Stukent Chapter 6: Twitter Marketing

Income

$ 30k: 23% 30k to 49,999: 18% 50k to 74,999:28 75k+: 30%

Gender

25 percent of women online use Twitter 24 percent of men online use Twitter

PERCENTAGE OF TWITTER USERS BY LOCATION

26 percent of adults in urban areas 24 percent of adults in suburban areas 24 percent of adults in rural areas

PERCENTAGE OF TWITTER USERS BY INCOME

30 percent of adults who make over $75,000 28 percent of adults who make $50,000-$74,999 23 percent of adults who make less than $30,000 18 percent of adults who make $30,000-$49,999

PERCENTAGE OF TWITTER USERS BY AGE

36 percent of those 18-29 23 percent of those 30-49 21 percent of those 50-64 10 percent of those 65+

WHAT IS A TWITTER CHAT?

A Twitter chat is a public conversation around a unique hashtag (or topic)

VERIFY EVERYTHING YOU PLAN TO TWEET

False information, especially from accounts that have decent followings, spread like wildfire. Twitter users love to catch mistakes and then put you on blast. Here is a somewhat funny example of tweeting incorrect information:

FOLLOWERS

In followers campaigns, you promote your Twitter account and pay per follower you gain. Impressions and engagement (other than a follow) are free.

Quick Facts

Monthly active users: 328 million (as of 2017) Employees: 4,100 employees (as of 2017) Valuation Worth: $25 billion (as of 2017)

Location

Nearly 79 percent of Twitter accounts are located outside the U.S. This is why geo-targeting can be a struggle for marketers and social media advertisers within the U.S. Here's the breakdown of Twitter users by where they live: urban: 26% Suburban: 24% rural:24%

PROMOTED ACCOUNTS

Promoted Accounts is an ad type that prompts a user to follow an account which the user is not currently following.

PROMOTED TRENDS (HASHTAGS)

Promoted Trends, in which ads appear at the top of the "Trends for You" section but are clearly labeled as promoted ads.

PROMOTED TWEETS

Promoted Tweets show up as regular tweets in your feed but are clearly labeled as promoted.

Interact with Consumers

Tweet out questions Make at least 30-40 percent of your tweets replies to other people When tweeting links, add a line of your own insight to spark conversation. Tweet directly to your audience. Instead of "Blog Post Title, [insert link]", try "What do you all think of this new post? Blog Post Title, [insert link]"

REACT QUICKLY AND POLITELY

Twitter is different than email. When people reach out to you on Twitter they expect that you'll respond promptly. If a tweet is sent during standard business hours, replying a few hours later is not acceptable.