Study Guide for Mid term Quiz Topic 4

Design thinking

A customer-focused approach using interviews, observation, and exercises to create products and services that provide demonstrated evidence of solving customers problems

Brainstorming

A group thinking technique where you ask participants about a situation or a product or service. You ask them to tell you all the things that come to mind when they think of that situation, product, or service. You can ask for specifics, like ways to make something better, or ways to create new versions, or ways to imagine how it would be used at other times or in other situations. In this group discussion, criticism is suspended in order to generate the maximum number of ideas.

What is Design Thinking and why is it important?

Integrates a human centered and collaborative approach to problem solving that is creative, iterative, and practical. Can combine technology (feasibility), business (viability) and human values (usability, desirability) all to come under design innovation. "It's not what you think, but how you think it"

Understand how to use SCAMPER to trigger breakthrough thinking

SCAMPER helps you step outside the usual way you look at opportunities

Know the four steps to create broad, creative solutions

Step 1: What is the problem- Define the problem and its symptoms factually. Make sure you are solving the right problem. Step 2: Analyze the problem. Identify its symptoms and suggest causes. What's missing, and what may hinder resolution?Step 3: List the possible strategies/ solutions. Think about what might be done, in theory, and develop broad ideas. Step 4: Develop action ideas. These are specific steps that could address the problem at hand.

SCAMPER

Substitute, combine, adapt, magnify or modify, put to other uses, eliminate, rearrange. Helps you step outside the usual way you look at opportunities.

What is Brainstorming and how can it be effective for creating ideas in a group?

a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Brainstorming is a group activity where each participant shares their ideas as soon as they come to mind.

Pilot test

a preliminary run of a business, sales effort, program, or Web site with the goal of assessing how well the overall approach works and what problems it might have.

Entrepreneurial alertness

a special set of observational and thinking skills that help entrepreneurs identify good opportunities; the ability to notice things that have been overlooked, without actually launching a formal search for opportunities, and the motivation to look for opportunities.

Idea trigger

a way of brainstorming, where each idea creates many new ideas.

Adapt

adaptation from existing products or services

Imitative strategy

an overall strategic approach in which the entrepreneur does more or less what others are already doing

Put to other uses

challenge yourself to think of all the potential uses for a product or service

Innovation

implementation of a creative idea or opportunity leading to profitable and effective outcomes

Combine

possible combinations that result in something completely different (Books, coffee, and music: Barnes & Noble)

Eliminate

search for opportunities that arise when you get rid of something or stop doing something

Magnify (or modify)

taking an existing product and changing its appearance or adding more features. Example: banks opening more branches. "M" can also cue you to minimize something

Incremental strategy

taking an idea and offering a way to do something better than it is done presently

Feasibility

the extent to which an idea is viable and realistic and the extent to which you are aware of internal and external forces that could affect your business

Screening Ideas

the process of evaluating new product ideas early on in the development process to ensure that they meet business objectives and customer expectations.

Substitute

what might substitute for something else to form an idea

Rearrange (or reverse)

which is a product that by definition is about rearranging things to inspire ideas