Social Media for Business Practice Quiz
Will just saw an Instagram ad for a sweatshirt claiming to be the comfiest sweatshirt ever. In which stage of the customer journey is Will? A. Awareness B. Desire C. Conversion D. Advocacy
A. Awareness
Which of the following goals fit the SMART framework? (Choose all that apply) A. Get 5,000 website visits in the month of June B. Increase the number of visitors to 100/day in two months C. Enroll 500 new customers D. Increase revenue by 25%
A. Get 5,000 website visits in the month of June B. Increase the number of visitors to 100./ day in two months
All of the following social media data can help you determine your target audience except: A. Page visitors' age B. Page visitors' geographic location C. Page visitors' social security numbers D. Page visitors' prior purchasing habits
C. Page visitors' social security numbers
When you are focused on building an online community, what kind of social media platform can help the most? Collaboration or networking platforms Platforms that offer immediate shopping integration Messaging platforms Publishing or sharing platforms
Collaboration or networking platforms
According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered: A. Specific B. Measurable C.Achievable D. Relevant
D. Relevant
What's the first major social media platform you should set up a company page for? a. LinkedIn b. Pinterest c. Facebook d. Twitter
c. Facebook
Question 7 Which voice would be most fitting to connect with the following audience? Corporate CEOs looking for a succinct summary of business trends a. witty and smart b. friendly and casual c. formal and serious
c. formal and serious
Question 1 Which of the following statements about marketing and advertising are true? Select all that apply. (a)If you have a good product, people will automatically find you and buy your product, without a need for marketing (b)Advertising is an important part of marketing (c)Advertising is where the largest portion of the money spent on marketing goes (d)Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience
(b)Advertising is an important part of marketing (c)Advertising is where the largest portion of the money spent on marketing goes
When writing your SMART goals, it is important to remember to make them measurable. Which of the following definitions best describes the meaning of a measurable goal? A. A goal that can be evaluated in a quantifiable way, like for instance number of sales, revenue, or number of visitors to a website. B. A goal that has a start and end date. C. A goal that anyone could understand and is specific and clear enough for team members to understand what should be achieved. D. A goal that can help achieve bigger business objectives and align with your greater business strategy.
A. A goal that can be evaluated in a quantifiable way, like for instance number or sales, revenue or number of visitors to a website.
Which of the following is an important quality of a KPI? Directly related to your goal Broad Time-bound
A. Directly related to your goal
Leonard receives an email about a new Bluetooth headphone brand. At first he isn't totally interested, but a week later his headphones break and he decides to look into the product's features. In which stage of the customer journey is Leonard? A. Interest B. Desire C. Conversion D. Advocacy
A. Interest
Question 8 How does digital marketing differ from traditional marketing? (Select all that apply) A. It enables measurements of results B. It can be used to raise brand awareness C. It can be used to target specific audiences
A. It enables measurements of results C. It can be used to target specific audiences
Which of the following is NOT part of the Customer Journey template? A. Love: How can I get my customer to feel a deep emotional attachment to my product? B. Conversion: How can I get my target to take action? C. Desire: How can I show my target my product really fits in their life? D. Advocacy: How can I make my target into an advocate?
A. Love: How can I get my customer to feel a deep emotional attachment to my product?
Which of the following is a KPI for the following SMART goal? "Get 10,000 website visits during the month of May". A.number of monthly website visits B. number of yearly website visits C. days of the month
A. Number of monthly website visits
Which of the following can you do on messenger? Select all that apply. A. Share Photos and Videos B. Play games with friends C. Create group chats D. Send encrypted messages
A. Share Photos and Videos B. Play games with friends C. Create group chats
When outlining your target audience, you should consider all of the following except: A. Your target audience's eating habits B. Your target audience's needs C. Your target audience's interests D. Key demographic data that describes your target audience
A. Your target audience's eating habits
On which social media platform should you set up a business page to reach the largest audience? A.Facebook B.Instagram C.YouTube D.LinkedIn
A.Facebook
The benefits of cultivating brand loyalty include which of the following? (Choose all that apply) A. Point out the flaws in your competitor's products first B. Become an identity they can relate to C. Educate them on everything about your company at any given moment D. Make customers feel good about consuming your product
B. Become an identity they can relate to D. Make customers feel good about consuming your product
Which social media platform(s) has the most powerful targeted advertising software? (Choose all that apply) A.LinkedIn B. Facebook C. Youtube D. Instagram
B. Facebook D. Instagram
You recently finished making a new batch of affordable earrings and want to promote your brand and products. Your target audience is teenagers from ages 13-17. On which platform should you make an account? A.Twitter B.Instagram C. Whatsapp D.Facebook
B. Instagram
The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is: A. Secondary target audience B. Primary target audience C. Final target audience
B. Primary target audience
When you are focused on brand building, what kind of social media platform can help the most? A. Collaboration or networking platforms B. Messaging platforms C. Publishing or sharing platforms D. Platforms that offer immediate shopping integration
C. Publishing or sharing platforms
Which of the following are NOT part of the SMART goal framework? a. Achievable - Can it be done? b. Relevant - Should it be done? c. Social - how will you integrate it into the community where it's done? d. Time-bound - When will it be done?
