2P00 Exam
Hyatt and his Buddy
Went to see Elmira Jackals play wheeling in ECHL and his buddy asked if there were prospects. Hyatt said no, season ticket holder in front of him got upset because the Ottawa Senators goalie played in the ECHL a couple of years ago
Hockey Cards (wax)
league leader cards mom got him and told him what they were then he saved all his money to get some
NFL Football and the rival league
1958: TV and sudden death = "big time" - NFL after one championship that everyone talked about the NFL challenged the MLB for the top US sports league - 59' NFL had 12 teams - 60' American football league formed with 8 - 60-65 war over players and territory: NFL expands to Dallas Minnesota - '66 Leagues agree to signal draft and a championship game (super bowl), but still played in separate schedules - Like the new generation the rival league taking on toehold generation (NFL) - '70: NFL completely absorbs the AFL - NFC (Old NFL team) conference and the AFC conference (new AFL teams)
Intercounty Baseball league
(been around for over 100 years teams in southern Ontario team coming to Welland. Reporter said minor league baseball is coming to Niagara. Its not minot league. Its semi pro, Canadians don't get paid and collegiate players don't lose their eligibility
Limitation and Future research
- - What do Atlanta Columbus, Phoenix and Nashville fans think of their logos? - How do teams pick their logos - If the goal is to be hip and trendy so sell merchandise to kids and teen, what happens in 5-10 years when trends change
Players
- 18 year old can play big league hockey (Gretzky Messier Gartner....) The NHL now drafts at 18 - Europeans can play big league hockey too (Anders Hedberg, Ulf Nilson, Bobby Hull one of the sports all time best forward lines) Today the NFL is filled with Euro stars
MBL and the Rival league
- 1903-1952: Same 16 teams in 10n cities - 1953-1961: 6 teams relocated - 1959 talked begin to from a 3rd Major League: Continental League (CL) - 1961 and 62 MLB expands to LA (Angles, NY (Mets), Washington and Houston ends talk of CL - 1969, Exampation into 4 more cities Seeattle Pilots left after 1 year to Milwaukee sued MLB got them to drop suit by promising team at next expansion phase
NBA and the Rival League
- 1963: NBA had 9 teams - Fred Zolner Fort Wayne Indiana made the name of the pistons - Basketball got stated because they wanted to make the best out of the hockey arenas - 1967: American Basketball Association formed as rival league with try-colured ball and 3 point shot - 1966-70: NBA expands to 17 teams and waged war with the ABA - You need to have deep pockets to start a rival league, you have to expect to start off slow and loos some (money but have faith the brand will take off in the future - Erving (tilted B baller in the ABA bug hair funky socks - 1976 NBA absorbs the 4 strongest teams in the ABA then the league dies - Spurs, Nets, Denver, Indiana started in the ABA - 4 strongest teams - Every year the NBA has to pay the Lousisiana owner because he alsed for a portion of their national Tv deal forever in exchange for being bought out
Curt Flood
- 1969 Curt Flood was traded form St Louis to Philly, refused to go says he is not someone property to commodity - With the MLBPa backing, Flood sues MLB court saying the reserve clause was illegal - Goes all the way tot he Supreme Court, who rules against him - Floods fight got players/fans/media thinking about what rights pro athletes should have - Although unsuccessful he was a huge consciousness raiser - 12 year ago he and sweet Rebeca found out they were having triplets - Jokingly said he would name the boys Curt Flood and Marvin Mille Hyatt - 1970 Miller negotiated the right for player grievances to be decide by arbitration instead by the commishner - Miller asked if the players wanted anything in the collective agreement one guy asked if the team could fix the shower heads
WHA franchises very unstable: Teams moved expansion franchises created teams fold
- 1972 12 charter franchises - 1979: 6 Teams survive the season - In total 32 different teams - Hyatt does not like Baltimore blades logo - NHL unstable in 70s Oakland moved to Cleveland then merges with Minnesota; KC goes Denver and then NJ - 1979: NHL and WHA agree "merger" by letting strongest 4 WHA teams into NHL - (Does this sounds similar) - *) season (Whalers, Oilers, Nordiques, Jets) WHA dies - 8 ABA teams joined the NBA
Gary Davidson
- ABA and WHA founder formed WFL - Formed WFL to player summer/fall of 1974
WHA
