SEO201c

Both Google and Apple have built-in A/B testing functionality. A. True B. False

B

What is the main reason that you should do a mini-audit of a site prior to working with a client? A. It helps you provide a list of problems that previous SEO work has caused for the site. B. It helps you identify the costs associated with each of the client's SMART goals. C. It helps you identify ways to provide immediate value and set the timeline for the project. D. It helps you identify problems for the client that you will not be able to address.

C

Which of the following is not one of the reasons a partnership between a small organization like Ten by Ten would appeal to a giant company like Intel? A. Intel is not interested in reaching the same audience. B. They don't need approvals the same way that Intel would if they were trying to do the same things themselves. C. A smaller company, like Ten by Ten, is going to be faster moving. D. Intel doesn't have the budget set aside. While they have significant cash, all of that cash is allocated, so they might not have a budget to put into a project like this.

ko phai D

Why is it important to have the brand at the end of the title tag? A. The company is concerned about branding first and foremost B. The brand name can then be abbreviated C. What the page is about should be first

C

With KPIs you should have: A. A lot of different KPIs showcase your efforts B. A combination of smaller KPIs and bigger ones so you can benchmark C. Focus only on the ones that matter most

C

What is an A/B test? A. Splitting traffic across different variations of the app B. When you record people using the app to see how they navigate C. Measuring the CTR of visits from your website to your app listing

A

What is an example of an external app SEO method? A. Creating a solid content marketing strategy B. Improving the user experience in the app itself C. Building backlinks to the app store listings

A

Building your audience is essential to online success. Several of the following are ways to build your audience; which one is not? A. Selectively buy followers on social media to increase the apparent size of your audience. B. Seek to connect with influencers in your market space and share content with them. C. Seek to engage your audience. D. Creating content of such quality that it will be shared with OPA, other people's audiences. E. Share great content on social media to those who show an interest in your topic or share market space. F. Seek to connect with those who actually care about your topic and content.

A

Elements of a good domain level content strategy include: A. All of these answers are correct B. keywords C. blog content D. site has a central theme E. strong brand

A

Imagine that one of your client's primary goals is to increase the amount of traffic to their site. The chart below compares this year's data (in blue) to last year's data (in red). Is this year's dip (in blue) after June an indicator that you are likely to have trouble meeting the client's goal? A. Probably not. The traffic is still significantly higher than where it was at the same time last year. There is some reason to think that this is a seasonal dip. B. Definitely. There is a clear need to shift approach based on the decline in traffic. C. Probably. The traffic dramatically decreased from June to July. This spells trouble.

A

ROI stands for: A. Return on Investment B. Revenue on Impact C. Really Optimistic Indexing D. Revenue Opposition Investment

A

SEO forecasting is difficult because: A. The landscape can change frequently B. You can't easily communicate your results C. You have to use expensive tools

A

This module emphasized the importance of building relationships within your online community. Complete this statement with the best possible answer: "Basic social interaction and _______ that guides your behavior off-line should also guide your behavior online." A. Courtesy B. Agression C. Determination D. Intuition

A

True of False: The four types of content are evergreen, trending, seasonal, and general. A. True B. False

A

True or False: The following are all ways to help build an audience on social media platforms: - Be a genuine part of the community - Bring value to the community - Aspire and work to become one of the more important members of - the community - Give many times before you ask others to give to or do for you A. True B. False

A

True or False: A "Holistic" view of the content marketing ecosystem conveys the idea that the whole is more than merely the sum of its parts, in theory, or practice. A. True B. False

A

True or False: A target audience generally consists of Media, Bloggers, Influencers, Potential Customers, Customers, and other people in your market space. A. True B. False

A

True or False: Content marketing is about growing your reputation and visibility online and for that reason creating "good" content is not enough. A. True B. False

A

True or False: Customers visiting a site where there is a call to action are more likely to perform that action. A. True B. False

A

True or False: In addition to many online ways to build relationships with influencers, it is highly recommended to attend conferences to meet with an influencer in person, 1-on-1, as shown at the pinnacle of this pyramid. A. True B. False

A

True or False: The take-away lesson from the Hilton Suggests case study is this: Even when a social media effort seems like a great idea and may have an enthusiastic reception, it still must meet the established business goals. A. True B. False

A

True or False: There are many different types of content opportunities, but the key to success in your content marketing efforts is picking the right types of content that fit your business needs and goals best. A. True B. False

A

What is the primary method by which robots (crawlers, spiders) discover new web pages? A. Robots follow the path created by websites linking to each other B. Google and other search engines manually add new sites to an index on a regular basis C. User queries activate robots and cause them to begin searching the web D. Webmasters submit their sites to be indexed

A

When conducting an internal content audit, it is best to start with data from the last: A. 6-months B. 2-weeks or newer C. 12-months D. 3-months

A

Which of the following completes this statement: "This is what you get if you don't add value __________." A. Nothing! B. A lukewarm response C. Value from others

A

Which of the following is an unrealistic client expectation that should be reframed early in your relationship? A. Within eight months, attain a number one rank for their top keyword. B. The client expects 20% more completed checkouts within six months. C. Within 12 months, site traffic will triple. D. By the end of the fiscal year 50% fewer visitors will bounce from the site.

