Telecommunication and marketing

CAN-SPAM Act

regulates commercial e-mail marketing No private right of action meaning individuals cannot Sue Clear return address, valid address, opt out, no deceptive

What federal agency has specific statuatory responsibility for issues such as COPPA and CAN SPAm?

FTC

TCPA (Telephone Consumer Protection Act)

Placed restrictions on unsolicited advertising by Telephone and fax and robocalls and text messages

Telecommunications Act of 1996

Protects CPNI - customer protected network information (collected from telecommunication)

TCR Telemarketing Sales Rule

Rules about how telemarketing calls can be made 1. Only between 8a - 9p 2. Screen and scrub against DNC (do not call list) 3. Display caller ID 4. Identify themself and what selling 5. Disclose all material info and terms 6. Comply with rules for prizes 7. Retain records for 24 hours