#11: Retailing and Wholesaling

retailer

a business whose sales come primarily from retailing

full-service wholesalers

provide a complete line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance

franchise organization

a contractual association between a franchisor (a manufacturer, wholesaler, or service organization) and franchisees (independent business people who buy the right to own and operate one or more business units in the franchise system)

retailer cooperative

a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts

shopping center

a group of retail businesses built on a site that is planned, developed, owned and managed as unit

supermarket

a large, low-cost, low-margin, high-volume self-service store that carries a wide variety of grocery and household products

department store

a retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers

convenience store

a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods

superstore

a store that offers a large assortment of routinely purchased food products, nonfood items, and services

voluntary chain

a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

promotion decisions

advertising, personal selling, sales promotion, public relations, and direct marketing are all considered _________

retailing

all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

place decision

choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning is an example of a ________

price decision

deciding on either high markups on lower volume or low markups on higher volume is an example of a ___________

product assortment and services decision

deciding on store atmosphere is an example of a ________

limited-service wholesalers

only offer specific services, like cash and carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mail-order or web wholesalers

service retailer

retailer whose product line is actually a service (hotels, airlines, banks, colleges)

wholesale merchants

sell primarily to retailers and provide a full range of services

industrial distributors

sell to manufacturers rather than to retailers

corporate chain

two or more outlets that are commonly owned and controlled