A

Which of the following is not one of the possible benefits of using Facebook in conjunction with your contact list as an advertising technique to gain extra visibility and targeted exposure for your high quality content? A. Make sure that your content reaches every person on your contact email list. B. Put your content in front of a look-alike audience who are similar in characteristic to everybody who is on your mailing list. C. You gain the powerful ability to target ads directly to your select email list of media and influencers. D. You gain extra visibility.

A

Which of the following strategies is the recommended way to choose the best platform for your business? A. Experiment with multiple platforms before finalizing a strategy. B. Use the platform that everyone uses. C. Read extensively and choose without trying any of the platforms.

A

Why should you optimize screenshots? A. To improve downloads and retention B. To clearly state the price of your app C. To meet quality guidelines of the app stores D. To make sure your app is featured in the right category

A

With SEO you: A. Generally see a longer-term ROI than that of paid B. Can get higher budgets than paid campaigns C. Immediately see the ROI of your efforts

A

Which of the following is considered a "hack" to help you get started with collaboration as you seek to build relationships with influencers? (Select all that apply.) A. The Opportunities Hack: where you watch for opportunities on social media and respond if you can B. Pick Low-hanging Fruit Hack: where you make the most of opportunities that become available to you C. The Round-up Hack: where you get brief contributions on a theme from several influencers.

ABC

Which of the following may help you reach these target audiences listed at right? (Select all that apply.) A. Branded and editorial content B. Social media promotion and engagement C. Offline content

ABC

Considerable attention was given to discovering demographic information about various social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, and others. Why do you need such demographic information? (Select all that apply.) A. Discover where your audience goes online, so that you can go where your audience goes B. To get some sense of which social media platforms make the most sense for you C. To get more links back to your site D. To establish yourself as an expert in your market space

AB

What are some ways of thinking about links to your site? (Select all that apply.) A. Votes in a popular election B. Valid citations in a research paper C. A P.O.E.M. D. A spider crawling its web

AB

Suppose you are working in-house, scoping an SEO project, which of the following should you be able to do? (Select all that apply.) A. Prioritize work needed B. Estimate ability to meet various deadlines C. Estimate a project's length

ABC

The case study showed that Copyblogger consistently has very strong sharing of every piece of content they put out there. This can be attributed to: (Select all that apply.) A. They consistently produce great content. B. They have a strong social-media presence. C. They are supported with strong social-media programs.

ABC

What are things we should be paying attention to when doing an analysis of social signals? (Select all that apply.) A. Design content that invites more interaction, such as pinnable images. B. Analyze which are the most used sites. C. Add a call-to-action connecting target audiences to useful sites.

ABC

Which of the following are suggested ways to leverage YouTube to build your own video channel? (Select all that apply.) A. Write a nice blog post about your YouTube video on your blog and include a transcript. B. Publish videos on YouTube. C. Leverage YouTube as a search engine because it is a search engine; therefore get traffic off YouTube itself.

ABC

Suppose you are in your initial meeting with a new client; which of the following are questions you should ask? (Select all that apply.) A. What keywords are you currently tracking? B. (If they have worked with an SEO firm previously) ask, "What did you like and dislike?" C. Have you previously used other domain names? D. How long do you anticipate it taking for us to boost your site to the #1 ranking? E. Has your company previously worked with an SEO firm?

ABCE

Suppose you are seeking to increase your site's ranking with search engines. You want the links to and from your site to be seen as highly valuable to search engines. What kinds of links are considered most valuable? (Select all that apply.) A. Links that have topical relevance to your site and within your market space B. Links you bought without consideration for relevance or authority C. Links from sites considered authoritative in your market space

AC

Content marketing should focus on building or gaining two things as the best way to obtain high-quality links and trigger other behavior patterns that online search engines use as ranking signals. What are those two things? A. Reputation B. Contacts with media C. A list of influencers in your market D. Visibility E. A large email marketing list

AD

According to this module, content marketing is explained as being all of the things listed below, except one. Which item is not true about content marketing? A. Content marketing helps you receive high-quality links that drive higher SEO rankings. B. Content marketing is all about manipulation and bending the rules. C. Content marketing is the safest and best approach to obtaining high-quality links. D. Content marketing is key to building the reputation and visibility of your business online.

