Unit 3: Hotels
forecasting
method of predicting the hotel's occupancy for a period of time in the future
franchised hotel
a franchising company gives legal rights to a hotel
guaranteed reservation
guest gives hotel payment information to hotel to ensure that a room will be held for them
advance deposit reservation
guest pays for their room reservation in advance
concierge
assists guests with booking tickets, finding info about local attractions, & handling VIP guests
average daily rate
average price of all rooms in the hotel
independent hotels
hotels managed by the owner or the owner works closely with the management team
rooms division
department of hotel staff that oversees everything related to the rooms
overbooking
knowingly making more room reservations than rooms that are available
executive housekeeping
person in charge of the housekeeping department
rack rate
published full cost of a room
confirmed reservation
reservation made with enough advance notice for guest to receive information
stayover rooms
rooms in which a guest stays another night
out-of-inventory rooms
rooms that have major problems, such as water damage. may not be sold nor counted in room counts
out-of-order rooms
rooms that have slight problems such as a broken TV or a loud A/C. may be sold at a discounted rate and is counted in room counts
walking
sending an arriving guest away due to overbooking
management contract
used when a hotel owner does not want to operate their hotel
vacation ownership
you purchase the right to use a condo at the same time each year for a period of time
simple room count
the number of unoccupied rooms for sale on a certain day
yield management
adjusting room rates based on time of year or events going on in the area to maximize hotel's profits
chain hotels
2+ hotels operating under the same name
real estate investment trusts
small company offers stock and investors who buy stock have a small share of ownership