- ABA founder Gary Davidson decided to take on the NHL: World Hockey Association to being in 1972 - NHL tried to stop the WHA trying to have a team on Long Island so they found someone who wanted to own a team - In an attempt to kill the WHA before it starts, NHL expands to Atlanta and Long Island (NY) for the '72 season - Doesn't work the WHAs 12 teams start on schedule - WHA lacked credibility and knew they needed a superstar - Future Hall of Famer Body Hull jus the NHL for Winnipeg and a million dollar contract half paid by the Jets, the other half by the other league teams (All benefit from the publicity and star attraction
Why do these switches of minor league teams happen (Farm Teams Perspective)
- Be provided better quality players
The United States Football League (USFL)
- Began as a spring league in 1983 - Tried to project "big time" image immediately: Donald Trump, NFL markets, Heisman winners, huge salaries, ABC TV - In the state there were 3 big networks ABC NCB CBS - options on Cable TNN UPN (XFL) - Never caught on in big, cities Tv raising poor, salaries too high, they got desperate - Rob a friend of Hyatts high school was a big Michigan Panthers fan, Hyatt had plans with him to go watch a USFL game at the silver dome the next season in 2896 but he league fooled Hyatt never watched and event in Pontiac Silversome (Even had a chance to watch Wrestlemani 3 when Andre the Giant took on Hulk Hogan and WWF/WWE become really big) - Sued NFL antitrust grounds; won their case awarded $1 folded before '86 season TRUST, when business in same industry get together and collude to create monopoly - In the sates rule was made to eliminate anti trust law
Markets
- Big American "non-traditional" cities have fans big league hockey (Denver, Phoenix) as do medium sized cities in traditional hockey markets (Edm, Win QU)
What can we learn
- Branding from the get go - Sport managers shouldn't make promises they can't keep, you can't guarantee WWF "extreme without a script - For the last 17 year, lesson ended here - The XFL is coming back - McMahon announced in Jan 2018 he plans to resect the XFL for 2020 playing late winter through spring - Its not part of the WWE but his own independently financed Alpha Entertainment - Is no longer shareholder money - He will run the XFL as a single entity
Players League
- Brotherhood found investors to form a cooperative venture (player shared in both the management responsibilities and the league profits - PL was born for the 1890 season created by the union - 2/3 were NL players and 30 AA players jumped to the PL - * team PL went up against the NL placing teams in 7 of the 8 NL cities and even scheduling games at the same time - All three leagues drew poorly as fans turned off by name calling and legal/politcal fighting - PL in such bad shape after 1st year, it approached the NL about a merger - The NL called the Brotherhoods unconditional surrender, they got it - The NL sone crushed the American Association and had a monopoly on major league ball until the American League ford run 1901
Vince learned lessons taught by other failed leagues
- Controls salaries and get on network TV - XFL soon patterned with NBC (who had just lost its NFL programming tv exposure - XFL was a single entity league: no maverick owner to drive up prices - Single entity (has complete control, pick the cities and the roster no other owners)
WHA Innovations
- Draft: NHL age 20; WHA at 18 - No reserve clause in player contracts making free agency possible - Gave them the "right" to raid players since they did not recognize the NHL Contracts making free agency possible - NFL (Every contract you signed made you ineligible to sign with any other them - Equipment: Red and Blue pucks - Players: Europeans and their style of hockey (WHA gave players a chance - Racial barriers in sports particularly in Football and Basketball lessoned considerably quickly as a result of rival leagues - Corporate Sponsorships: All teams helped pay for Hull - Not technically a single entity (all teams had separate owners)
Surging Franchise values (all $US) NY-Penn (SS A)
- Early 80s expansion fee $15,000 - 1989 "Expansion fee: $150,000 - 1994 St. Cathrines Stompers selling price = $ 684, 000 - 1980s: Toronto Maple Leafs minor affiliate used to be St. Cathrines Saints - 2009 estimated at: $ 2 million + 2016 estimated at 6 million + - US teams willing to build stadiums and buy teams away from Canadians
But The NHL
- Edm, Celerbated 30 years of oilers hockey in 2009 ignoring their seven WHA seasons - Edm was established in 1972 he says not 1979 (ignoring their ABA history) - Only very recently have we seen the WHA legacy embraced 2015: Olies alternive jersey is orange just like the WHA - 2016: Time Hortons Heritage classic: both oilers and hosts jets wear jerseys "pay homepage" to their WHA days - Finally: the NHL is now making money on the WHA throw back gear Jets new uni?