B

All except one of the following are factors associated with a higher correlation of shares and links. Which one on this list is not a factor noted as contributing to getting both shares and links? A. Having an authoritative reputation B. Using highly visual content like infographics and videos C. Delivering longer-form content with value and depth D. Presenting data-driven research studies E. Having an audience that cares about your opinion

B

In the early days, Google ranked content based primarily on: A. User generated content B. Backlinks C. Speed D. User experience

B

KPI stands for: A. Key Paid Indicators B. Key Performance Indicator C. Keyword Personalization Index

B

Mobile Massage provides mobile massage services to local businesses for their employees. They are proud to offer massage services in a company's address during business hours. They believe in the power of massage on one's mind, body, and productivity level; thus consider themselves as an effective productivity partner. They have built a website, but seem to be falling short in increasing their customer base. What should they do to increase brand presence and build consumer trust and loyalty? A. Provide discounts and incentives to new customers. B. Create a content strategy to optimize the content on the site. C. Create more engaging content that can be shared with other consumers. D. Hire outside content writers to develop generic content to attract a variety of users

B

Suppose you want to make sure to cover the three key areas of SEO; which of the following would you put into place? A. Branding, keywords and title tags B. On-page Optimization, Technical Optimization, and Off-page Optimization C. Improving source code, social media, and analyzing meta-data

B

True or False: According to this module, search engines like all these things: - A well-structured site - Page relevance for common search terms - Earned links from third-party sites A. True B. False

B

True or False: An existing site is more likely to have pages that work well with the keywords you have identified. A. True B. False

B

True or False: Listing brand is the best way to optimize your title tag. A. True B. False

B

True or False: Placing valuable resource material in a sub-domain increases the main domain authority of a competitor's site. A. True B. False

B

True or False: The most important step in developing a site-wide strategy is identifying effective keywords. A. True B. False

B

What is an example of ASO? A. Having a good content marketing strategy in place B. Optimizing your apps titles and descriptions C. Making sure that your website points to your app store listing

B

What is the best way to get links to your site? A. Solicit other sites to link to yours. B. Content marketing - when viewed as an ecosystem. C. Optimize keyword searches for each page.

B

When optimizing your app you should focus on: A. Only on Google Play first B. Both app store optimization as well as external optimization C. Only on your website D. Only on Apple Store first

B

Which of the following accurately describes what made 7th generation's content marketing campaign successful? A. They focused on creatively displaying and highlighting their eco-friendly consumer packaged goods and products in videos on YouTube. B. They focused on creating content about eco-friendliness, and positioned themselves as a health and wellness company that just happens to produce consumer packaged goods. C. They made an interactive website where customers could get answers to any question they might have about their eco-friendly products.

B

Which of the following is not one of the steps in the process for building a good relationship with an influencer? A. See what non-professional interests they seem to like such as sports, wine, or cars. B. Try to discover their home address and send them a personal note or drop off a gift. C. Add more value than what you expect in return.

B

Which one of the following is NOT a true statement when it comes to trying to build a relationship with an influencer. A. You should learn what they value. B. It really is all about what you want C. You should study what they publish. D. What matters is the value that you can offer to influencers.

B

Why is content that gets many social media shares, not likely to get many links? A. People like to share things that have caused them to stop and think deeply. B. People like to share things that cause an emotional reaction. C. The social media post is not using the correct keywords to attract links.

B

In your initial conversation with clients, why is it a good idea to share a few quick wins and opportunities? (Select all that apply.) A. You can save the client money by letting them know how to make gains without hiring you. B. Identifying opportunities helps to identify ways that your expertise is needed. C. Quick wins provide a means to show immediate value to your services. D. It provides a complete road map of all of the work you will do during the project.

BC

Which of the following statements are true about content marketing? (Select all that apply.) A. When you are trying to reach a potential linker, focus your attention on trying to get reach that person by just one path. That way you don't diffuse your energy. B. Over time, if you're successful, a potential linker may learn about your content or article from multiple sources. C. Content marketing can be likened to advertising even though you are not paying for it. D. Multiple impressions actually matter with content marketing, as they do in advertising.

BCD

What are some quick wins you should try when working with a new client? (Select all that apply.) A. Discussing with the client everything that is wrong with the site from an SEO perspective. B. Add more text to the homepage and other important pages. C. Ensure their is a robots.txt file uploaded and appropriate areas are blocked. D. Add more keywords to the site. E. Have the client install Google Webmaster Tools & Google Analytics on their computer.

BCE

Creating a custom CTR curve is: A. Absolutely necessary B. There's no point because there are industry-standard ones C. Helpful but not required

C

HTTP Response Status Codes are an important part of Technical SEO; what does HTTP stand for? A. High Text Transfer Protocol B. Hyper Text Trial Properties C. Hypertext Transfer Protocol

C

How much of a website's traffic comes from the first page of search results? A. Less than 20% B. Approximately 25% C. Approximately 70% D. Close to 100% E. Approximately 40%

C

Rich Snippets are also called: A. Universal snippets B. Featured results C. Rich results D. Featured snippets

C

Suppose you have separated keywords into thematic groups associated with specified areas of a site. You notice one group is performing poorly for keyword rankings; what should this prompt you to do? A. Check all areas of the site with a complete site audit. B. Revise all the keywords on the site. C. Go into the area of the site associated with that keyword group to D. see how that area can be improved.

