SEO/SERP for Beginners - Yoast Course

Why is the ability to rank top 3 in the organic search results that important? There may be more than one correct answer. -Because if the top results are rich snippets, they may take up a lot of space and get much of the searcher's attention. -Because most of the time the first few organic search results already account for the majority of all the traffic. -Because most of the time the first visible results are already taken by advertisements.

-Because if the top results are rich snippets, they may take up a lot of space and get much of the searcher's attention. -Because most of the time the first few organic search results already account for the majority of all the traffic. -Because most of the time the first visible results are already taken by advertisements.

Why is keyword research important? -Because it makes you think about what search terms are used by your audience. -Because it shows what search terms Google finds important. -Because it gives you exact numbers on the amount of searches for a specific keyword. -Because it shows what meta keywords you should insert for your pages.

-Because it makes you think about what search terms are used by your audience.

Which of the following statements are true? There may be more than one correct answer. -Cornerstone articles can be informative, but they shouldn't be informative on a webshop, because you want to convince people to buy your products. -Cornerstone content can help you rank for very competitive search terms. -Cornerstone content should be lengthy articles. -You shouldn't update your cornerstone content, because this will cause a decrease in SEO value.

-Cornerstone content can help you rank for very competitive search terms. -Cornerstone content should be lengthy articles.

Choose that statements that are true. There may be more than one correct answer. -Every site is crawled with the same frequency. -You used to have to apply to search engines. Now, your site is automatically indexed when it is published. -Google saves the content, headers and links on your page in the index. -Site speed, quality content and the number of links are ranking factors.

-Google saves the content, headers and links on your page in the index. -Site speed, quality content and the number of links are ranking factors.

Which of the following statements is true? There may be more than one correct answer. -Google uses headings and subheadings to determine what your text is about. -You should never create a text that is easy to scan, because you want your audience to fully read your articles. -Readability is important because you want to focus on your audience and how they experience your text. -You should create long sentences containing lots of difficult words, because that stresses your authority as a professional.

-Google uses headings and subheadings to determine what your text is about. -Readability is important because you want to focus on your audience and how they experience your text.

Ben is just starting out with a fashion blog. He currently has 50 unique visitors a month. He has thought up a couple of key phrases to get started. He wants to write a blog post to rank with. What keyword would make most sense to write a post for? -Fashion icons -Fashion for teenagers -How to dress for a concert -How to make fashion items using leftover plastic bottles

-How to make fashion items using leftover plastic bottles

Which of the following results can you filter just below the search bar? -Images -Videos -Shopping -Sales promotions -Scholarly articles

-Images -Videos -Shopping

Where should you use your keyphrase? There may be more than one correct answer. -One or more subheadings. -In your meta description. -The first paragraph of your text. -The page title.

-One or more subheadings. -In your meta description. -The first paragraph of your text. -The page title.

Which of the statements below are true? There may be more than one: -It doesn't matter if people aren't searching for the keywords you focused on in your text, as long as the text is well-written it will generate a lot of traffic. -Google does not care if your text is easy to read because it is not a person and thus only focuses on the technical aspects and the separate words of the text. -SEO-friendly texts should be original, readable, and findable.

-SEO-friendly texts should be original, readable, and findable.

The last month Linda has been feeling a bit uninspired. She's looking for a new way to improve her community reach. Which of these options align with a holistic SEO approach? Select all the applicable answers. -She could create polls to research what her audience wants to read about. -She could raffle off a bespoke vase for social media shares on Facebook. -She could start a podcast on interesting pottery techniques. -She could write in-depth responses to comments on her articles.

-She could create polls to research what her audience wants to read about. -She could start a podcast on interesting pottery techniques. -She could write in-depth responses to comments on her articles.

Linda wants to take her SEO to the next level. As you've seen, she's already producing quality content, she's working on her technical SEO and she's building a community. What else would you advise her to do? -She could improve her site's security by switching her HTTP to HTTPS. -She could start writing a newsletter. -She could design her site to be more accessible for people with various disabilities. -She could work on her internal linking structure. -She could hire a company to create links to her website. -She could optimize her images to increase site speed.

-She could improve her site's security by switching her HTTP to HTTPS. -She could start writing a newsletter. -She could design her site to be more accessible for people with various disabilities. -She could work on her internal linking structure. -She could optimize her images to increase site speed.

