2.7 Visual Communications Designs

Bauhaus (Influence of the Bauhaus on Visual Design)

Walter Gropius, Bauhaus building German school of art and design (early 20th century) Modernist: "form follows function" Sought a universal style that did not favor one culture over another Bayer created an easy-to-read, sans serif typeface named "Universal"

Symbols

communicate information and ideas

Graphic Design

Graphic design is the art of improving visual communication design Information is organized with the audience in mind In graphic design, the communication is intended to be instantaneous, clear, and direct

Icons

Icons: simple symbolic graphic shapes Graphic images have supplanted written languages in many places Recognized and understood across cultures No words need to be printed

Layout Design

Layout design is the art of organizing type, logos, and illustrations in traditional print media Essential if information is to be easily understood One of the main considerations in layout design is spacing

Logos

Logo: a carefully designed piece of type, called a logotype, that is unique and easily identified Used in place of written labels because they provide an immediate message that can be understood in any language

Web Design

Text and image in mass communication has evolved to include interactive designs used on the World Wide Web Allows designers more freedom to add interactivity

Hieroglyphics

The ancient Mesopotamians were the first to employ picture symbols in a consistent language system Ancient Egyptians later created their own version, known as hieroglyphics

Typography

The visual form of printed letters, words, and text is called typography Type first came into existence with Johannes Gutenberg's invention of the printing press in Germany (c. 1450)