C

To cut down on spam Google has: A. Made authority and page-rank more important B. Google has not cut down spam C. Made improvements to transparency, personalized search, and more D. Made speed more important

C

When it comes to creating video as part of your anchor content, which list below is the most important to have? A. The right kind of mindset, the right kind of attitude, and the right kind of partners B. The right kind of attitude, the right kind of equipment, and the right kind of humor C. The right kind of studio, the right kind of environment, and the right kind of content

C

Which is not one of the good tactics to build relationships with influencers? A. Get an introduction from someone they trust. B. Engage them in dialog online or in person. C. Ask influencers to interview you for their audience. D. Re-share their content.

C

Which of the following IS NOT a SMART goal? A. Reduce the site bounce rate by 15% in six months. B. Increase sales of Adidas brand shoes by 25% by the end of the fiscal year. C. Generate more site traffic within three months. D. Increase leads generated from our website by 10% by the end of the quarter.

C

Which one of the following is not a way you can give influencers reasons to share your content or write about it? A. Be trustworthy, because they will have to have a certain amount of trust in you. B. Create truly excellent content. C. Aggressively pursue a relationship with the influencer and relentlessly ask them to share your content with their audience. D. Make it relevant.

C

Which one of the following is not true about how you should relate to your audience? A. It's all about getting visibility with your target audiences. B. Raise visibility by going to where your audience goes. C. Publish where your audience is not present since you never know who you might reach. D. Don't publish where your audience is not present.

C

Suppose you are trying to put together a Top Ten list of things you should do to engage your audience on social media. Below is a list of four things, but two of them do not belong on the Top Ten list. Select the two items that do not belong on the list while trying to create audience engagement. A. Speak at conferences. B. Treat your online interactions like you're a part of a community, being sure to participate. C. While interacting in a community where there are influencers and ordinary members, focus your attention solely on the influencers since they have the power to help you achieve your important business goals and less influential people do not. D. Try to completely divorce your online and offline activities.

CD

Which of the following are not good content marketing strategies when you are seeking to build your reputation, visibility, and provide you with high-quality links? (Select all that apply.) A. Seek to get your content published on sites that have high authority in your market space. B. Publish high-quality content as guest posts on third-party sites. C. Publish in as many third-party sites as possible, even if the themes are irrelevant to your site and your audience. D. Artificially insert keyword phrases into your content as links to your site, even if the words can't logically fit in the same sentence.

CD

An extended, natural term or phrase that appears on a page and increases relevancy is known as a: A. Focus keyword B. Dynamic keyword C. Semantic relationship D. Long-tail keyword E. Synonym keyword

D

BERT looks at context by: A. Looking at the reading level of the content B. Analyzing the formatting of the content C. Finding words synonymous with the topic D. Looking at words such as "to", "on", "near" etc.

D

Both app stores will evaluate things like: A. Whether or not your app has an external website B. How many backlinks your app store listing has C. Keywords in tags D. User metrics such as uninstall rate, app speed, and more

D

Entity Association is when: A. Software tries to determine if a query can be matched to a paid, branded link B. A search algorithm compares existing content with previously-penalized content C. Search engine providers attempt to match a specific individual to their fraudulent site(s) D. Software tries to determine if a query can be matched to a specific individual or thing E. A gatekeeper program tries to determine if the user accessing a site is a real human or a bot F. All of the above

D

When looking at traffic for a site, which of these should you most be concerned about: A. Paid Visits B. Direct Visits C. Referring Site Visits D. Organic Visits E. Total Visits

D

Which of the following is not one of the recommended steps or actions you should take to get an early mover advantage when becoming an early adopter of new platforms? A. Recognize new channels as they're developing. B. If a new platform appears to be working, keep engaging there to build a following. C. Test the waters for the potential in new channels. D. Wait to see how the newly emerging platform performs for several months before investing any time, energy, and focus. E. Try a new platform but if it is not working for you, dump it or de-emphasize it.

D

Which of these is a good reason to forecast? A. Making sure your forecast exactly matches actual numbers B. So you look busy to executives C. To help train new hires D. Getting approval for appropriate resources to finish a project

D

While focusing on building relationships with influencers, which of the following is seen as being the most important? A. Focus on making sure the SEO for your site is excellent. B. Focus on having a large enough list of influencers' correct email addresses. C. Focus on making sure you have lots of content to share, even if it is not of the highest quality. D. Focus on establishing the right mindset before you start.

