Social media marketing test 1
What are personal brand attributes? 1) projections of what you want to accomplish in life 2) the words you would use to define your personality, or the value that you offer 3) what makes you get out of bed at 6 a.m. on a Saturday morning 4) what you most enjoy doing—in your personal life and work life 5) none of the above
2
What are values? 1) core principles that give meaning to your life 2) the role you will play in making your vision happen 3) what intrigues and motivates you in determining how you want to spend your time 4) a picture of your true self in the future
2
Posts with emojis get liked 57% more often, receive 33% more comments, and get shared 33% more often than posts without emoticons. 1) True 2) False
1
Question posts receive 100% more comments than standard text posts. 1) True 2) False
1
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters. 1) 40 2) 80 3) 100 4) 150 5) 250
1
The strongest Twitter bios usually contain _____________. 1) industry targeted keywords 2) links 3) hashtags 4) emojis 5) none of the above
1
Twitter is used mostly in which age group? 1) 18-29 2) 30-49 3) 50-64 4) 65+
1
What are values? 1) core principles that give meaning to your life 2) the role you will play in making your vision happen 3) what intrigues and motivates you in determining how you want to spend your time 4) a picture of your true self in the future
1
When using hashtags on Facebook, it is a good idea to use how many hashtags to maintain engagement? 1) 1-3 hashtags 2) 4-5 hashtags 3) 6-7 hashtags 4) 13-15 hashtags
1
Which is the most used Instagram filter in the world? 1) Clarendon 2) Juno 3) Sierra 4) Valencia
1
Which social media network is the most used for social media advertising? 1) Facebook 2) Instagram 3) LinkedIn 4) YouTube 5) Twitter
1
You are 7 times more likely to be found on LinkedInwith a profile picture. 1) True 2) False
1
Your LinkedIn profile is a showcase of your personal brand? 1) True 2) False
1
4. What is user-generated content (UGC)? 1) any digital content that is produced and shared by end users of an online service or website 2) content that is available for all social media users to use 3) any social media content available to the public online 4) none of these options
2
A customer persona is __________. 1) a representation of a customer's target market based on data collected on employees of the company 2) a representation of a company's target market based on data collected from existing and target customers 3) a customer's personality 4) a representation of customer's target market based on data collected from existing customers only
2
A pinned post is __________. 1) a post about pins 2) a post at the top of a brand's Facebook page 3) a post that has photo attachments 4) a post that shows your pinned location 5) none of these options
2
Facebook is most popular among which age group? 1) 13-17 2) 18-49 3) 50-64 4) 65+
2
Facebook recommends going live for at least ____ minutes, as the longer the broadcast, the more likely people are to discover the video. 1) 5 2) 10 3) 20 4) 40 5) 60
2
How do you audit your personal brand online? 1) Take a selfie and post it on social media 2) Google yourself 3) See how many likes you get on a personal photo 4) Check your metrics on the number of friends you have on social media
2
Personal brand attributes are the words you would not use to define your personality, or the value that you offer. 1) True 2) False
2
Photos on Facebook receive 10% more likes, 50% more comments, and 10% more link clicks than text 1) True 2) False
2
Posts with 100 characters or more perform better on Twitter. 1) True 2) False
2
Social media etiquette includes all of the following except? 1) Don't tag post photos without the owner's permissions 2) Follow random people to get followers 3) Don't spam our follower's feed 4) Always spell check 5) Be respectful and nice
2
The analytical tool on Facebook is accessed through? 1) Facebook Like Button 2) Facebook Insights 3) Facebook Messenger 4) Facebook Email
2
The only way to complete a purchase with Instagram Shop is through the Facebook app. 1) True 2) False
2
Tuning is the continuous process fine tuning every post before it gets published. 1) True 2) False
2
What is a way to plan, organize and schedule all social media activities? 1) create a blog 2) create a social media calendar 3) set up an Instagram account 4) create a list of hashtags 5) have weekly meetings
2
What is social media reach? 1) number of countries who have seen any activity from your social media account 2) number of people who have seen any activity from your social media account 3) number of people within a target market who has seen any activity from your social media account 4) number of people that follow a social media account
2
