test 2

When shopping for detergent, Zachary looks at Tide, Fresh Start Persil and All and chooses the one that is on sale. These four brands make up his ? set.

Consideration

Credit card companies maintain staffs of professionals whose primarily responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following?

Consumer misbehavior

Children often achieve ? by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Consumer socialization

Milton Bradley are producers of many board games. The company has posted online cash rewards for consumer reviews of their games. In doing so, they are striving to utilize ?

Consumer-generated marketing

_____ involves developing and performing marketing activities across national boundaries.

international marketing

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing

What is one of the benefits of industry classification systems like NAICS?

They provide a consistent means of categorizing industries.

____ are online marketplaces where buyers and sellers from around the world can exchange information, goods, services, ideas and payments.

B28 e-commerce sites

Carlos' knowledge of the correct gas mileage is an example of the ______ component of his attitude towards the Toyota, while Alicia's feelings about the children and the commercial being happy in the Toyota van were an example of the _______ component of her attitude.

Cognitive; affective

Your firm manufactures motorcycles for the consumer market. You purchase raw materials to build the motorcycles from a variety of suppliers in the U.S. and abroad. The volume of your raw materials purchases is a function of the customer demand for your firm's motorcycles. Which of the following best describes the type of demand your firm has for these raw materials?

Derived demand

_____ uses the internet, mobile and interactive channels to develop communication and exchanges with customers.

Digital marketing

______ are more consumer-driven than traditional media.

Digital media

Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?

Distribution

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?

Electronic marketing

Which type of business market tends to have the most complex buying procedures?

Government

Carlson's little brother Colby joined the Boy Scouts recently. Carson notices that in addition to wearing the Boy Scouts uniform, Kobe has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in green products. Carson believes that the Boy Scouts are now a reference group for Colby because he _______.

Has taken on many of the values, attitudes, or behaviors of group members.

Cognitive, affective and behavioral are the three major components of ?

attitudes

_______ that can allow almost real-time measurement and evaluation should be embedded at the onset of a social media strategy.

Key performance indicators

The trade alliance that includes Brazil, Argentina, Chile and other countries is known as ?

MERCOSUR

Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?

Most traditional promotions can be enhanced by using digital media.

Eavin Singh makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist office, Eavin notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they like the doctor. While Eavin viewed the dermatologist as competent, Eavin decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Eavin's decision?

Physical surroundings

Swiss-based Nestle has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

Product

Marilyn went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought, "Wouldn't those be nice for the party?", She selected one of the bouquets and placed it in her car. Maryland has most likely engaged in ________ when selecting the food for her party, and ________ when selecting the flowers.

Routinized decision-making; compulsive response behavior

Jenny is the purchasing manager for the local public school system. Recently, the school received a large grant to make technology-related purchases to enable students to have better access to computers and utilize the internet. Jenny is working with the teachers, and they recently developed product specifications that are necessary or required for tablet or laptop computers. What is the next stage in the purchase decision process for Jenny and the teacher?

Search and evaluate possible products and suppliers

________ do not engage in paid internet advertising as much due to smaller budgets.

Small businesses

Which of the following would be considered an institutional buyer?

The United Way

The trade agreement that links Mexico, Canada, and the United States into one economic market is called which one of the following?

USMCA

Stanley works at a large Electronics firm. He needs a new type of software and sends in a purchasing request. The request gets approved. Greg works as a purchasing agent and is in charge of selecting the suppliers and negotiating the terms of purchase. However, before he does so he consults with Marcus, an engineer who works in IT and is highly familiar with the latest software. In this case, Stanley is the _______, Greg is the __________-, and Marcus is the _________.

User; buyer; influencer

Changing people's attitudes toward a firm and its marketing program is ?

a long, expensive and difficult task that may require extensive promotional campaigns.

The primary psychological influences on consumer behavior are

perception, motives, learning, attitudes, personality and lifestyles

The ability to obtain digital information is referred to as ?

accessibility

Taylor is a newly hired manager of digital media and electronic marketing for Telluride. She remembers reading about a new trend in vide marketing using ? to engage and create a community of customers.

amateur filmmakers

One of the fastest-growing areas in mobile technology is the creation of ? that help consumers to access more information about businesses.

applications (apps)

The three major types of reference groups are ?

aspirational, dissociative, and membership.

When influencers fail to disclose a connection to a brand they promote, they may be charged with ?

deceptive advertising

Firestone is a manufacturer and marketer of tires for new passenger cars. In recent years, the company 's business has declined because of the overall decrease in consumer demand for new cars. In this case, the demand for Firestone's tire products is said to be ? since it depends on the demand for new cars.

derived

Brand name, product characteristics, packaging, and labeling are some fo the ? marketing mix variables to standardize for international markets.

easiest

When Dunkin Donuts decided to expand into the international markets of India, Japan and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Dunkin Donuts is currently examining the ? forces in tis environmental analysis.

economic

The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ? a critical part of a successful international marketing strategy.

environmental analysis

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, digital influences, social classes, culture and subcultures, roles and ?

family

The consumer buying decision process involves ? stages. The first stage is ?, and the last stage is ?.

five, problem recognition; post purchase evaluation.

The unification of Europe through the European Union (EU)

permits virtually free trade among the member nations of the EU.

The three most widely recognized types of consumer decision making are

limited problem solving, extended problem solving and routinized response behavior

Most business purchases can be classified as belonging to one of three types:

modified rebuy, new-task, or straight rebuy.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

motives

John Deere would like to better understand factors that would affect its ability to export its product to various countries. Which of the following forces determine how trade barriers affect John Deere's marketing efforts?

political and legal

In business markets, individuals or groups purchase products for one of three purposes. These purposes are ?

resale, direct use in producing other products, and use in general daily operations.

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ___________ to work together on a worldwide basis.

strategic alliance

Spring encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's ?

target market

The group of people within a business who are involved in making business buying decisions is referred to as ?

the buying center