VB: Promotion With Traditional Media

True or False: Media planners seek to reach the largest possible percentage of their target audience with no monetary limitations.

false

Which term refers to an avenue through which a business can reach its potential customers?

all of the above

What is the cost of an advertising campaign divided by the number of people reached?

Cost per reach

Which of these steps is considered the most important when researching and promoting an event?

Defining and analyzing your target audience

What term refers to the basic characteristics of a population segment, such as gender, age, and income?

Demographics

True or False: It is relatively inexpensive to target every demographic group with traditional media.

False

Media planners want a ___________, fill in the blank, cost per reach.

Low

Who plots the marketing strategy for an event?

Media planners

The term _____________, fill in the blank, media refers to broadcast TV, cable TV, radio, and newspapers.

Traditional

True or False: Media planners define one or more target segments that are likely to purchase their product.

True