What is the recommended percentage of content on Instagram that should be non-promotional? 1) 90% 2) 80% 3) 70% 4) 60% 5) 50%
2
What percentage of smartphone owners between the ages of 18-44 state cannot recall the last time their mobile phone was not next to them? 1) 10% 2) 25% 3) 50% 4) 75%
2
What type of Twitter users are among the top 10 most followed? 1) politicians 2) musicians 3) athletes 4) brands 5) talk show hosts
2
When sharing photos of people, how many people per photo does Twitter allow you to tag? 1) 6 2) 10 3) 4 4) 8 5) 5
2
Which gender uses Facebook more? 1) Men 2) Women
2
Which gender uses Instagram more? 1) men 2) women
2
1. How long did it take the Internet to reach 50 million people? 1) 1 year 2) 2 years 3) 4 years 4) 5 years 5) 10 years
3
A Twitter chat is __________. 1) the linking of videos in a conversation 2) a group video that is shared 3) a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation 4) a chat that you initiate with a new hashtag
3
A username on Twitter can contain how many characters? 1) 18 2) 12 3) 15 4) 17
3
CPM, or cost per thousand, measures how much it costs to reach 1,000 people. Which marketing channel has the most expensive CPM? 1) social media advertising 2) television 3) direct mail 4) radio 5) magazine
3
GIFS are 1) Short text that convey a story 2) Short videos that cannot be shared 3) Short, soundless video clips that loop and don't require a play button 4) Short videos that do not convey emotion
3
How many characters can Twitter users use in a tweet? 1) 380 2) 200 3) 280 4) 180
3
If you are a student, how should you describe yourself in your LinkedIn headline? 1) with the internship or current job that you have 2) as a student 3) how you want to be found by a potential employer 4) as a hard worker 5) none of the above
3
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories. 1) 10 2) 20 3) 24 4) 48 5) 36
3
The "SMART framework" must be? 1) smart, marketable, attainable, relevant and time-based 2) smart, measurable, available, relevant and time-based 3) specific, measurable, attainable, relevant and time-based 4) specific, marketable, accessible, relevant and time-based
3
What is Facebook Zero? 1) the declining number of people who use Facebook 2) the declining number of people who post on Facebook 3) the declining organic reach on Facebook for Facebook pages 4) the declining number of Facebook pages
3
What is click-baiting? 1) asking people to click on your post 2) asking people to tag their friends in a post 3) when a post a uses a headline that encourages followers to click without giving information about what they will see 4) when a post uses a great headline that leads to more clicks
3
What is social media listening? 1) the process of monitoring popular television shows 2) the process of monitoring consumers' spending habits 3) the process of monitoring the most popular followers 4) the process of monitoring the internet to determine what is being said about a particular brand, topic or industry
3
Which celebrity helped put Instagram on the map? 1) Taylor Swift 2) Selena Gomez 3) Snoop Dogg 4) Kylie Jenner 5) Kim Kardashian
3
Which country has the highest number of Facebook users? 1) United States 2) Brazil 3) India 4) Indonesia 5) Mexico
3
Which of the following are external, and help you foreseewhat you may be facing in the industry? 1) strengths 2) weaknesses 3) opportunities 4) threats
3
Which of the following is NOT part of the Twitter algorithm? 1) In case you missed it 2) Show the best tweets first 3) Fan Favorites 4) Happening Now 5) Remaining Tweets
3
Which of the following should you NOT do on social media?F. build a reputation for honesty 1) be respectful and nice 2) spell check 3) tag or post pictures and videos of people without their permission 4) treat people how you would want to be treated
3
Your LinkedIn headline? 1) Gives credibility to your brand 2) Give you an opportunity to say what you do 3) All of the above 4) None of these options
3
A Twitter List is? 1) a list of the most popular tweets 2) a list of the tweets liked by a Twitter user 3) a list of Twitter users attending an event 4) a curated group of Twitter accounts 5) a list of the most popular Twitter accounts that follow you
4
Instagram is owned by which company? 1) Google 2) Twitter 3) Snapchat 4) Facebook 5) none of these options
4
Nineteen year old Mark Zukerberg founded Facebook in what year? 1) 2003 2) 2006 3) 2005 4) 2004 5) 2002
4
The Instagram algorithm displays posts based on __________. 1) the number of followers the account has 2) chronological order by the date and time the content was posted 3) in a randomized order 4) the content that followers engage with the most 5) all of these options
4
What is the first step in a social media advertising strategy? 1) select the target market 2) select platforms 3) select the budget 4) select goals 5) select the ad format