Put the steps of this process in the right order. -You use Google to search the web for a specific term. -Spiders follow the link to the website and start crawling the website. -A Google algorithm finds all specific pages relevant to your search query and shows them in the search results, with the most relevant pages listed first. -Spiders add all pages of the website to the index. -Spiders are crawling the web and find a link to a website. -Spiders follow all (external and internal) links on the website and will start indexing the pages of the website.

-Spiders are crawling the web and find a link to a website. -Spiders follow the link to the website and start crawling the website. -Spiders follow all (external and internal) links on the website and will start indexing the pages of the website. -Spiders add all pages of the website to the index. -You use Google to search the web for a specific term. -A Google algorithm finds all specific pages relevant to your search query and shows them in the search results, with the most relevant pages listed first.

Choose the statements that are true. There may be more than one correct answer. -Sponsored ads are generally put above the organic search results. -The cost of advertising is related to the popularity of the search term. -More than 90% of the searchers clicks one of the first three results. -Google always clearly shows whether a result is an advertisement.

-Sponsored ads are generally put above the organic search results. -The cost of advertising is related to the popularity of the search term. -Google always clearly shows whether a result is an advertisement.

See the list of SEO factors below. Which of these factors are on-page factors? There may be more than one correct answer. -The title of a post -An easy-to-read text -Links from affiliate sites -Keywords -Internal links

-The title of a post -An easy-to-read text -Keywords -Internal links

Why is it so important to solve 404 page not found errors? There may be more than one correct answer. -They make it more difficult for Google to crawl your site. -Google sees 404 not found pages as duplicate content, which is very bad for SEO. -They lead to bad user experience. -Solving 404 page not found errors isn't that important at all.

-They make it more difficult for Google to crawl your site. -They lead to bad user experience.

Sort the paragraphs to form a logical text. One paragraph forms the intro, three paragraphs form the body, one paragraph is the conclusion. -Finally, let's consider findability. If no-one is actually able to read your text, all of your efforts will go to waste. So that means you should make sure Google is able to find and then crawl your page, to then put it into the index. -After you've come up with a great idea, it's important to make sure your text is readable. You can do this by setting up a good text structure (with an introduction, body and clear conclusion). It's also a good idea to use simple vocabulary and add transition words. -So there you have it: there are three key elements to SEO-friendly copy. -Writing original, readable, and findable text can be quite a hassle. There is just so much you have to take into account. In this text, I will discuss the three elements of SEO-friendly copy. -Let's start with originality. You need to make sure that you offer your readers content they haven't seen before. Make sure you have an angle others haven't thought of before. A unique writing style can also spice up your texts.

-Writing original, readable, and findable text can be quite a hassle. There is just so much you have to take into account. In this text, I will discuss the three elements of SEO-friendly copy. -Let's start with originality. You need to make sure that you offer your readers content they haven't seen before. Make sure you have an angle others haven't thought of before. A unique writing style can also spice up your texts. -After you've come up with a great idea, it's important to make sure your text is readable. You can do this by setting up a good text structure (with an introduction, body and clear conclusion). It's also a good idea to use simple vocabulary and add transition words. -Finally, let's consider findability. If no-one is actually able to read your text, all of your efforts will go to waste. So that means you should make sure Google is able to find and then crawl your page, to then put it into the index. -So there you have it: there are three key elements to SEO-friendly copy.

We distinguish three pillars of SEO copywriting. What are they?

1. Original 2. Readable 3. Findable

A Spider is also called what?

A Bot or Crawler

For which SEO domains will you have to do most of the work yourself? There may be more than one correct answer. Internal linking Keyword research Copywriting Technical SEO

Internal linking Keyword research Copywriting

There are three main reasons why a solid site structure is of great importance for SEO. We've summed them up below, but they are not yet complete. Fill in the gaps to complete the reasons. Choose from the following words: competing with other websites / delete / visitors / find / competing with yourself / changes / understand / spiders / writing bad content Site structure helps Google ______________________ your site. Site structure prevents you from ____________________________ . Site structure deals with _________________________ on your website.

Understanding Competing with yourself Changes

What should be the first thing on your mind when optimizing your site for SEO? -A good site structure -Great content -Technical excellence -User experience

User experience