Social Media Marketing Exam One
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
Instagram is most popular
13-17
A username on Twitter can contain how many characters?
15
Twitter is used mostly by which age group?
18-29
Facebook is most popular among which age group?
18-49
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
How many images can you upload to Twitter per tweet?
4
How long did it take the internet to reach 50 million people?
4 years
Studies show that Facebook posts with ___ characters receive 86% more engagements than posts with higher characters.
40
What is the recommended percentage of content on Instagram that should be non-promotional?
80%
A Twitter list is?
A curated group of Twitter accounts
A Twitter chat is?
A discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A pinned post is __________.
A post at the top of a brand's Facebook page
A customer persona is
A representation of a companies target market based on data collected from existing and target customers
Which of the following did Instagram not do as a result of COVID-19?
Allowed all accounts related to COVID-19 to appear in the account recommendations and explore section
What is user-generated content (UCG)?
Any digital content that is produced and shared by end users of an online service or website
Which is the most used Instagram filter in the world?
Clarendon
What are values?
Core principles that give meaning to your life
What is a way to plan, organize and schedule all social media activities?
Create a social media calendar
Which of the following is not a Facebook ad objective?
Demographics
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM?
Direct mail
Which of the following is not a type of Instagram ad?
Direct message
Using Twitter as a marketing tool allows businesses to
Discover what's happening, connect with customers, increase brand awareness, provide customer service
What was the 2015 Oxford Dictionary Word of the Year?
Face with tears of joy emoji
Instagram is owned by which company?
Which social media network is the most used for social media advertising?
True or False: Businesses have to pay a subscription fee to leverage the Facebook Shop feature
False
True or False: Posts with 100 characters or more perform better on Twitter
False
True or False: The only way to complete a purchase with Instagram shop is through the Facebook app
False
True or False: Tuning in the continuous process of fine tuning every post before it gets published
False
Which of the following is not part of the Twitter algorithm?
Fan favorites
What is a great way to become an active participant on LinkedIn and Twitter?
Find and join LinkedIn groups, use visuals, invite people to connect, post regular status updates
If you are a student, how should you describe yourself with your LinkedIn headline?
How you want to be found by a potential employer
Tagging on Facebook ______.
Increases the chance of having the tagged person or company share a post, increases Google ranking, makes posts stand out, increases SEO value
Which country has the highest amount of Facebook users globally?
India
The strongest Twitter bios usually contain _____________.
Industry targeted keywords
Which of the following is a benefit of social media marketing?
Lead generation, brand loyalty, increased exposure/brand awareness, increased traffic
Which are social media engagements?
Likes + comments + shares + clicks
Which of the following is not a benefit of social media advertising?
Limited audience targeting
In a company SWOT analysis, which of the following are EXTERNAL?
Opportunities and threats
Which of the following are external, and help you foresee what you may be facing in the industry?
Opportunities and threats
Which of the following did Facebook not do as a result of COVID-19?
Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits
What is the first step in a social media advertising strategy?
Select goals
Which celebrity helped put Instagram on the map?
Snoop Dogg
The "SMART" framework must be
Specific, measurable, attainable, relevant, time-based
Which of the following should you not do on social media?
Tag or post pictures and videos of people without their permission
Which of the following are important when establishing a brands tone of voice?
The brands language, character, purpose, and tone
The Instagram algorithm displays posts based on
The content that followers engage with the most
What is Facebook zero?
The declining organic reach on Facebook for Facebook pages
What is social media reach?
The number of people who have seen any activity from your social media account
What is social media listening?
The process of monitoring the internet to determine what is being said about a particular brand, topic or industry
What are personal brand attributes?
The words you would use to define your personality, or the value that you offer
True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network
True
True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business
True
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication.
True
True or False: Facebook is the most active social media platform in the world?
True
True or False: Instagram posts with locations receive more engagement than posts without
True
True or False: Photos that feature faces get more likes on Instagram than those without
True
True or False: Question posts receive 100% more comments than standard text posts.
True
True or False: Social Commerce is defined as the use of social networking websites to promote and sell products and services.
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content
True
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture
True
Which of the following is not an advantage of social media?
Unrealistic customer expectations
What are passions?
What intrigue and motivate you in determining how you want to spend your time
What is earned media?
What the public shares digitally and verbally about a brand
What is click-baiting?
When a post uses a headline that encourages followers to click without giving information about what they will see
What is a personal vision?
Who you want to be, what you want to do, how you want to feel, with whom you want to associate with, a picture of your true self in the future, the important elements of your life and career
Which gender uses Facebook more?
Women
Which gender uses Instagram more?
Women
A social media content strategy is
the planning, development and management of social media content
