Social Media Final
All of the following are true about UGC EXCEPT?
Is rarely peer-reviewed, making it somewhat less trustworthy.
According to the reading, the growth of the internet (social media, in particular) has forced our brains to become even more _____________.
adaptable
Which of the following is NOT true of micro-influencers?
are often very expensive to work with
According to the reading, when you consider you can conduct __________ __________, track PR issues, and influence product design too, it becomes clear just how powerful and invaluable social listening is.
brand management
According to the reading, through social media listening Ben and Jerry's learned what surprising element was causing an increase in ice cream sales?
rain
According to the reading, chatbots have already caught on in a major way
False
According to the reading, in 2020, augmented reality will not become mainstream.
False
Language like ____________ can help improve your click-through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
"Today Only" or "Ends At Midnight"
One of the biggest problems with how businesses and individuals are using social media is that most of them use it as . . .
A push channel
What is an employee advocacy program?
A social media program for all employees to take advantage of
True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
F
True or false? Measuring your return on investment from social media is easy and straightforward.
F
True or false? Responding to your audience directly can negatively impact your reputation.
F
According to the reading,how many motivations for social sharing exist?
10
According to the reading, the more shares a video generates during the first ____ days after launch, the higher the viral peak and the greater the overall volume of shares.
2
True or false? Social selling is not an inbound way to conduct business.
F
Which of these tactics will help you foster more general social engagement?
Being funny Asking for reviews Using emojis Tagging individuals in social posts Starting a Facebook group Correct! All of the above
Which luxury brand was highlighted during the video series for being one of the first to invite customers to showcase their iconic trench coat on social media?
Burberry
True or false? Working with journalists and media personalities is just like working with other influencers.
F
According to the reading, select the five key use cases that Sprout Social customers leverage most frequently.
Campaign analysis Event monitoring Competitive analysis Industry insights Brand health
According to the Buyer Personas video, what are the names of the HubSpot buyer personas? Select all that apply.
Corporate Cathy Marketing Mary Owner Ollie
Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?
Create multiple versions of the same image that comply with each social channels ideal image dimensions.
Which social media platform provides business insights?
Why is employee advocacy important to consider as a key area for organizations and brands?
Employees embody company culture and values, so are more trusted than official spokespeople.
Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement?
Experimenting with different types of ad content, like videos or GIFs.
According to the reading, social listening data is often clear and succinct.
F
According to the reading, there is a black and white distinction between social media listening vs. social media monitoring.
F
True or False? The KPI Resource Savings is determined by how much would you end up paying if you were to use ads to achieve the same social media results?
F
True or False? You should conduct an audit of your social media channels every 24 months
F
True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business.
F
True or false? Buyer personas are primarily used for developing marketing campaigns.
F
According to the Instagram presentation, typical daily use includes what? Select all of the answers that apply.
Following Posting Posting stories Scrolling Liking and commenting
What does "content curation" mean?
Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations.
What's a reason why working with influencers and encouraging user-generated content is important?
General data protection rules (GDPR) on privacy limit brand exposure Changing algorithms on the social platforms People trust recommendations from individuals over brands Correct! All of the above
When you consider the tone of a social media post, ask yourself all of these questions except
How can I effectively make my content stand out?
According to the YouTube presentation, one of the biggest marketing failures included what car brand?
Hyundai
Why should you include content curation in your social strategy?
It saves time and money. It builds industry connections. It helps you post a larger variety of content. Correct! All of the above
According to the Twitter presentation, which country has the second highest number of Twitter users?
Japan
Fill in the blank: _____ ads are designed to collect information like name and email address.
Lead
What is Social Customer Service?
One of the newest and most effective modes of marketing
According to the reading, in 2017, what celebrity tweeted her 17 million followers claiming to have "invented the selfie?"
Paris Hilton
According to the Snapchat presentation, what was the original name of Snapchat?
Picaboo
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?
Plan to experiment with publishing more statistics to Twitter and perhaps investingTime in doing more original research you can pull stats from and publish to Twitter and other channels.
While there are some intangibles to consider — for example, it's difficult to measure goodwill or the impact of word-of-mouth as a result of your efforts — you can and should be putting systems into place to regularly track your return on investment. Doing so, allows you can do all of the following EXCEPT:
Prove the value of social media outside your organization
Some simple ways to make the influencer relationship a Win-Win include all of the following EXCEPT
Provide the influencer a detailed script to read from.
Content performance involves tracking which of the following?
