Week 5 CB
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The ________ a group is, the more likely members are to engage in social loafing.
Bigger
The degree of reference group influence on purchase decisions varies according to product ________, or how much it stands out and is noticed by others.
Conspicuousness
True status is illustrated by the adoption of product symbolism that is deliberately not fashionable. What is the term used for this action?
Parody display
The degree of reference group influence on purchase decisions varies according to product ________, or how much it stands out and is noticed by others.
Personality
Opinion leaders are valuable sources of information. Which of the following is not a reason for their influence?
They differ from the consumer in terms of values and beliefs
