The 4P's & Earning Interest

Promotion

activities performed to boost the sales of a product or service

Financing

allows customers to purchase a product and then pay the price off in payments, with interest rates applied

Intermediary

an agent or connector between people and things

Annual Percentage Yield (APY)

defined as the interest rate earned over a year taking compound interest into effect

Marketing Mix

defines the key management decisions needed to be successful in marketing

Federal Funds Rate

interest rate charged to banks

Market Interest Rates

interest rates which are charged by the Federal Reserve to banks

Target Market

specific group of customers a company attempts to aim their products at

Risk

the chance of fluctuation in a return; in general, the higher the risk the higher the rate of return

Logistics

the details of an organization and the functions that keep it running appropriately

Mark-up Percentage

the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it

Interdependence

the four components of the marketing mix are all directly related and reliant on one another

Distribution Channel

the path a product takes from the manufacturer to the hands of a consumer

Wholesale

the re-sale of goods by retailers

Inventory

keeping up with incoming and outgoing products; determining how many of which products to order

Power of 72

quick formula for estimating how long it will take for an investor to double their money; computed by dividing 72 by the interest rate