Response rate (are you responding in a timely manner?) Post reach and impressions Best- and worst-performing posts Click-through to content Correct! All of the above
What is an SLA?
Service-level agreement
According to the reading, social listening helps you pick up on industry trends before they even become trends.
T
Content moderation of UGC is a must.
T
Humanizing your brand is a necessity.
T
If you are just starting out with social media, you might not need to conduct an audit yet.
T
True or False? Trusting the influencer and giving them creative license allows them to really shine.
T
True or false? A crisis plan focuses on what to do when a crisis happens on social media.
T
True or false? Companies delivering customer service see an annual financial gain of 7.5%.
T
True or false? Competitor benchmarking is one leading indicator of revenue success.
T
True or false? Engaging with a customer one-to-one can help a business amplify their reach.
T
True or false? It's possible to pay some influencers with a gift card.
T
True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels.
T
True or false? People want to talk to people, not brands.
T
Is someone is unhappy and you can't easily solve their frustration in a short response you SHOULD
Take the issue offline
According to the reading, "SWT" stands for
The Strength of Weak Ties
In social media content, "tone" refers to:
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
Why are animated .gifs useful on social media?
They can help you demonstrate complex concepts quickly.
Why is developing community guidelines or "house rules" important?
To let your community know you'll interact and keep civility within your channels
How are voice and tone related?
Tone is a subset of voice.
According to the reading, generally, you're going to need a dedicated tool or platform to carry out social listening.
True
According to the reading, in 2020, influencer marketing will continue to grow.
True
According to the reading, the set of people made up of any individual and his or her acquaintances comprises low-density network.
True
What's one reason why brands may fear encouraging UGC?
UGC comes directly from users, and content creation is out of the brands control.
According to the reading, algorithms are improving chatbots' effectiveness by __________________ what users are writing to them.
Understanding
What's is UGC?
User-Genterated Content
The most important thing to keep in mind when measuring social ROI is:
Using the same metric that you used for other channels
According to the Twitter presentation, Twitter purchased both ______ ___ ________.
Vine and Periscope
A social media audit will provide you value in all of the following areas EXCEPT:
You can negotiate rates with a social advertising vendor.
Social media data and metrics can affect all of the following EXCEPT:
Your employee advocacy Your product development and roadmap Your customer service and loyalty programs Your recruiting efforts Correct! None of the Above
According to the reading, there's plenty of research that suggests social media usage actually triggers the release of ___________, causing you to experience a rush of positive feelings every time you post, share, Like, comment, and so on.
dopamine
According to the reading, most people think ________ drives sharing, but it's a hard response to nail and it's also culturally sensitive.
humor
When beginning to review metrics for social media channels you should do all of the following EXCEPT
ignoring your non-owned channels and followers
According to the reading, __________ __________ = the need for multi-channel marketing experiences.
increased multitasking
According to the reading,weak ties are actually vital for an individual's ____________ ___________ modern society.
integration into
According to the Facebook presentation, Facebook is used most by ________.
males
According to the reading, shortened attention spans = the need for bolder, digestible ____________.
messaging
According to the reading, as videos are often created on the spot, stories can provide viewers with _________ ___________ ____________.
more authentic insight
According to the reading, which of the motivations for social sharing is most common?
opinion seeking
According to the Instagram presentation, the platform initially began as a form of social media that relied strictly on the sharing of media in the form of ___________.
photos
According to the reading, any interaction your brand has with a _______ ________ on social media influences both their conscious and unconscious perception of your brand or company
potential customer
According to the Instagram presentation, the best ways to promote a company, brand, product, or service on Instagram is through the use of _________ _______ __________ . . .
promoters or influencers
Fill in the blank: A social media policy helps protect your brand by _____________, which helps protect the reputation of your organization.
providing guidelines and best practices for employees
Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
response
To get started with social selling you should AVOID which of these options?
selling to your audience
Fill in the blank: A lookalike audience is made up of people who ______________.
share the characteristics of your existing audience.
According to the reading, what's the difference between social listening, analytics, and intelligence?
social listening- the process of collecting data from social platforms and forums on a chosen topic analytics- The process of analyzing this data intelligence- The knowledge or insights gained from this analysis
According to the reading, social listening is the process of collecting data from _______ ________ and forums on a chosen topic.
social platforms
According to the reading, humans have a "__________ memory."
transactive
According to the Pinterest presentation, 300 million people
use Pinterest each month
According to the reading, our acquaintances are considered _______
weak ties
According to the reading, social monitoring tells you ______, social listening tells you _______.
what, why
