Sell and Spin Study Guide

How much money did advertisers spend at the end of the 20th century.

$450 billion a year

How much money did advertisers spend in the start of the 20th century.

$450 million a year

When was the first written advertisement ?

1480

When were the first known newspaper ads?

1625

When was skywriting invented?

1921

When did Marlboro's ad go national?

1955

What are the first and second most recognized phrases in the world?

1st: OK 2nd: Coke a cola

How much did Marlboro's sale go up when the ad went national?

3000%

What is a focus group?

A group of people (usually 10-12) picked by a company to test out their product. Used a lot in advertising.

What was the first commercial?

A pryer, who advertised on the street. Usually accompanied by music.

What was the Hollywood sign originally?

A real estate development sign, also used to have "land" at the end, but it fell down.

Who is Joseph McCarthy?

A senator during the 1950s. Decided that we needed to ferret out all the communists (no legal reason, just like a witch hunt)

What is a spin?

A spin is putting a connotation on something, trying to make something look good. For example, in political life there is something called an "spin doctor" who ttys to make their employer look good.

Who supported TV from the very start?

Advertising

What does the average consumer expect?

Advertising everywhere

What did advertisers use in the air to attract attention?

Airplanes and blimps

What do you have to do before you can successfully sell your product?

Alert the public of it (ex: circus)

Ads changed from simple _______ to striking _____

Announcement and visual

How many ads a day is a person exposed to?

At least 3000 (ex: tv, radio, bill boards, clothing, blimps, telephone booths, etc.)

Who was the first to use images to catch the public eye

B. Franklin

Why were symbols (ex:barber shop poles) used back in the day?

Because most people were illiterate.

Why were some quiz shows fixed?

Because they wanted to keep on the charismatic, good-looking, loved by the public people.

Who was on the most influential advertisers in the 20th century?

Bin Burall

When did the Guttenburg Press come along, and what did they do?

Came along in 1448 and sent along a literary revolutions that lasted 1000 years.

What become another big thing with advertising?

Creativity

What is blacklisting?

Done to the communists. They were put on a public list. It ruined their lives.

Who took McCarthy on?

Edward R. Murrow - top news person (worked for CBS). He took McCarthy down, but in the process, he went down too.

Who did advertisers target?

Either woman or children.

Advertising has been ___________, in all ______.

Everywhere and time

Ads are a _________, not an _____________

Exclamation and explanation

What was the first million dollar advertisement famous for?

For being the first done by an ad company (they had a cute visual, catchy slogan, etc.)

What is one technique to use in an advertisement?

Give the consumers a reason as to why to buy the product

When the thew Boston Newsletter arrive to the new world?

In 1704

When was the television created?

In 1927, two years after the radio

When did the radio overtake the magazine as the most popular form of advertisement?

In 1938

When did magazines start using ads?

In the Civil War era

When did newspapers start depending on ads?

In the middle of the 18th century.

When did advertisers figure out how to advertise?

Late 19th century.

Lydia E. Pinkhans vegetable compound.

Launched in 1875. They stopped advertising when they thought they were successful enough. Sales dropped. Proved effectiveness of advertising.

How were Taco Bell's chihuahua ads set up?

Like a sitcom. Made to be funny, but also add in extra characters (like the chihuahua's girlfriend)

What did the McDonalds ad do?

Make people feel like eating there would be like taking a break from their lives. Like it was a fun time. Came out in 1973.

What will the right advertisement do?

Make the most controversial thing widely bought.

What is branding an item supposed to do?

Make your product stand out or be more desirable

What was the first most successful icon in the world?

Marlboro's, also is the most hated.

What is the main goal/emotion of an advertisement?

Meaning. The consumer wants meaning in the commercial.

What was the first deodorant?

Odor oh no

How was TV changed after The Great Quiz Show Scandal?

One company was no longer allowed to sponsor a show. Instead they sold time (what they do today)

Who is the father of ads?

P.T. Burname

Who built their empire on skywriting?

Pepsi (1939-1950)

Who was advertised right over Amos 'n' Andy studio?

Pepsiden, became popular because of Amos 'n' Andy.

Sometimes the ______ will fail, not the _________.

Product and advertisement. (Example: Ford car)

What is the key to success?

Repetition

What is one of the most popular statgey used by advertisers?

Repetition. Started in 20th century. Still widely popular today. A company who used this (Anacin) sales tripled within 6 months.

What is an important process of making an ad?

Research

What was the only way to advertise before tv and radio?

Signs

Only a ______ percentage of _____ get turned into ads.

Small and ideas

Why are soap operas named soap operas.

Soap companies started soap operas to advertise to woman. The name just stuck.

What was the big scandal about quiz shows and what was is called?

Some were fixed and it was called "The Great Quiz Show Scandal." (I know, so creative)

How they make an ad...

Start with research, add in creativity, and then hope it works.

What is Madison Avenue?

Synonymous with the idea of advertising industry.

Who contributed the most to advertising?

Television

What was the first advertising code that came up when companies started hanging their ads up around town?

That their ads could stay up in one place for two weeks, before having to be taken down.

What changed TV forever?

The Great Quiz Show Scandal

What is the most successful ad ever?

The Volkswagen Beatle

Gallup Poles is...

The biggest poling company (first one ever too)

What was Taco Bell's first popular ad?

The chihuahua. People loved it.

What was made purely for advertising?

The ladies home journal

What were ads a lot made for (to catch the attention of..)

The minority

Who and what are Amos 'n' Andy?

The most famous radio show. They were white guys that pretended to be black.

What did ads create among people?

The need to be clean

What are ads?

To manipulate

What does advertising mean?

To notify

What was B. Franklin the first to do?

Use images to catch the public eye

What product was the first to use a jingle?

Wheaties

What proved the effectiveness of advertising?

When Lydia E. Pinkhans vegetable compound stopped advertising when they thought they were successful enough. Sales dropped.

Were newspaper significant to advertising?

YES

What is advertising?

a type of marketing communication. The structured, composed, nonpersonal communication of information, usually paid for and persuasive in nature, about products by identified sponsors through various media

The ladies home journal was made purely for....

advertising