Social media Hubspot test 2

True or False? Social listening can help you find leads.

True

When it comes to social listening, how do you know which social networks to start with?

start with the social networks your buyer personas use to learn about and interact with brands

How can social media listening increase customer advocacy?

Responding to social posts—whether they're positive or negative— shows that you're listening, and your customers are being heard

Why do you need to develop a business case for a new social monitoring technology?

to clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize that value

How can social media monitoring inform your sales and product teams?

customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs

What should you do if your competitor has a big public blunder?

maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.

What's the difference between social listening and social monitoring?

social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-level perspective