START THE UX DESIGN PROCESS: EMPATHIZE, DESIGN, IDEATE

A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question? A. Post-launch B. Design C. Foundational

C. Foundational

In a usability study, how does the user interact with a product? A. In an independent setting, without other users present B. In an open, public environment with guests and real-world distractions C. In a controlled, lab setting D. In a varied, real-world environment

C. In a controlled, lab setting

What can you do to build personas that truly represent your potential users? A. Build them based on your experiences B. Build them based on a single user testimony C. Build them based on your idea of who your users are D. Build them based on research

D. Build them based on research

What is the goal of UX research? A. Understanding what the business wants B. Prioritizing the user C. Defining the outcome for the design solution D. Projecting the success of a product

B. Prioritizing the user

Fill in the blank: Understanding user needs, behaviors, and motivations brings you closer to _____ with your potential user. A. empathizing B. collaborating C. sympathizing

A. empathizing

A design team has finished developing a cat-sitter application for mobile users and they've launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ? A. Foundational research B. Design research C. Post-launch research

C. Post-launch research

Which research method is best suited for the following scenario? Team Donut is developing an app that allows users to navigate grocery stores and find in-stock items with ease. The demographic of users who use similar applications on the market will influence how Team Donut approaches the app's interface design. Team Donut would like a large sample size of data. A. Interviews B. Journals C. Surveys D. Usability studies

C. Surveys

Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias. A. Segment your project into smaller, more manageable phases and outline stopping points B. Practice active listening and ask open-ended questions C. Identify and articulate assumptions before interviews or conversations and survey large groups D. Reflect on our own behaviors

B. Practice active listening and ask open-ended questions

Question 2 Why is UX research an important step in the product development lifecycle? A. It prioritizes what a business believes users want from their product. B. It helps bridge the gap between what a business thinks the user needs and what the user actually needs. C. It allows users to see the development of a product from beginning to end.

B. It helps bridge the gap between what a business thinks the user needs and what the user actually needs.

There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working with a range of people, personalities, and work styles? A. Collaboration B. Pragmatism C. Empathy

A. Collaboration

How can an empathy map help UX designers understand a user's perspective? A. It can convey to UX designers what users think, say, feel, and do regarding their experience with a prototype. B. It can help UX designers assume what users want. C. It can help UX designers market a product to a different group of users D. It can help UX designers solve problems they think users have.

A. It can convey to UX designers what users think, say, feel, and do regarding their experience with a prototype.

Which of the following is an example of a pain point? Select all that apply. A. Receiving an update via email about a product's availability B. Discovering the chat function on a site is switched off during the posted hours of operation. C. Struggling to read the small text in an app. D. Unresponsive touch screen options

B. Discovering the chat function on a site is switched off during the posted hours of operation. C. Struggling to read the small text in an app. D. Unresponsive touch screen options

Consider the following scenario: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data. What type of research is the design team conducting? A. Survey research B. Quantitative research C. Secondary research D. Qualitative research

B. Quantitative research

Which of the following research methods is defined as an activity where many people are asked the same questions in order to understand what most people think about a product? A. Articles B. Surveys C. Journals D. Usability studies

B. Surveys

What question does foundational research answer, as part of user experience research? A. Did we succeed? B. What should we build? C. Was it easy to use? D. How should we build it?

B. What should we build?

What are pain points? A. The belief that you're unskilled, inferior to others, or bad at your job, despite your success. B. The ability to understand someone else's feelings or thoughts in a situation. C. Any UX issues that frustrate the user and block the user from getting what they need. D. Any financial, product, process, or support issues that are facing the user.

C. Any UX issues that frustrate the user and block the user from getting what they need.

Which type of bias is the collection of attitudes and stereotypes associated with people? A. Primacy bias B. Recency bias C. Implicit bias D. Confirmation bias

C. Implicit bias

Which of the following are benefits of secondary research? A. It provides information on what users think and why, and allows researchers to ask participants follow-up questions. B. It provides for in-depth observation of users. C. It saves time and money, it's immediately accessible, and it's used to back up primary research. D. It provides first-hand user interaction data and in-depth feedback.

C. It saves time and money, it's immediately accessible, and it's used to back up primary research.

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking. What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply. A. Hire an outside research team to conduct the interviews B. Survey large groups of people to supplement the interviews C. Record each interview that they conduct D. Take detailed notes during interviews

C. Record each interview that they conduct D. Take detailed notes during interviews

When developing a product, what benefits does interview research provide for design teams? Select all that apply. A. Observe how users interact with a product B. Uncover the preferences of a large group of users C. Understand what users think and why D. Ask follow-up questions about the user's experience

C. Understand what users think and why D. Ask follow-up questions about the user's experience

Team Donut believes younger people will benefit the most from a grocery store shopping app because tech-savvy mobile users are typically younger in age. What type of bias does this scenario fall under? A. Recency bias B. Primacy bias C. Sunk cost fallacy D. Implicit bias

D. Implicit bias

Imagine that a design firm's research team has a basic understanding of their users' pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method? A. Usability study B. Interviews C. Key performance indicator D. Surveys

D. Surveys