Social Media: Our Connected World Unit 7 Social Media and Marketing Part 2

Companies should begin researching hashtags by

Searching www.hashtags.org

In order to be effective, tweets should be consistent.

True

It is possible to build a following on Twitter with zero financial investment.

True

All of the following are major influences on a person's decision to purchase a product except

Where it was manufactured

What element of Pinterest can help potential followers learn more about your product and company?

A compelling description

In the About section of a product Facebook page, you can include

A link to your blog

Before they begin posting images and status updates for their Facebook product page, companies should first

Create a marketing strategy

Companies should be sure to follow everyone on Twitter who is following them.

False

In order to be effective, all tweets should be sales oriented.

False

Using promoted tweets is a good way to market a new product.

False

Web users tend to read every word of a blog post.

False

Social media marketing primarily seeks to enhance what aspect of a product?

Its popularity

It's important to use bullet points when blogging because they

Make the text easier to scan

The length of a company's blog post should be aligned with

The attention span of the target market

Facebook product pages come with unique web addresses.

True