D

Why are soft 404 errors more difficult to resolve than traditional 404 errors? A. Because they are due to server error, your must wait for the error to resolve itself B. Because they do not pose a problem for SEO, webmasters are slow to address them C. It takes time to design custom 404 error pages for your site D. Soft 404 pages are pages that still return a status code of 200 (okay) and are picked up by tools such as Google Search Console

D

What IS NOT a best practice for optimizing content? A. Repeat your keyword often B. Link to other related websites C. Use synonyms for keywords D. Add images and other resources

A

In marketing, you're going to see personas split into two major groups. The first will be potential buyers, and the second will be existing customers. A. True B. False

A

Panda is an update that looks at: A. Site Speed B. Content Quality C. Backlink Quality D. All of the above

B

When updating to a new site, which of the following is the most preferred method of redirecting from an old page to new content? A. A temporary redirect from the old page to a comparable new page B. A permanent redirect from the old page to the most relevant category in the new site C. A temporary redirect from the old page to the most relevant category in the new site D. A permanent redirect from the old page to a comparable new page

D

When we perform an internal content audit on our own or a client's site, we should also: A. Take notes about the appearance of our pages and the images we use B. List other resources we could add C. Look for opportunities to improve content D. All of the above

D

Which algorithm is the precursor to BERT? A. Penguin B. Mobilegeddon C. Rank Brain D. Caffeine

C

S​EO is: A. B​enefits from complimentary marketing disciplines B. A​ specialist field that doesn't need to work with other marketing disciplines C. O​ften a "one and done" strategy D. M​ore of a web developer skill than a marketing one

A

The overall focus of most "white hat" SEOs is traditionally: A. Improving organic search results B. "Churn and burn" SEO (high turnover) C. Acquiring paid links D. Increasing advertising revenue

A

Which of the following are ways that companies can adjust for the seasonality of searches? A. Publish blog posts to correlate with an increase in searches on the blog topic B. Launch a website redesign when the product is most in demand C. Adjust content for males between the ages of 18-25 based on your audience analysis D. Create blog posts based on common questions that your audience has

A

Which of the following are best practices for content optimization? (Select all that apply.) A. Organize content within subdirectories B. Add unique content that adds value to site visitors and users. C. Just copy content from other sites to save yourself time as long as it is high quality. D. Duplicate relevant text or content on one page of your site to other related pages to make sure users see it. E. Make sure content is relevant to the theme of your site.

ABE

Why is social media an important tool of off-page SEO? (Select all that apply.) A. It helps to build a brand B. Social media can improve site authority just like any other link C. Some social media pages are crawled and indexed

AC

True or False: Analytics tools such as Google Webmaster are usually not very useful in assessing customer intent.

B

___________ SEO focuses on how well search engine spiders can crawl your site and index your content. Which of the following correctly fills the blank? A. On-page B. Off-site C. Technical D. Off-page

C

Topic Association is _______. (Select all that apply.) A. A method of linking to other websites based on their topic or theme B. Used by search engines to improve location identification capabilities C. Used by search engines to determine relevancy and trustworthiness of a site D. Utilized by search engines to analyze the theme or topic of a site

CD

When you start developing a marketing persona, what are the two ways you can use keyword research? A. U​se keywords that will identify what your product or service does. B. U​se keywords that market directly to your existing and future customers. C. Use keywords that'll help you define your user and build your persona.​ D. Use keywords that will help you discover potential search queries that you can then match to content service offerings and more.​

CD

SEOs have determined that Google uses over _____ ranking factors that go into ranking a website, and over _____ updates a year to their ranking and listing algorithms. A. 500, 1000 B. 50, 100 C. 100, 200 D. 75, 60 E. 200, 500

E

BERT helps Google A. Better understand human language B. Target sites with lots of ads C. Improve the authority of a website D. All of the above

A

Core web vitals looks at things like: A. User experience factors such as site loading time and security B. How often your website is updated for the web C. The quality of backlinks to a site D. The quality of the content on the site

A

EAT Stands for: A. Expertise Authority Trust B. Experts Always Translate C. Every Application Trusts D. Equal Authority Transferred

A

From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson. A. Continuous practice, testing, and modifying of content and optimization plans B. Following Google best practices and reaching out to Google with questions and concerns C. Repetition of ideas and policies that have been proven to succeed in the past D. Strict adherence to standards documents and workflow procedures

A

Google updates its algorithms: A. Thousands of times a year B. About once or twice a year C. Only when necessary

A

It's really helpful to have a buyer persona in place so you can better understand the user's needs and how they searched the web. A. True B. F​alse

A

Semantic analysis can be summarized as: A. Looking at how words are related to each other B. Looking at how words are related to a registered domain name C. Looking at how "focus" keywords are related to keyword trends on related sites D. Looking at how words are organized and cataloged on business sites E. Looking at how keywords relate to paid search results F. All of the above

