D.HTML paste E.Existing email

D.HTML paste

Content Creation and Email Delivery Email Creation and Sending What is the best way to create an email from existing HTML content? A.Empty template B.Themed template C.Text only D.HTML paste E.Existing email Log In to Take This Quiz

D.HTML paste

Email Marketing Best Practices Marketing Cloud Basics Which product integrates Marketing Cloud with Sales Cloud and Service Cloud? A.Marketing Cloud Integrator B.Marketing Cloud Binder C.Marketing Cloud Rocket D.Marketing Cloud Connect

D.Marketing Cloud Connect

Email Marketing Best Practices Learn Privacy and Data Protection Law The California Online Privacy Protection Act (CalOPPA) requires that commercial website operators do what? A.Restrict use of their website to adults B.Disclose what personal information they collect about a specific user C.Implement safeguards to protect personal information stored online D.Post a privacy policy detailing the categories of personal information their website collects

D.Post a privacy policy detailing the categories of personal information their website collects

Content Creation and Email Delivery Content Builder Features What types of mobile messages can you create in Content Builder? A.SMS Messages and Alarms B.Banners and Mobile Emails C.Push Notifications and Banners D.Push Notifications and SMS Messages

D.Push Notifications and SMS Messages

Content Creation and Email Delivery Audience Segmentation 2Which segmentation tool lets you request and retrieve data using a special language? A.Filters B.Groups C.Activities D.Queries

D.Queries

Content Creation and Email Delivery Transactional Messaging Marketing Cloud customers can retrieve the send status of a message by using: A.A non-Marketing Cloud system B.An experienced business analyst C.The Transactional Messaging API Guide D.REST APIs

D.REST APIs

Email Marketing Best Practices Learn Privacy and Data Protection Law Which approach best describes US privacy regulation? A.Egalitarian B.Restricted C.Comprehensive D.Sectoral

D.Sectoral

Email Marketing Best Practices Marketing Automation Strategies What type of advertising campaign can help you save money ? A.Abandoned cart B.Unengaged subscribers C.Upsell campaigns D.Welcome series

D.Welcome series

Content Creation and Email Delivery Email Creation and Sending What three methods are used to import data into a data extension? A.API, Import Filter, Import Activity B.API, Data Filter, Import Activity C.Import Wizard, Import Activity, Data Filter D.Import Filter, Import Activity, Automation E.API, Import Wizard, Import Activity

E.API, Import Wizard, Import Activity