strat final
Which of the following is not an example of high value drivers...
ALL OF THESE
Goodgear is a mobile platform that matches independent fashion designers with consumers who want personalized wardrobe. Which of the following initiatives would best allow GoodGear to fine-tune its offerings to better meet the needs of its consumers?
Allowing users to provide feedback to producers on the style and fit on clothing
Cloud Cones is a fast-growing chain of ice cream shops. It has acquired an edge over its competitors through its ability to provide a wide array of unique flavors and a hip atmosphere in stores. This advantage of Cloud Cones best exemplifies
Core competency
Seth's Computer Repair has maintained a competitive advantage based on its thorough and professional service, reasonable pricing, and money-back guarantee. Management at the company is so committed to doing well that they often have rejected employee suggestions to expedite their processes. Recently, the company has begun to lose customers to a new local service offering same day in-home repairs and 24/7 online customer service. According to dynamic capabilities perspective, Seth's computer repair has lost its competitive advantage due
Core rigidity
The demand for flip phones has drastically reduced, there are only a few consumers
Decline stage
Facing stiff competition in the e-reader market, Suman Industries wants to protect its competitive advantage by increasing the perceived value of its reader. Sumac's best strategy to accomplish this would be to
Highlight the number of celebrities who use Suman e-readers
Soil and sod gardening supplies has a vision of helping every American learn how to grow their own food. Its management team recently unveiled the mission statement "a garden at every home". What is wrong with this mission statement?
It does not indicate how a company will achieve its goals
GN corp. and BC inc. are two competing firms in the same industry. GN Corp's tangible assets are valued at $15 billion and its intangible resources are valued at $35 billion. BC Inc.'s tangible assets are valued at $5 billion and its intangible assets are valued at $45 billion. What can be concluded from this information?
It is likely that BC inc. is better enabled than GN corp. to gain and sustain a competitive advantage
Which of the following describes an airline that is most likely stuck in the middle
Just Right Airline offers high-quality beverages and meals, plush airport lounges, only a few connections via hubs domestically, poor customer service, and low price
As the strategic manager of CutRite Scissors, you are tasked with producing a strategy for introducing a new line of premium scissors. Your competitors produce a line of similar scissors at a cost of $1 and sell them for $12. Because your company has inferior production capabilities, your scissors will cost $3
Market CutRite scissors as a higher-quality alternative and sell them for $15
Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His company has struggled to differentiate itself from the other high-end landscapers in the area, but because he has hired several expensive but highly qualified team members, Thomas is unable to shift to a cost leadership strategy? Which strategy is most likely to achieve a competitive advantage?
Narrow the scope of competition and focus on unique features such as the use of organic materials
Clear Calls Inc., a telephone service provider, has a large user base mainly because phone calls and messages between all Clear Calls users are free. When a person switches to a Clear Calls network, his or her entire network of family and friends is likely to switch to the same network to avail the benefit of free calls and messages. In addition, an existing user who gets a new user to register with Clear Calls Inc. is given a free wireless connection. This has helped to keep competition away from Clear Calls. In this scenario, which of the following factors is acting as an entry barrier for Clear Calls Inc.?
Network Effects
Marina manages the supply chain for a company that sells diamond watches. She learns that economists are predicting a moderate to severe recession in the next 6 to 8 months.
Reduce supply. Customers generally reduce their purchase of lux items when the economy falters.
Powell Lighting was the first company to start selling LED light bulbs in its country---a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Powell Lighting ample competition...
Sustainable competitive advantage
National Safety Inc, an insurance firm, replaced its existing project management software with new software from another supplier. Since the new software has different features and abilities, National Safety has had to spend $10,000 on training its employees to use it. In this scenario, $10,000 represents National Safety has had to spend $10,000 on training its employees to use it. In this scenario, $10,000 represents National's Safety
Switching Cost
Amazon.com's network of distribution centers allows it to drastically reduce its delivery times compared to other online retailers. These distribution centers are examples of Amazon's
Tangible resources
Which of the following is a competitive benefit experienced by the first mover firm in an industry?
The first mover will be able to reduce costs through economies of scale
Which government office is responsible for federal registration of patents
U.S. Patent and Trademark Office
While cell phones with holographic keyboards are currently in the intro stage...