A

Suppose you have searched for a topic of interest in a search engine, when the Meta-Data returns some words in the meta-description are in bold; what are these words in bold type? A. Keywords B. Meta-Data C. Website or URL D. Meta-Tags

A

Suppose you know your audience is active on Twitter, which of the following would be a good tool to use to gather data? A. Followerwonk B. AARP Analytics C. SimilarWeb D. Alexa

A

When you're starting out the initial process of building your marketing persona, the best place to start is: A. f​rom your existing customers or users B. t​hrough surveys of new customers C. f​rom new customers or users D. t​hrough various social media sites

A

Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users? A. Topic modeling and association B. Keyword analysis and number of backlinks C. Analyzing the number of backlinks to the document D. Keyword usage and over-optimization

A

Which of the following is an aspect of on-page SEO? A. Optimizing site keywords B. Developing links to your website C. Improving source code D. Encompassing social media

A

Which of the following make up the criteria used to select keywords? A. Relevancy, intent, and competitiveness B. Localization, relevancy, and competitiveness C. Relevancy, intent, and gut instinct D. Competitiveness, relevancy, and redundancy

A

Which of the following represents the path and progress through the stages of a search in the correct order? A. Awareness > Evaluation > Preference > Purchase B. Awareness > Preference > Evaluation > Purchase C. Navigational > Transactional > Informational D. Evaluation > Preference > Awareness > Purchase

A

Which of the following will help to brainstorm good longtail keywords and generate content ideas? A. Consider questions users will ask and prefixes such as "How...," "Why...," "Where..." "Which..." B. Brainstorm with a small group of friends who think they know your target audience. C. Use a whiteboard to write out your ideas

A

Which of the following are best practices for designing and handling 404 error pages on your site? (Select all that apply.) A. On arriving at a 404 page, provide users with helpful links B. Redirect to a more appropriate page C. Look and feel of the 404 page should differ in style from the rest of your site so as not to be confused with active content. D. Maximize the amount of 404 pages a site produces.

AB

Which of the following are functions of the robot.txt file? (Select all that apply.) A. It provides search engine bots your preferences for crawl speed B. It identifies specific pages that should not be crawled by search engine bots C. It outlines the site structure

AB

A natural link profile would have a link such as: (Select all that apply.) A. Click here B. Anchor text surrounded by content that relates C. www.example.com

ABC

In which of the following ways can link analysis benefit your SEO? (Select all that apply.) A. Maximize backlinks B. Avoid penalties C. Improve site authority

ABC

Suppose you want to identify online competition based on keyword usage, what tools might you use for this? (Select all that apply.) A. MOZ keyword difficulty tool B. Open Site Explorer C. Majestic SEO

ABC

Which of the following are good ways to earn links to your site naturally? (Select all that apply.) A. Create a great user experience on your site B. Cater to your user base C. Provide great content for your user base D. Purchase links from related sites

ABC

You have been hired to optimize a website, which of the following is essential to include in your SEO strategy? (Select all that apply.) A. Technical SEO B. Content and Keyword recommendations C. Off-page Strategy D. Maximize visual attractiveness and color balancing

ABC

The potential buyer is made up of: (​Select all that apply.) A. People that have a problem they're searching for and need to figure out a solution. B. People who aren't aware that your service exists. C. People that have been exposed to it briefly in the past but haven't become customers. D. People who are probably not aware of your product.

ABCD

What are some things to understand about your existing customers? (Select all that apply.) A. These consumers are already your customers, and they already enjoy what you offer. B. They are people who currently shop with you or use your service. C. What areas they think you can improve upon. D. What they like best about your product or service.

ABCD

Which of the following are considered manipulative link practices? (Select all that apply.) A. Comment spam B. Link networks C. Aggressive exact match anchor text D. Paid links

ABCD

Which of the following are reasons to conduct an audience analysis using tools like Google Trends, Alexa, Quantcast, and Follwerwonk? (Select all that apply.) A. You modify the language and tone of your site based on factors such as the age or home regions of your audience B. You select a market strategy based on the email or texting habits of your audience C. You would like to understand your audience to help you refine and choose keywords to target D. You plan to adjust blog post and site resources based on your audience's needs

ABCD

What are some ways you can help your brand grow online? (Select all that apply.) A. Acquire links from trusted sites B. Create great content C. Don't put resources into offline efforts D. Develop social presence

ABD

Which of the following are best practices to optimize a Title Tag for SEO? (Select all that apply.) A. Make sure Title Tag accurately and concisely describes your page B. Aim to make Title Tag no longer than 55 to 60 characters in length C. Aim to make Title Tag no longer than 75 to 140 characters in length. D. Only use important keywords in Title Tag E. Put keywords at the end of a Title Tag

ABD

Which of the following meta-data are important to on-page SEO? (Select all that apply.) A. Meta-description B. Title tags C. Meta-keywords D. Heading tags

ABD

Which of the following are ways to best use Meta Descriptions for on-page optimization strategy? (Select all that apply.) A. Aim to keep meta descriptions under 160 characters in length. B. Don't worry about crafting a good meta description because it does not directly impact rank. C. Write a meta description using keywords as much as possible while accurately describing the content.