Sponsorship
- Ex. Buffalo put a corporate sponsor on the chicken wing taco, have the appropriate sponsor - Pittsburg pirogies (good sponsorship fit) pirogies company was the sponsor - Ex. Eyes mascots raise for an eye company
What seems to be the New XFLs selling points
- Family Friendly - Speed-up the game - Safer (less concussions, fewer penalties) - Good citizenship (players can't be felons) - No politics (all stand for the anthem) - Fans suggesting rule changes
World Football League
- Formed 1974 to play in the summer/fall - No network TV deal; salary war with the NFL - Yellow ball goal posts at back of the end zone (legacy of then WFL) - WFL gave the NFL idea to move goal posts back - WFL survived 1974 season but fooled 2/3 of the way through the 1975 season - No fans
Brotherhood of Ball players
- Formed in 1885 in an attempt to improve relations between management and players - NL bosses announced players salaries wouldd be fixed at one of 5 different levels for the 1889 season (top level was $2,500/year) - Brotherhood tried to negotiate with the NL but had real bargaining power - John Montgomery Ward decided players should form their own league to rid themselves of the NL oppression
What alternative to retirement exists
- Keep Playing - At least 5 pro sport have/has/once had are supposed to have leagues fornolder players lets examine
Hockey
- Former NHL star Pavel Bure announced the creation of the World Legends Hockey League from 2015-16 for players 45+ - The 6 teams were "based" in six different Euro, Countries; each team was team was stocked with former international for that country - To be eligible players must have been on national team fir an IIHF tournament - It ended up being more of a tournament of just a few games Russia won, Leagued returned for another - Likely didn't play last year
NHL breakaway program
- Funded by the NFL and the PA all you need is one game and you can use their services - BP exists as part of a partnership between the NHL and the NHL PA and the NHL Alumni Association - Adimsitered by the NHLAA through the Ted ROgers School of Mgt (Ryerson U) - Developed to assist both current and former NHL players in the transition to life after professional athletics - They're dedicated to the development of the customized designed to meet the career tradition business and educational needs of all former and active NHL athletes
Enter the WWF's Vince McMahon
- He grew the WWF into pro wrestling/sports entertainment powerhouse - Went public in '99 and raised $250 million - Soon after, announced formation of new football league to start spring 2001 as alternative to NFL (Which he said had gotten sport and boring)
Teams can have stadium giveaways honouring the player when he enter the hall of fame
- Houston Astros did it for an entire weekend for Craig Bigigo when he got indicted to HOF (fully outfitted with a logo approved by Houston o Friday: bobblehead presented by Coca-Cola o Saturday: replica jersey presented by Coca-Cola o Sunday: replica HOF plaque presented by Coca-Cola (and kids get to run the bases) All for first 10000 fans
Feb 01' start got peoples attention
- Huge $ resources of WWF and NBC - Huge TV exposure - Unparalleled sports/entertainment marketing skills - Proven WWF success with coveted male 12-24 demo graphic - 1988 Hyatt turned 19 and went into the bar at 12:01 am and ordered a Molson Canadian since he had been targeted as teen to order that beer. This is why male demographic is so vital because belief is that once a mail in their formative years chooses a brand they demonstrate loyalty for life - No owners ego - The CFL was horrified
But what about other pro hockey retires wanting support What is you played un the WHA but never made the NHL
- Hyatt could find no group who provide support
IHL
- IHL operated more like an independent league - NHL teams paid IHL teams a development fee each IHL players signed - WHA refused to pay but signed lots of IHL players anyway - TheIHL snuggled to survive
Potential benefits of owning the minor and major leagues teams