C. Social - how will you integrate it into the community where its done?
What do marketers use to represent the process of moving people through the customer journey? A. The interest process B. The awareness funnel C. The marketing funnel D. The customer process
C. The marketing funnel
Which major social media platform has the same unified profile for individuals and brands alike? A.LinkedIn B.Facebook C.Twitter
C. Twitter
As a business owner, you'd like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform? A.Pinterest B.Facebook C.Linkedin D.Twitter
C.Linkedin
Which of the following specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned? A.Blockers B.Subgoals C.A goal D. A plan
C: A goal
Meta Ads Manager allows companies to do which of the following when creating an ad? A.Choose a marketing objective that aligns with your goals B.Control how much you spend on advertising C.Target a specific audience D. All of the above
D. All Of the above
Maria set a SMART goal for her chocolate business: "Increase the amount of new followers on the business' social media page by 20% by the end of 3 months". What would be a good KPI for her to use when evaluating if she is reaching this goal? A. Cost per sale (how much it cost in marketing dollars to generate a sale) B. Sales Revenue (how much money you generate from sales) C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) D. Brand awareness (number of people who know about your brand)
D. Brand awareness (number of people who know about your brand)
Calla and Ivy set a SMART goal for their B2C flower business: "Gain 25% more sales from the people who visit the website in the next six months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? A. Subscriptions B. Cost per sale C. Sales revenue D. Conversion rate
D. Conversion Rate
Devon set a SMART goal for his hand-knit sweater business: "Gain 20% more new customers by the end of the year". What would be a good KPI for him to use when evaluating if he is reaching this goal? A. Sales Revenue (how much money you generate from sales) B. Cost per lead (how much it cost in marketing dollars to generate a sale) C. Brand awareness (number of people who know about your brand) D. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
D. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers? A.Instagram B.Facebook C.YouTube D.LinkedIn
D.LinkedIn
You're looking to build a community online. Your go-to social media platform should be: Facebook LinkedIn TikTok Instagram
True or False: Youtube directly hires all its video creators to create content for the site
False
True or false: In 2014, Meta acquired the photo-sharing platform Instagram. True False
False
True or false? Youtube is a platform designed for texting, calling, and sharing. True False
False
You're looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be: Facebook TikTok Instagram LinkedIn
When you are focused on providing customer service, what kind of social media platform can help the most? Collaboration or networking platforms Platforms that offer immediate shopping integration Publishing or sharing platforms Messaging platforms
Messaging platforms
When you are focused on generating sales or sales leads through social media marketing, what kind of social media platform can help the most? Messaging platforms Collaboration or networking platforms Publishing or sharing platforms Platforms that offer immediate shopping integration
Platforms that offer immediate shopping integration
Which of the following is NOT a type of digital marketing? a. DIsplay advertising b. Email marketing c. Print advertising d. Content marketing
Print Advertising
You created a dance sequence and want to share your moves and encourage others to participate in a hashtag challenge such as #DiscoDanceChallenge. Which of the following would be an ideal platform? A.LinkedIn B.Twitter C.Github D.TikTok
TikTok
True or false: Many social media platforms, such as Facebook, offer special tools for non-profit organizations. True False
True
Which of the following activities are at the core of marketing? (Select all that apply) a. Getting these messages in front of the right people b. Setting an ad budget c. Evaluating and optimizing the impact of your message d. Understanding and studying the audience or customers for a product
a. Getting these messages in front of the right people c. Evaluating and optimizing the impact of your message d. Understanding and studying the audience or customers for a product
Which of the following is a function of the brand? Select all that apply. a. enable recognition b.analyze market information c. ease selections
a. enable recognition c. ease selections
Which of the following components does a brand consist of? Select all that apply. a. images b. location c. colors d. a logo
a. images c. colors d. a logo
When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply) a. messaging platforms b. collaboration platforms c. discussion platforms d. graphic design platforms
a. messaging platforms c. discussion platforms
Which of the following statements is true about Facebook and Instagram messenger? a. You can integrate ads on Facebook Messenger, but not on Instagram b. Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app c. If businesses want to offer suggestions, assist in sales, or offer support, these need to be done in separate conversations
b. Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app
Which of the following is not a part of a brand's existence? a. The location of the company b. Organizations that the company donates to c. The story of the founders
b. Organizations that the company donates to
Which of the following is an example of a marketing KPI? Select all that apply a. influence b. sales revenue c. email opens d. cost per sale
b. sales revenue d. cost per sale
Which of the following components of the EPIC framework does the following statement encompass? How a brand connects with its customers through the written word a.Purpose b.Connection c.Existence d.Identity
b.Connection
Question 2 Which of the following are the most common forms of digital marketing? (Choose all that apply) a.Print advertising b.Search engine optimization c.Content marketing d.TV commercials e.Email marketing f. Display advertising g.Social media marketing
b.Search engine optimization f. Display advertising g.Social media marketing
When you create a social media page for your business, you should always include which of the following? (Choose all that apply) a. Your CEO's biography b. Pictures of your executive team c. A link to your website d. A profile picture
c. A link to your website d. A profile picture
Which of the following statements is true about Instagram? a.Instagram allows businesses to directly message their customers for a small fee b.Instagram provides free promoted advertisements for businesses c.Businesses can grow their brand for free by sharing photos and videos
c.Businesses can grow their brand for free by sharing photos and videos
Which of the following is NOT involved in organic social media marketing? a.Establishing a business profile or a business presence b.Connecting with customers for more individual customer service c.Engaging with users on social media. d.Buying targeted ads to reach potential customers
d.Buying targeted ads to reach potential customers
After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound. False True
false
