Week 4 - Understand the role of research in design, Explore UX research methods, Identify bias in UX research, Week 4 review, Course review -> NO QUIZ

Explore UX research methods - Video Question: What is a usability study? A research method used to collect in-depth information on people's opinions, thoughts, experiences, and feelings. A technique for evaluating a product by testing it with users. An activity where many people are asked to respond to a questionnaire in order to understand what they think about a product. A critical measure of progress toward an end goal.

A technique for evaluating a product by testing it with users. Explanation: Usability studies are a technique that helps UX designers evaluate a product by testing it with users.

Week 4 review When conducting usability studies, is it a benefit or a drawback that they need to be conducted in a controlled, lab environment? 1 / 1 point Drawback Neither Benefit

Drawback

Week 4 review A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question? 1 / 1 point Foundational Design Post-launch

Foundational

Week 4 review False consensus bias is defined as the assumption that others will think the same way as you do. Identify a method that can help overcome false consensus bias. 1 / 1 point Practice active listening and ask open-ended questions Identify and articulate assumptions before interviews or conversations and survey large groups Reflect on our own behaviors Segment your project into smaller, more manageable phases and outline stopping points

Identify and articulate assumptions before interviews or conversations and survey large groups

Identify bias in UX research - Video Question: What type of bias involves the collection of attitudes and stereotypes associated with people without conscious knowledge? Primacy bias Sunk cost fallacy Implicit bias Recency bias

Implicit bias Explanation: A bias is favoring or having prejudice against something based on limited information. One of the most common forms of implicit bias in UX is when we only interview people within a limited set of identity profiles, such as race, age, gender, socioeconomic status, and ability.

Week 4 review A design team decides to conduct interviews to learn more about users' experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply. 1 / 1 point Designers can only ask about how easy it is to use a product *Interviews require a significant investment of time and money *Interviews collect information from only a small sample of users Designers need to identify a large group of potential respondents

Interviews require a significant investment of time and money Interviews collect information from only a small sample of users

Week 4 review Why is pragmatism an important trait for a UX researcher? 1 / 1 point It helps researchers understand someone else's feelings or thoughts in a situation. It helps UX researchers adapt to working with a range of people, personalities, and work styles. It helps UX researchers stay focused on the goal of the project as well as solve problems practically.

It helps UX researchers stay focused on the goal of the project as well as solve problems practically.

Understand the role of research in design: Why is UX research an important step in the product development lifecycle? 1 / 1 point It helps bridge the gap between what a business thinks the user needs and what the user actually needs. It allows users to see the development of a product from beginning to end. It prioritizes what a business believes users want from their product.

It helps bridge the gap between what a business thinks the user needs and what the user actually needs. Explanation: Bridging the gap between what a business thinks the user needs and what the user actually needs is important. This helps create positive experiences for users.

Understand the role of research in design - Video Question: How does UX research fit into the development of a product? It is a continuous part of the product development life cycle. It should take place at the beginning of the product development life cycle It only take place during the design phase.

It is a continuous part of the product development life cycle. Explanation: UX research takes place before, during, and after the design phase.

Explore UX research methods: Which of the following are benefits of secondary research? 1 / 1 point It provides for in-depth observation of users. It saves time and money, it's immediately accessible, and it's used to back up primary research. It provides information on what users think and why, and allows researchers to ask participants follow-up questions. It provides first-hand user interaction data and in-depth feedback.

It saves time and money, it's immediately accessible, and it's used to back up primary research. Explanation: Secondary research saves time and money, is immediately accessible, and is used to back up primary research. These are just some of the benefits of secondary research.

Explore UX research methods - Video Question What is a drawback to conducting surveys? Expensive Smaller sample size Lack of in-depth feedback Slow data collection

Lack of in-depth feedback Explanation: A drawback of surveys is that they don't allow for in-depth feedback.

Explore UX research methods: Qualitative research gathers data by using which of the following methods? 1 / 1 point Counting Observing Measuring Calculating

Observing Explanation: Qualitative research focuses on observations. This often includes interviews that ask how and why questions.

Week 4 review A design team has finished developing a website that helps home cooks make impressive multi-course meals and the site is now live. After multiple rounds of testing and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ? 1 / 1 point Foundational research Post-launch research Design research

Post-launch research

Week 4 review Consider the following scenario: The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions. What type of research is the team conducting? Select all that apply. 0.75 / 1 point Secondary research *Primary research *Qualitative research *Quantitative research

Primary research Qualitative research (3rd answer) Quantitative research Explanation: You didn't select all the correct answers

Week 4 review: What is the goal of UX research? 1 / 1 point Prioritizing the user Defining the outcome for the design solution Projecting the success of a product Understanding what the business wants

Prioritizing the user

Week 4 review Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation? 1 / 1 point Sunk cost fallacy Primacy bias Recency bias False consensus bias

Recency bias

Explore UX research methods: Which research method is best suited for the following scenario? Team Donut is developing an app that allows users to navigate grocery stores and find in-stock items with ease. The demographic of users who use similar applications on the market will influence how Team Donut approaches the app's interface design. Team Donut would like a large sample size of data. 1 / 1 point Surveys Journals Usability studies Interviews

Surveys Explanation: A survey is an activity where many people are asked the same questions in order to understand what most people think about a product. They allow a team to assess from a larger sample size and gather insight quickly. It's typically less expensive and less time-consuming than a few other methods, including interviews.

Week 4 review Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking. What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply. 1 / 1 point Take detailed notes during interviews Survey large groups of people to supplement the interviews Hire an outside research team to conduct the interviews Record each interview that they conduct

Take detailed notes during interviews Record each interview that they conduct

Understand the role of research in design: What is the goal of post-launch research? 1 / 1 point Understand how users experienced the product Inform the team on how a product should be built Define the problems the team needs to create a design solution for Decide how to build the product

Understand how users experienced the product Explanation: The goal of post-launch research is to understand how users experienced the product and whether it was a good or poor user experience.

Week 4 review Which of the following research methods evaluates a product by testing it on users? 1 / 1 point Interviews Secondary research Surveys Usability studies

Usability studies

Week 4 review Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method? 1 / 1 point Usability study Key performance indicator Surveys Interviews

Usability study

Understand the role of research in design: What question does foundational research answer, as part of user experience research? 1 / 1 point Did we succeed? How should we build it? What should we build? Was it easy to use?

What should we build? Explanation: Foundational research asks: What should we build? The goal of foundational research is to help define the problem you would like to design a solution for.

Identify bias in UX research: completed an IAT activity

took the religious IAT test on the link; https://implicit.harvard.edu/implicit/selectatest.html