- If nearby less need to keep extra players on the NHL roster that count against the salary cap they can just call up AHL players in emergency - Develop players and future executives under their own roof - Marketing synergies (Ticket plans that includes games with both team) - Ex. Barbie dole for the Marley promotion got if you buy plan for the Marleys you get two leaf tickets - Test new ideas (Buffalo front office thinks up new promotional idea? Try in out in Rochester first - Ex. If you owned your affiliate you could do a starters night - Ex. brining dogs for dog night - Minors do the dirty work majors adopt what works
Baseball
- In 1989 an etrepreneur saw senior golfs success and said "why not baseball" - Started the eight team senior professional Baseball Association to play in the winter 89-90 - Players had to be (35+) (32+ for catcher - Teams based in MLB teams empty spring training stadiums in Florida - 72 games, cable TV deal baseball card deal $500,000 salary cap per team tickets around $5 - All roster sports for former MLB players... except for 3 who may have no experience - Curt Flood was the commissioner - They attracted four future HoF'ers (two players; two managers) and many former all-stars - Many players saw this as a way to get back to MLB and a few eventually did - Too bad avg. attendance per game was at 911.... The elegy folded 1/2 way through its second season
Pro athletes organized labour is not a new concept
- In the 1880s the only pro sport league un the USA was baseball - Two majors leagues: National founded 1876) and American Association - Players bound to their teams through - Reserve clause said by signing this years contract you are reserved by the team for the following year as well - Thus there was no free-agency, even when your contract had expired
How can a league keep out a rival
- Invent a new sport, patent and form a league, sounds ridiculous - Ex. the arena league was founded after it was invented and the league wooed owners by promising no new rivals for 20 years due to patent protection (AFL)
Major League Baseball Players Association (MLB PA)
- MLB players tried ti unionize in 1990, 1912 and 1946 all unsuccessful - In 1966 they successfully unionized as the MLBPA and hired United Steelworkers American economist Marvin Miller as Executive Director - 1968 his negotiations led to the first collective bargaining agreement in the NA big league sports - It raised minima salaries,
Manufacturing and selling
- Manufactures need a license to produce merchandise - In the big leagues all license revenue (based on wholesalers cost) from team logo use is pooled by the league and all teams get an equal share - Wholesaler buys bulk from a manufacturer, the retail store buys from the wholesaler because the manufactures can't do small orders
Minor league vs. semi pro
- Minor league players are pros whose athletic career is their primary occupation - Semi pro players get paid but enough enough to quit their day jobs
The XFL
- NFL rivals since the 1970 merger
Jim Catfish Hunter-Furutre HoF'er
- Negotiated his Oaklands A's contract to include payments into an investment annuity - Catfish asked that his contract that some of his payments be withheld till later so he could withdraw money when he was older - A's Owner Charlie Finely failed to make the payments; Miller learned of this - Miler fileld a greinvence that wen tot arbitration - Arbitrator declared th contract void and that Hunter was free to sign with any team - Yankees signed to 5 years dealt when from $100,00 to 3.5 million
2014: MLS's LA Galaxy and Landon Donovan
- Not just an event with the team the league capitalized it as well: - Worked with MLS's broadcasters to produce video tributes aimed during national TV broadcasts of any MLS game - MLS produced a 60sec video tribute teams could show on the scoreboard when Galaxy cam to town - Got some economies of scale - League in a better position to take care of this stuff - MLS' corp sponsors made Donvan-themed tv commercials and or onsite promotions - MLS created Twitter hashtags so fans could get involved
Messersmith and McNally
