Social Media 02

1) Consumer Culture 2) Instrumental reasons 3) Inequality 4) Surveillance society fascist potential 5) environmental problems 6) increase of unemployment

Issues of big data

In a society Linear model of communication Two step flow Media to opinion leaders, then to wider leaders Social media communication model Network of both platforms and users Information doesn't flow from S-R

Mass Communication

the social as social relations - Social Actions: takes into account behaviours of others -Social Relations: denote the behaviours of plurality of actors behaviour needs to be a meaning symbolic interaction between human actors

Max weber defines sociality as

Global network of linkages between all individuals within a system, More accurate, valuable, targeted content

What are social graphs, and under which part of social networking site does it fall under

A net worked communication platform in which participants have 1) uniquely identifiable profiles that consists of user supplied content, content provided by other users and system level data 2) can publicly articulate connections that can be viewed and traversed by others 3) can consume/produce/interact with streams of user generated content provided by their connections on site.

What are social networking sites?

Changes in technology and social are interrelated

What are techno social system

Helps you to identify if this is a social media and also distinguish between platforms What a platform can or cannot do is restricted based on its design

What are the attributes of social media

Static Limited interactions between sites & users Readable

What are the characteristics of Web 1.0

Known as the World Wide Web Facilitates interactions between users and sites Updated and remixed in real time Writable

What are the characteristics of Web 2.0

1) Digital labour 2) branding of the self 3) corporate imperialism 4) marketing and sharing ideology 5) ideology of activity and creativity 6) simplistic notion of participation 7) depolitilization 8) techno determinism 9) engineered instrumental sociality

What are the critiques of Web 2.0

Passive vs active audience Narrower audiences More control over ownership and production of messages

What are the differences between old and new media

1) integrated sociality (three modes of sociality) 2) integrated roles (boundaries between public and private lives) 3) integrated and converging community of social media (data of social activities within social roles are generated.

What are the features of social media

1) Interpersonal approaches 2) Mass communication

What are the theories of communication

Ramp to modernity US will help promote a planet with one internet, global community and common body of knowledge that benefits us all <Arab Spring incident> Western media framed revolution party as one that was made possible thanks to twitter In line with HC speech But there is less than 200 active accounts and less than 20% of SM users on twitter So the only possibility is that upper class in Egypt has SM,blasted info on these platforms which were later picked up by media Media then framed SM as centralised role in overthrowing dictatorship which isn't true, upper class protested for first time in history

What did Hilary Clinton say about Social Media?

Limited interactions between sites and users

What is flat data

Stresses on relational norms Informational gains

What is interpersonal approaches

A market fundamentalist ideology A governance that regulates economy by strengthening power of capital and weakening power of labour

What is neoliberalism

Emotional Support (symmetric) Information (asymmetric)

What is symmetric & asymmetric information good for

personal identifiers are anonymized meta data = data about other data

What is the Dilemma of privacy protection vs censorship

Web 2.0 democratized many power structures and created new opportunities, but economic engine is privatised and monopolized. Web 3.0 is about multiple profit Centers sharing value across an open network Users will now own the data that they've put up on the web, and they can earn and choose when to earn and how data is used

What is the differences between Web 2.0 and 3.0

Adoption lowers barriers of initiating contact with other users Social Easily see relationship between people

What is traversing?

FB data wasn't breached as there were no systems infiltrated, but its how FB system was designed. Data was amassed, extracted, exploited

What was the main issue with the case study on Cambridge analytica

1) Ingrained in us and will direct us to where the future is headed 2) it is where people consume news 3) changes how we consume service 4) will newer technology replace social media?

Why understand social media?

the social as community consciousness of belonging together (togetherness & values) mutual independence

ferdinand tonnies defines sociality as

the social co-operative work cooperation is the essence of society they are a productive force they work together in order to produce new qualities of society

karl max defines socialty as

Amount of sensory information transferred between sender and receiver Forms of communication Image text audio video F2F Non interactive/interactive media

<Attributes of social media> What is media richness

How Long does content stay on the platform 81% adults don't feel comfortable sharing private information

<Attributes of social media> What is permanence

Degree to which information is easy to produce

<Attributes of social media> What is replicability

Degree which medium permits user to experience others as being psychologically present E.g sociability warmth personality sensitivity

<Attributes of social media> What is social presence

Symmetric: when info you sent is same as what receiver wants Asymmetric: when info is blasted to receiver

<Attributes of social media> What is symmetry

Synchronous: on the spot, make you feel like they are physically present Asynchronous: delayed, may reply 1-2 days later

<Attributes of social media> What is temporal structure

Oversimplification of problems Digital positivism can have serious negative impacts on humans and society because big data can contain and mask big errors with big consequences.

Big data analytics problems

#thisisyourdigitallifie was created and users were paid to do a psychological test App collected their FB data and also their friends Data harvested in the name of research study by Kogan was misused and believed to have helped target ads to users for trump's campaign which many speculated had contributed to the success of his campaign

Case study on Cambridge analytica

the social as social facts A social fact is every way of acting capable of exercising on the individual an external constraint all media and softwares are social, they are products of social processes social structures are fixed and objectified in them Have existence of their own

Emile Durkheim defines sociality as

1) high level of interactivity 2) importance of user identity formation 3) openers to share content across developing communities

How do you distinguish social media from other online uses?

Profile centric Media centric Location based services

How many types of SN(s) are there, and how are they distinguished?

1) Profiles 2) connections 3) traversing

Define a social network site

Durkheim's social facts + Weber Social Actions + marx's and tonnles's cooperation

Describe the model of human social activity