4
What was the 2015 Oxford Dictionary Word of the Year? 1) Facebook 2) social media 3) emoji 4) Face with Tears of Joy emoji 5) none of these options
4
Which are social media engagements? 1) Likes + Comments 2) Likes only 3) Comments only 4) Likes + Comments + Shares + Clicks 5) Clicks only
4
Which of the following is NOT a benefit of social media advertising? 1) brand awareness 2) greater reach 3) improved search engine rankings 4) limited audience targeting
4
Which of the following is NOT an advantage of social media? 1) free to use 2) increases brand loyalty 3) identify and reach target audience 4) unrealistic customer expectations 5) marketplace insights
4
Tagging on Facebook __________. 1) makes posts stand out 2) increases the chance of having the tagged person or company share a post 3) increases SEO value 4) increases Google ranking 5) all of these options 6) none of the above
5
By using Facebook Insights a user is able to measure likes, reach, page visits and video views. 1) True 2) False
1
Instagram posts with locations receive more engagement than posts without. 1) True 2) False
1
Consumers now regard social media as a more trustworthy source of information over traditional marketing communications 1) True 2) False
1
Facebook is the most active social media platformin the world? 1) True 2) False
1
How many images can you upload to Twitter per tweet? 1) 4 2) 6 3) 8 4) 10
1
A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business 1) True 2) False
1
Instagram is most popular among which age group? 1) 18-29 2) 30-49 3) 50-64 4) 65+
1
A social media content strategy is __________. 1) the planning, development and management of social media content 2) how often and on what platforms social media content should be published 3) a collection of the resources needed to create social media content 4) a schedule of all social media posts
1
A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network. 1) True 2) False
1
To become an active participant in LinkedIn and Twitter you must 1) Find and joint 2-10 groups related to your industry 2) Post regularly (4-7 times per week on LinkedIn and 1-5 time per day on Twitter 3) Invite people to connect (LinkedIn) and follow key influencers, colleagues and friends reflecting your personal brand. 4) Position yourself as a leader 5) All of the above
5
Using Twitter as a marketing tool allows businesses to __________. 1) connect with customers 2) increase brand awareness 3) provide customer service 4) discover what's happening 5) all of these options
5
Values are core principles that give meaning to your life. These standards determine.... 1) Your choices 2) Your actions 3) Your attitude 4) None of the above 5) All of the above
5
What is a call-to-action button on Facebook? 1) A way to message 2) A way to make a telephone call 3) A way to email 4) Connect to a website 5) All of the above
5
What is a great way to become an active participant on LinkedInand Twitter? 1) post regular status updates 2) invite people to connect 3) use visuals 4) find and join LinkedIn groups 5) all of the above
5
What is a personal vision? 1) a picture of your true self in the future 2) it is who you want to be, what you want to do, how you want to feel, and with whom you want to associate yourself 3) it includes all the important elements of your life and career 4) it helps you see into the future, as it is the framework for the process of creating your life 5) all of these options
5
When it comes to posting on Facebook, Text should be limited to how many characters? 1) 120 2) 130 3) 100 4) 110 5) 140
5
Which of the following are important when establishing a brand's tone of voice? 1) the brand's character 2) the brand's purpose 3) the brand's tone 4) the brand's language 5) all of the options 6) the brand's character, tone and language only
5
Which of the following is a benefit of social media marketing? 1) increased exposure / brand awareness 2) increased traffic 3) brand loyalty 4) lead generation 5) all of these options 6) none of these option
5
In a company SWOT analysis, which of the following are EXTERNAL? 1) Strengths 2) Weaknesses 3) Opportunities 4) Threats 5) Strengths and Weaknesses 6) Opportunities and Threats
6
Social Media goals include? 1) Specific objectives that you would not like to achieve 2) Things you have done in the past 3) Creating an action plan 4) Specific objectives that you would like to achieve 5) A & B 6) C & D
6
To determine your target audience, you must know 1) Goals and brand attributes 2) Passions 3) Your vision and purpose 4) Values 5) Target audience 6) All of the above
6
What is earned media? 1) all of the channels a company owns 2) what the public shares digitally and verbally about a brand 3) a marketing activity that is paid for 4) advertisements 5) none of these options
b