sc 3353
Which is a correct abbreviation for a state name? (proof each phrase carefully, there may be more than one correct answer)
-Pa. -W.Va. -Neb. -Wyo. -N.Y.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Salaries went up over $200 a week. -Salaries went up more than 200 dollars a week.
Which is an example of a ready to publish format?
Announcement-Style Press Release
The instructor's name is...
Bonnie Cain-Wood
Which is NOT a way in which a blog and a podcast are similar?
Both allow the consumer to multitask
What is a boilerplate?
Brief paragraph about the organization
When are office hours?
By appointment
We design a brochure around the CTA. What is that?
Call to Action
How do you customize your resume to a job?
Use keywords found in the job description
Which of the following describe the format of a speech?
Well-organized, relatively short, monologue
When would you use a person's first name in the salutation of a letter?
When you are already on a first name basis with the person
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
Wi-Fi
What is the most important piece of information on your resume?
Your name and contact information
Which is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
adviser
A backgrounder should read like..
an encyclopedia entry
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
bachelor's degree
Which is NOT a standard format for a podcast?
news package-style
Good web writing helps the reader do what?
¯\_(ツ)_/¯ (i think search read understand)
Who is the audience for a strategic message planner?
The client and the ad team
Use this to close a press release...
###
Which of the following are correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-216 Library St. -2687 Fairview Dr. -3302 W. 34th Ave. -7 Fifth Ave.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Citywide -Nationwide
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Coordinate -Coworking -Co-autho
Which phrasing is correct? (proof each phrase carefully, there may be more than one correct answer)
-Further study is needed. -She walked farther than he did. -Monica will study the issue further.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-He is 3 feet 8 inches tall. -He has 10 children. -His oldest is 5 years old.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-January 2022 is a great month. -Jan. 12, 2022, is the second day of class
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-My professor is old enough to be my mom! -She was born in the 70s. -1987 was a great year. -I raided my dad's closet for my '70's costume.
Which phrasing is correct? (proof each phrase carefully, there may be more than one correct answer)
-No one knows who you are. -We will give the money to the person who needs it most. -Who are you calling?
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-She bought apples, bananas, grapes ect. -She likes shopping, hiking, and exercising.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-She sent an email. -She Googled the answer.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-The judge is well known. -She is a well-known judge. -The defendant was a know-it-all
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-The red car, which has hail damage, belongs to Gina. -The yellow, spotted kitten played with the mouse. -She's going to the concert, too. -The horse that won the race was stolen.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-The teacher liked the student's work and rewarded it with an A. -John went left, and Joe went right. -The teacher liked the student's work, and she rewarded her with an A.
Which of the following is correct according to AP style? (proof each phrase carefully, there may be more than one correct answer)
-Wow, the snow is falling fast. -Because his mother insisted, he wore his coat to school. -The president approved the spending, and so did the Senate. -In October, Tony turns 16.
What is the difference between a direct competitor and an indirect competitor?
A direct competitor is in the same brand category. Indirect competitors are in a different brand category.
Which of the following writing techniques is a common way to conclude a feature?
A great quote that sums up the story
What items might be included in the appendix of a business report?
A survey instrument referenced in the report
What should you research prior to initiating a pitch?
All of these
When do you need to have an updated resume ready?
All of these
Which is an appropriate way to deliver a pitch to a reporter?
All of these
Which items might you include in a media kit?
All of these
Which of the following is a way to measure a brochure's success?
All of these
Which of the following is a way we optimize a mobile ad?
All of these
Which of the following statements are true of features?
All of these
Which piece of pitching advice is true?
All of these
Who is the audience for a resume?
All of these
Why might a speaker ask the speech writer for speaking points?
All of these
When should you embargo a story?
Almost never
Which is NOT an element of a newsworthy story?
Cost
Which of the following is not a standard fold used in a brochure?
Double barrel fold
What are the three styles of press release discussed in your lecture?
Feature, Announcement, Hybrid
How is writing for the web different than writing for print?
For web, we write for both our readers and the search engines.
Which technique is NOT an effective way of dealing with public speaking anxiety?
Glass of wine
What is a difference in how you would format a good news letter vs. a bad news letter?
Good news letters deliver the news then explain the situation. Bad news letters explain the situation then deliver the news.
You can earn extra credit by...
Having the best writing assignment in class
Which phrasing is correct? (proof each phrase carefully, there may be more than one correct answer)
He hung flyers every day
Which of the following could make your brochure more expensive to print?
Higher paper weigh
What is the purpose of a feature?
Inform and entertain
Which of the following is NOT true of a Photo Op Advisory?
It should include the media contact's information
Which of the following is NOT a "pro" of using radio advertising?
It works well for detailed messages.
Where can you use Boolean Operators?
Library Catalog
Which of the following is a common technique used to persuade?
Liking
Which component is not found in both radio ads and video ads?
Logo
Which of the following is true of media kits?
Media kits allow you creatively tell your story.
What does the term "exclusive" mean in pitching?
Only one reporter will be given the story.
An appeal to one's emotions is known as
Pathos
"Inverted Pyramid" refers to what kind of writing?
Placing the most important information at the beginning of the piece.
Amy Cuddy's TED Talk discusses what technique you could use in speech preparation?
Power posing
Your Media Kit Exam includes which of the following components?
Press release, Fact sheet, Photo release
This section of the Strategic Message Planner helps us explain "why does the audience care?"
Product Benefits
This section of the Strategic Message Planner helps us explain "why does the audience care?"
Product benefits
When writing bullet points for a speech, it's helpful to...
Provide topic sentences that can transition to a short script.
When delivering a speech, one should avoid...
Reading a script
What are the steps in PR's four step process?
Research, Planning, Execution, Evaluation
Which of the following is not an example of a request letter?
Sales letter
Which of these is a common ethical question bloggers must answer?
Should I delete negative comments?
Which section is also known as the promise?
Strategic Message
Which is not a common component of a print ad?
Tagline
When discussing pitching what is an "angle"?
The aspect of the story you choose to highlight
On your SMP, what are the three components that should be addressed in the Product Brand Image section?
current image, desired image, related challenges
What are the TWO most important pieces of an email pitch?
hope for the best
Which of the following is an example of a linear format?
idk
