The Marketing Mix & The 4 P's of Marketing

Promotion

includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more

The 4 P's of Marketing

probably the best-known way - of defining the marketing mix, and was first expressed in 1960 by E J McCarthy

Target Market

a particular group of consumers at which a product or service is aimed

Place

what the ideal locations are to convert potential clients into actual clients

Price

will impact profit margins, supply, demand and marketing strategy

Marketing Mix

a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market

Product/Service

can be either a tangible good or an intangible service that fulfills a need or want of consumers