AC

Which of the following are ways to refine keywords to better match the terms your target audience might use to find you? (Select all that apply.) A. Move from a broad descriptive word like "Games" to a more specific descriptive phrase like "PC Games" B. Provide only relevant keywords to a specific question a user is asking but not information a user might want to ask. C. Keep searcher intent in mind

AC

Which of the following are best practices to earn links naturally and be judged well by Google? (Select all that apply.) A. Gaining a high amount of links to your site from other related sites attracted by good content B.Having requests for "no follow" code on links C. Quality of links back to your site D. Skillfully manipulating other sites to link to your site E. The relevance of sites linking to your site.

ACE

Personas play a major part in: (Select all that apply.) A. I​nitial keyword research B. Strengthening your strategy C. K​ey performance indicators D. C​ontent strategy

AD

You've been hired to assign keywords to a site's existing pages to optimize SEO and you're eager to dive in, but what questions should you ask first? (Select all that apply.) A. How is the page performing from a user experience standpoint? B. How well do chosen keywords fit in title tags and heading tags? C. How well does that page's content match competitor's text copy? D. What pages may need a revamp based on user engagement?

AD

A new site that sells Sci-fi memorabilia is about to launch. Which of the following keywords will best drive the right kind of traffic to the site? A. Sci-fi superfan B. Buy Sci-fi collectibles C. Han shot first (or other key pop culture Sci-fi phrases) D. Top Sci-fi characters

B

According to the course, which of the following have SEOs decided is no longer the most valid ranking factor? A. Link profile B. Specific Keyword density C. Topic association D. Semantic analysis E. Optimized content

B

In the context of this course and of SEO, what is an algorithm? A. A set of standards put in place to penalize fraudulent or inappropriate websites B. A piece of software designed to analyze content and determine where it displays in search C. A physical server system that stores and executes search commands based on specific criteria D. A loose collection of rules applied manually to discourage certain SEO practices E. A purpose-built program used to "crawl" and index websites F. All of these describe an algorithm

B

Keyword selection on a larger site should be determined by which of the following factors: A. competition, search volume, brand placement on site B. competition, search volume, intent, audience alignment C. competition, intent, brand placement on site, audience alignment D. search volume, intent, brand placement on site

B

Suppose your client gave you a list of sites they consider to be their direct competitors; what should your attitude be toward organic competitors that are not on their list? A. You should ignore them and focus on what the client asked you to do. B. Include organic competitors that the client may not consider to be their competition. C. You should consider these organic competitors by not inform your client, except on the direct competitors they listed.

B

True or False: Search Engine Marketing is another, interchangeable term for SEO. A. True B. False

B

True or False: Search engines have evolved to the point where the relevance and density of keywords are no longer a ranking factor for websites. A. True B. False

B

True or False: The first step in developing a competitive analysis is to determine how your target audience reacts to your content. A. True B. False

B

True or false: Long tail keywords should be avoided when selecting keywords for your site A. True B. False

B

What does Google's Link Disavow tool do? A. Allows website owners to remove their links to other sites B. Allows website owners to remove spammy links C. Rolls out the latest Penguin update to a site D. Allows websites to remove links to high quality sites that boost a site's authority

B

What does a persona represent? A. Optimized keyword content and phrases B. Your ideal buyer C. A cross-section of the demographic data D. Localized phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

B

When should you optimize for rich snippets? A. Only if you want good brand visibility B. Always C. You can't optimize for rich snippets D. Only if your position 0 result will not impact your CTR

B

Which of the following statements is NOT true concerning the Panda update? A. It was designed to prevent sites with low quality content from ranking well in search results B. It was a one-time update that eliminated low quality websites from ranking well in search results C. Panda updates roll out gradually over several months D. It is not a one-time update. Panda updates continue to roll out from time to time.

B

Which elements make up an effective Off-site SEO strategy? (Select all that apply.) A. Check Toolbar PageRank B. Gain genuine, high-quality links to your site. C. Increase brand recognition through social media.

BC

Which of the following are true statements regarding why brands are carrying more importance in Google's relevancy algorithm? (Select all that apply.) A. Google does not appear to favor brands or associated entities with its relevancy algorithm B. Users appear to be more satisfied with search results when they see brands they recognize C. Searchers' familiarity with certain brands means they are biased towards them D. Smaller brands bring a greater variety of users to sites

BC

Which of the following is Technical SEO concerned with? (Select all that apply.) A. Laying a strong visual presence for your site B. Make it easier for your audience to find your site. C. Make it easier for search engine robots to index your site.

