SEO Certification

Which of the following are ccTLDs? Choose two answers. .ads .com .gov .de .us

.de .us

Fill in the blanks: A ______ means the page is working like it's supposed to, and the spider should crawl and index the page. A ______ means that the page in question doesn't exist. 500 code, 404 code 200 code, 404 code 200 code, 500 code 404 code, 200 code

200 code, 404 code

Which of the following link types will be beneficial to a site's authority? Choose two answers. Links earned from great content Links from blog networks Links from industry-related sites Paid links Reciprocal links

Links earned from great content Links from industry-related sites

Which mobile site type does Google recommend using? Responsive design Dynamic serving Separate domain

Responsive design

Fill in the blank: ______ is the most commonly used structured data markup for SEO. It's the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex. JSON-LD Microdata markup Datastructure.org Structure.org Schema.org hCard markup

Schema.org

Which of the listed SEMrush tools helps you analyze your site's speed? On Page SEO Checker Site Audit Traffic Analytics Organic Traffic Insights

Site Audit

What are the "10 blue links?" The block of Google Ads ads at the top and bottom of the page Standard organic search results, not including Google Ads or local packs Results including several links to news articles on the topic Section with links that show questions related to your query

Standard organic search results, not including Google Ads or local packs

Which of the listed items will help you avoid duplicate content? Choose two answers. Using a 301 redirect Using the 'nofollow' meta command Pointing to the canonical pages with the rel="canonical" tag Implementing HTTPS on your website

Using a 301 redirect Pointing to the canonical pages with the rel="canonical" tag

How do you make the phone number on your site clickable? Using the "phone" parameter within the link tag Using the "call" parameter within the link tag Using the "tel" parameter within the link tag

Using the "tel" parameter within the link tag

Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first ______. to use links as a signal of authority and trust to use microformats to add advertising banners on SERPs to use the HTTPS protocol on the web

to use links as a signal of authority and trust

What is the mobile-first index? A ranking system that looks at the mobile version of a page to evaluate its relevance to the user A crawler that indexes the mobile version of a webpage first and then the desktop version An approach in which ranking priority is given to mobile websites over desktop websites

A ranking system that looks at the mobile version of a page to evaluate its relevance to the user

Which update helped Google get much better at understanding keyword semantics? Panda update Penguin update Hummingbird update

Hummingbird update

What does the Google PageSpeed Insights tool do? Ranks sites by page load speed Analyzes sites and compares page speed on your site and your competitors' sites Increases page load speed by using a content delivery network Analyzes sites for various best practices related to page speed

Analyzes sites and compares page speed on your site and your competitors' sites

The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you've got a brand new page with a piece of content that answers the same question or need is called ______. Building links based on content Unlinked mentions Broken link building

Broken link building

What does a generic anchor text refer to? A link that displays the actual URL of the page that the link points to Clickable text that tells what words to click on to access a link, like "click here" or "read more" An exact match for the keyword that you're targeting with the page

Clickable text that tells what words to click on to access a link, like "click here" or "read more"

What do Google spiders do? Index and rank search results based on relevancy Crawl the content of webpages to add to the index Add security certificates to websites

Crawl the content of webpages to add to the index

What is the right way to optimize your content? Creating content that answers the questions users are asking Using keywords in every possible page element Creating pages with slight variances on each keyword Stuffing your text with keywords

Creating content that answers the questions users are asking

AMP is a way to make your site's mobile version faster. True False

False

Google shows the same search results regardless of your search history. False True

False

It is good to pay attention to technical aspects when you're doing SEO, but ignoring them wouldn't be a big mistake. False True

False

The Penguin update in early 2012 adjusted Google's algorithm to consider a site's overall number of links instead of the relevancy of each link. False True

False

The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO False True

False

Fill in the blanks: ______ is a broad term with high traffic and lots of competition. ______ is a phrase with the lowest amount of traffic and moderate competition. ______ is the most focused term with lowest traffic and competition. Long tail, fat head, chunky middle Fat head, chunky middle, long tail Long tail, chunky middle, fat head Chunky middle, long tail, fat head

Fat head, chunky middle, long tail

Which Google service will help you gain visibility in your local community? Google Search Console Google Local Guides Google My Business Google Analytics

Google My Business

What does NAP refer to? Number of access points Name in the address panel Name, address, and phone number

Name, address, and phone number

Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page: Noindex, nofollow Index, nofollow Noindex, follow Noindex, nocrawl Index, noranking

Noindex, nofollow

Fill in the blanks: The text within the ______ tag usually populates the text of your blue link on a Google SERP, and the text within the ______ tag populates the grey text underneath. Meta description, H1 Title, alt Alt, meta description Title, meta description

Title, meta description

What does TLD refer to? Test link domain Test level domain Top load domain Top link domain Test load domain Top level domain

Top level domain

HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that's transmitted. True False

True

Link analysis tools from SEMrush emulate Google's spiders. True False

True

To make your content localized, you'll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description. True False

True