2. Support your business goals with Google Ads

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

Ways to customize features of the campaign

-Device targeting -locations and language targeting -bidding and budget services -ad extensions

App (Campaign type)

After a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and Youtube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you. With an app campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

These ads drive engagement, app installs, and in-app purchases.They appear across the Google search and display networks, as well as on Google Play and Youtube.

Apps

Specialized Campaign Types

Does your business have specific objectives based on a niche industry or customer base? -Local: local campaigns help you drive important offline metrics-like store visits or in-store sales- by advertising on multiple platforms. Let google ads maximize how your ads appear on Search, Maps, Display, and Youtube to maximize your offline performance. -Hotel: If you're a hotel looking to advertise rates and availability, Hotel campaigns are for you! These campaigns display hotel prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.

Search

Drive action on your site when users are searching for similar products or services.

Display (Campaign Type)

Google Display Ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

Ad extensions

Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

Display

Increase brand awareness when users are browsing content they're interested in online.

Shopping

Promote your products, share details, about your inventory, and boost traffic to your online or physical store.

Device targeting

Reach your customers on any device, including desktops, tablets, and smartphones.

Video

Reach your target audience at scale and bring your business' story to life.

These ads show up next to Google search results and on other Google partner sites, like Youtube, when people search for products or services you offer.

Search

Search (Campaign Type)

Search ads appear next to Google search results and on other Google partner sites. like Youtube, when people look for businesses like yours. With a search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Google Ads Campaign Types (Each type determines where your ads appear and the format in which those ads are displayed)

Search, Display, Video, Shopping, and app

Shopping (Campaign type)

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad. Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local story, and find better-qualified leads.

These ads appear on their own or within other streaming video content on Youtube and across the Google Display Network

Video

Video (Campaign Type)

With Video Ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on Youtube and across Google's network of websites and apps. Only pay when people choose to watch your ad. Video campaigns help you bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Bidding and budget settings

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

Locations and language targeting

Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.