BC

Why is it important to estimate the competitiveness of a potential keyword? (Select all that apply.) A. Estimating keyword competitiveness will help manage the size of the keyword list B. Estimating the competitiveness will help determine how long it will take to see results C. Estimating the competitiveness will help you to set appropriate expectations for clients

BC

How did page rank used to be determined? (Select all that apply.) A. By the number of visitors to your website B. By the amount of links to your website C. By the quality of links to your website D. By an exponential rank from 0-10

BCD

There are many ways to acquire information about your current users' needs and behaviors that will help when you build out an ideal persona for targeting more users like them. These involve existing tools you have as well as reaching out to users directly. Those tools are: (Select all that apply.) A. F​acebook Search B. S​urvey your existing users C. G​oogle Analytics D. G​oogle Search Console E. S​urvey new customers or users

BCD

Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.) A. D​eveloping content for blogs and social media B. W​orking on-site at a marketing agency C. W​orking in-house for a company D. R​unning the Public Relations campaign for a website E. C​ontracting for a variety of sites and companies

BCE

When you are organizing your top competitors to develop a plan to compete, what is an effective way to make the results of your analysis easier to grasp? (Select all that apply.) A. Put the data into a long list of text and numbers. B. Put each competitor in columns with their related keyword category. C. Put the data into a block of text separated by commas. D. Color-code the results to emphasize the strength of competitors.

BD

Which of the following are ways to optimize social media as part of your overall SEO strategy? (Select all that apply.) A. Neglect "no follow" links because they have no SEO benefit. B. Create great content that is attractive as a Tweet or Re-Tweet. C. Make attention to social media part of your overall SEO strategy, but you don't need to focus on it until much later in the process D. Optimize your Pinterest boards.

BD

What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site? A. Perform a search query B. Submit your site directly to a search engine C. Add your site to free services like Google Webmasters Tools

C

What is a featured snippet? A. Local search results B. A visual change in the search result, such as review stars C. An article, video, or image displayed at the top of search results D. Results in "people also ask" boxes

C

What is the best way for looking at all the information needed for on-page SEO? A. Use the title tag to tell you about the rest of the meta-data B. Look at the meta-data separately C. A crawler like Screaming Frog D. Only look at the search results

C

It is important to include an XML Sitemap for all of the following reasons EXCEPT: A. With new sites it can be uploaded to Google Search Console or Bing Webmaster tools to inform the search engine of the presence of your site B. The XML Sitemap includes behind the scenes activity of your website such as when a page was last updated C. The XML Sitemap outlines the site structure for search engine bots D. It outlines the structure of your site for your audience

D

Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic? A. Perform your own, thorough semantic analysis of the site B. String long tail keywords one after the other throughout the site regardless of how they make sense contextually C. Determine a site's keyword and use it repeatedly throughout the website D. Determine a site's keyword and then use words and phrases related to or synonymous with the focus keyword

D

To rank in Googles Top News Stories you need: A. Publish newsworthy content B. To integrate AMP into your site C. Ensure your content is mobile friendly D. Meet a minimum score on Core Web Vitals

D

What IS NOT a best practice for creating strong site authority through links? A. Make sure that good keywords in anchor text is used for links B. Try to remove spammy links C. Edit your back link profile regularly D. Have a link exchange with another website

D

What IS NOT an opportunity of Pinterest? A. Ranks well for long tail niche keywords B. Pins and boards are indexed C. Boards with more active followers rank better in searches D. Pinterest can create a strong back link profile to your website

D

What does Google's list of SEO best practices offer SEO professionals? A. It provides guidelines for deceptive SEO strategies B. It offers guidelines on how to ensure websites are over-optimized for search C. It provides guidelines for how to trick search engines into ranking a website first for a particular topic D. It offers guidelines on how to ensure websites are optimized for search

D

What does a robot determine about a new website once it has analyzed it? (Select all that apply.) A. The relevance of content to a user's search B. What topics the site should rank for C. The quality of the site's content D. What the site is about

D

What is the intent of EAT? A. To ensure that all sites provide a good user experience B. To ensure that people don't spend money at low quality sites C. To make the web more secure D. To surface content that users can rely on and trust

D

Which of the following IS NOT an aspect of technical SEO? A. Resolving site errors B. The creation of XML and HTML Sitemaps C. The creation of robots.txt files D. Optimizing site keywords

D

Why do search engines need to adjust their algorithms frequently? A. Search engines face penalties if they do not frequently update their algorithms. B. All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices. C. They want to ensure the authority of sites created without a clear SEO strategy. D. Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite whether or not it is relevant.

D

When considering the validity of a brand, search providers consider which factors? A. Active social media presence B. Valid contact information listed on homepage C. Search volume based on brand name D. Number of mentions around the web E. Engagement with search providers to increase marketing F. All of the above

F