While the industry for cell phones with holographic keyboards will focus on product innovation, the tablet industry will focus on process innovation
Assume the market for a print book publishing has entered maturity stage. Which of the following would most likely exist during this stage?
a few large publishers
Which activity would best support a cost leadership strategy...
blocker logs at KFC
If Zephyr Electronics obtains an 18 percent return on invested capital, which of the following will help determine if it has a competitive advantage over other pharmaceutical companies?
comparing the return to the return on invested capital obtained by other firms in the industry
One key to successfully implementing a blue ocean strategy....
consolidating fragmented industries
Authors and publishers of software...
copyright
Bargain Styles Inc. is an apparel company that caters to the highly price-conscious customers. Through its simple apparel designs, acceptable quality levels, and minimal customer service, the company has been able to sell its merchandise at the lowest price in the industry. Which of the following generic business strategies in Bargain Styles applying?
cost-leadership
A new company named Far Reach Inc. entered the radio retail business. In response, two retailers, Smooth Waves and Clear Signal, lowered the cost of their travel alarm radios and long-distance radios, and spent more money to improve these radios. By doing this, they
decreased industry profit potential
In a focused cost-leadership strategy, a firm
delivers low-cost products and services to a specific, narrow part of the market
Beach Grub is a chain of "fast casual" restaurants that sells its menu at higher prices than its competitors. Yet, the restaurant has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Beach Grub adopted in this scenario?
differentiation
At the time Ellen decided to purchase a tablet computer the product had just become accessible to the mass market. She did not purchase the tablet until after she was convinced that the benefits it would offer her would far exceed its price
early majority
DiscountHaven Inc. is a large supply chain of hypermarkets. It has cost benefits due to its extensive operation. The company's marketing and sales, logistics, administrative, and other such related costs get divided between a large number of product units stocked in its stores. This makes it difficult for smaller retail stores and supermarkets to compete against DiscountHaven's low prices. Thus, DiscountHaven has a competitive advantage due to its
economies of scale
As the inventor of hypertension medication, OneSure Pharmaceuticals
first-mover advantages
Nendry is the owner of a firm that produces sports drinks. Since there are a number of firms in the industry competing on cost, Nendry has decided to pursue a differentiation strategy. In this case, she should
focus on adding unique features to her product that customers will value
Intel's celeron chip and atom chip are initiatives to:
guard the company against disruptive innovation by protecting the low end of the market
Lilypad Toys is a manufacturer of educational toys for children. Six months ago, the company's research and development division came up with an idea for a unique touch screen device that can be used to introduce children to a number of foreign languages. Three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. What should Lilypad's managers prepare for next?
increased competition from industries
The rate of process innovation is highest during...
industry maturity
Which of the following lists the states of the industry life cycle in order...
introduction, growth, shakeout, maturity, decline
Which of the following best explains why a blue ocean strategy is difficult to implement?
it requires the reconciliation of fundamentally different strategic positions---differentiation and low-cost
Heartbeat Industries has recently introduced a new production method that will make the production of their medical devices more cost-effective. Which of the following will most likely be the result of this innovation?
jumps to a steeper learning curve
A new product often has a high price when it's launched because of a
large investment in designing a product while producing small quantities
The government of Filvia has mandated that the standard minimum wage in the country be increased to $8000 per year. Which of the following factors in a firm's general environment does this mandate best indicate?
legal factors
The owners of puffball bakery want to open a second retail outlet. Which of the following scenarios is likely to yield a competitive advantage?
open a shop on an inexpensive piece of land near a new mixed-use residential and business district currently under construction
Jake's Taxi Service is a new entrant to the taxi industry. It has achieved success by staking out a unique position in the industry. How did Jake's Taxi Service mostly likely achieve this position?
providing long-distance cab fares at a lower rate than competitors; servicing the same area as competitors
Natural Nourishment granola bars has been the top-selling granola bars In the market. This is due to the unique texture of its granola. This will be considered a _____ resource in the VRIO framework
rare
Which of the following makes it more difficult to successfully implement a blue ocean strategy....
strategically focused competitors
A blue ocean strategy differs from a low cost strategy in that
the intent of a blue ocean strategy is not to be the absolute lowest cost provider because a blue ocean must also increase perceived value
The internet service provider industry in the country of Megalopolis is an industry characterized by the presence of new network effects, high brand loyalty, high economies of scale, and proprietary technology among incumbent firms. This, in the internet service provider industry, the
threat of new entrants is most likely low
The primary objective of Porter's five forces model is to
understand the profit potential of different industries
Sustainable competitive advantage is most likely to come from...
unique and valuable resource
Which of the following statements is/are not true?
unlike a patent, trademark does not last indefinitely & there are four categories of trademarks