Test 5c (final)

How many types of dependencies or relationships among activities in a project?

4

Why is a target market important to businesses and organizations?

A target market is the group of consumers most likely to purchase an organization's products and services.

Project planner

Ensures that the client understands the project cost and timeline.

The term _____ was first used in 1997 by Kevin Duffy and refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

M-commerce

Allowing managers to direct resources from activities that are not on this critical path and apply them to more critical processes is an advantage of .

PERT

Which statement best describes the difference between social media providers and social media sponsors?

Providers are website platforms; sponsors are organizations that use these platforms to build awareness and communicate.

What is the role of social media information systems (SMIS) in consumer behavior?

SMIS provide user data and analytics tools to consumer behavior researchers.

Cloud-based ERP solutions are usually offered as ___.

SaaS

How has social media changed the way businesses measure consumer behavior?

Social media makes it easier to collect the kind of data that is meaningful to businesses.

The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?

Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.

How does Twitter make current influencers known to its audience?

The Twitter report card introduces influencers to specific networks.

Which is the best explanation of the relationship between social media goals and social media metrics?

There are metrics that correspond to the most common social media goals and that serve as key-performance indicators (KPIs) for them.

Why should organizations determine their value proposition when creating their social media information system (SMIS)?

They can increase their exposure and user engagement on social media by designing an SMIS that enables them to reinforce and build on their identified strengths.

ERP software takes data from computer-_____ design (CAD) files and decodes the design and manufacture specifications into usable information for use throughout the manufacturing process. Need help? Review these concept resources.2 concept resources available.

aided

All components of a social media information system (SMIS) serve one clear purpose for an organization, which is to ______.

amplify marketing strategy through social media

What is the final step in the six-step process of creating an SMIS?

analyze the collected data

Social media is primarily used in which step of the five-step process that marketing research follows?

collecting data for analysis

The project manager body of knowledge (PMBOK) guide recommends using earned value management (EVM) to track what is called the project "triangle" of scope, time, and ___.

costs

A social media information system (SMIS) should primarily be designed and used to connect a company's ______.

customers on social media with its products and services on its website

Systems that allow organizations the ability to measure cash flows, calculate tax liabilities, maintain compliance to legal and accounting regulations, and optimize profitability are _____ management systems.

financial

The Great PNW, an Internet-based lifestyle clothing company based in Spokane, WA spends $50,000 in one month on advertising and marketing. In that same month, they receive 5,000 orders from new customers. The result is a CAC of _____.

$10

One of the first computer-aided design programs ever developed was also among the first to be integrated into ERP systems. This popular program is ___ .

AutoCad

Because they integrate data from various operational areas within the organization through modules, __ systems allow managers to view reports from across the organization.

ERP

Project Portfolio manager

Ensures that the firm only accepts the right projects.

Project manager

Focuses on completing the project correctly.

A horizontal bar chart commonly used by PMs that shows project activities on the Y-axis and time on the X-axis is called a ___.

Gantt chart

The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce __.

customization

The PERT describes the ___ of each project activity in terms of optimistic or best-case scenario (O), pessimistic (P), and expected or most likely (E or M).

duration

All projects have four essential phases; initiation, planning, ___ , and closure.

execution

If a task falls outside of the program manager's immediate control it is referred to as a(n) ___ dependency.

external

If your spouse must approve the paint selection before you can begin painting a room, then the paint project has an ___ dependency on the paint selection*

external

A social media information system (SMIS) directly serves its users by ______.

facilitating content among them

Because projects are comprised of four distinct phases (initiation, planning, execution, and closure) and because each phase has multiple steps that can be conducted in series, (one after the other), or in parallel (at the same time), using a ______ to visualize the overall process can be extremely beneficial in the overall process.

flowchart

Information about geographic locations that is stored in a Geographic Information System (GIS) is referred to as

geoadverstising

While ERP systems offer many competitive advantages to users, particularly those in upper management, a significant disadvantage is their ___.

high costs

Which of these common social media goals focuses on raising the public profile of a business?

increasing brand awareness

The total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as ___. E-commerce technologies help to reduce the costs associated with which of following?

information density

During the ___ the project's scope and a projected timeline for deliverables are described.

initiation phase

As each activity is started or completed, the PERT network chart updates the critical ___.

path

The three parts that combine in an organization's social media information system (SMISs) are ______.

people, data and procedures, and hardware and software

The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

personalization

One reason to create a Gantt chart is that it provides the framework for the development of a ___.

pert network chart

The final step in the ___ phase involves scheduling a meeting with project stakeholders and allowing these key players to review the Gantt chart or project timeline.

planning

In an e-commerce presence map, the _____ incudes the methods used to reach the stakeholders and customers including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations.

platform

By reducing the duration of the most demanding activities on the critical path, the PM can expedite the entire project. This is referred to as ___.

project crashing

Focusing on project scheduling and sequencing to optimize the progress of all of the projects in a firm's portfolio is the role of a ___.

project planner

A project is temporary in it's nature and is undertaken to achieve a goal. To be a goal it must meet the S.M.A.R.T. criteria. The R stands for ___

realistic

Project management software, capable of producing PERT network charts, can provide ___ recommendations if the PM enters the appropriate limiting factors.

resource leveling

Projects have starting points and (hopefully) ending points, and are, therefore, ___ by their very nature.

temporary

Which is the best example of how a company benefits from having a social media information system (SMIS) that gathers and analyzes its social media data?

If the data show that a social media campaign is not attracting the desired attention or level of engagement, the company can change its campaign strategies.

Which is the best explanation of the difference between a company's fundamental value and its total value?

Its fundamental value is what customers and stakeholders value about its product or service, while its total value includes the value added by other aspects of the business.

The selling of products and services to individual consumers is considered a ________ -to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.

business

The PMBOK identifies six processes that project managers can use to assess risks. PMBOK stands for project management body of

knowledge

One disadvantage of ERP systems is that they often have steep _______ curves, making it difficult for users to implement or even comprehend a new system without significant training.

learning

Built on real-time geodata and information provided from wireless mobile devices including smartphones and tablets_____ are widely used in m-commerce.

location based services

Data and information in an ERP can in some ways be equated to a fishing tacklebox in that different information is usually accessed through different ___.

modules

To address these problems, some project management professionals (PMPs) use simulations such as a _____ Carlo simulation.

monte

Maura added a page to her Facebook account, named Dancing Squares, to keep in touch with people who enjoy social dance. Followers also share Instagram posts and occasionally load videos to YouTube. Which social media information system (SMIS) role does this group play?

social media community

A fast food chain wants to use social media platforms to help grow its business. It plans to post links to coupons on its website and encourage people to scan the coupon redemption codes at restaurant cash registers. The best social media information system (SMIS) metrics to track the success of these promotions are ______.

the sales statistics linked to the coupon redemption codes

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.

ubiquity

A major problem with the program evaluation and review technique (PERT), its critical path method (CPM), and the associated earned value management (EVM) methodologies is that they ___ .

underestimate risks

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

web