- Pitchers Andy Messersmith and Dave McNally reported to 1975 spring without sig singing contracts - Each played out the season without reaching an agreement with their teams - With no contract the MLBPA claimed the reserve clause for 1976 didn't go into effect meaning they were free agents - Commissioner said no Grievance went to arbitration, arbitrator said yes the were FA, killing the reverse clause as it had been used for almost 100 years - CBA resulted in todays rules for free agency (Only after 6 years) Why did union except this - Law of supply and demand - Players would make more money in the end - If every player was a free agent every year each team could easily sign the players they want - By restricting eligibility year there'd be only a few stars at each position resulting in bidding war and huge salaries - But he didn't just affect baseball (or just even sports) or even sports, h revolutionized what talent was in all industries - Ex. The first supermodel contract was negotiated immediately after model Lauren Hutton read about Hunter's deal in the newspaper. Her $60/hr became $25,000 - Talent now realized it was scarce; our society changed
What is you played only in the Minors
- Pro Hockey Players association (set 1967 and based in Niagara Fall Ontario is the union representing AHL and ECHL players - They provide support for current playing members even if they played in defunct leagues (ex. IHL, WHL, the pro one not current Jr. A one) - Without the resources of the NHL and the NHL Pa, most assistance is merely getting guys into programs open to the public
But once the cheering stops retirement can be tough on ex athletes
- Pro athletes experience higher and lower lows "while at work than average fold due to the nature of elite sport - But possibly the lowest low is the day their career ends
Dizzy Bat Race
- Quad City River Bandits (Midwest league), dizzy bat race, college guy went flying into the stands - Legal liability for stands
But even if a retired athlete is happy in retirement does he have any money left?
- SI recently reported the majority of NFL and NBA players are broke soon after retirement, why? 1) The Lure of the tangible: Bonds, metal funds, hedge funds, new inventions or investments 2) Misplaced trust: You trust email and friends but they often don't know anything about investments 3) Family Matters: Divorce and child support are expensive 4) Great expectations: Everyone expects you to live the superstar lifestyle which equates to conspicuous consumption
Why not an independent all Canadian League
- So thought the founders of the 8-team independent Canadian Baseball League (CBL) in 2003 - Like the CFL, all expenses were in Can $ Things did not go well It was a single entity league owned and operated by basically 2 guys out of Vancouver - League signed (and assigned) all players, negotiated league wide sponsorship and marketed the league from Van - Single entity can stock teams in a more marketable way - To keep costs down only a skeletal front office in each city - With no local ownership the two guys originally had no local point people to help start the CBL (They wanted a team in MTL, but had no facility, so the team played only road games - The Niagara Stars based in Welland not St. Cathriens - Sweet Rebeca and him got a house in Welland, wanted to see the Niagara Stars told his wife about them - Parking lot was packed - Got the cheap tickets ($7 instead of the $10 with no back to the seat wife was not happy) - Then they moved to the more expensive seats much the chagrin of a kid - With so few local front office staffers, few local sales people to find local sponsorship, get local radio deal, sell group ticket packages, design local PR/CR campaigns to help market the teams - Talked about getting bus loads of kids to come to games - Baseball league made a deal with V Rail for transportation CFL made a deal with WestJet - Only 2 of 8 teams drew more than 1,000 fans/gm so the league folded bled red ink - Foolded midseason -
1982-92 Golden Era for Golden Horseshoe Minor League Ball (NYPL)
- St Catharines (1986-99) - Hamilton (1988-92) affiliated with Pittsburgh Pirates- where Tim Wakefield learned to - Welland (1989-94) affiliated with Pittsburgh Pirates- Where Tim Wakefield learned to throw a knuckleball after he sucked at third base to start the season - All teams moved to the US - St. Catharines franchise became the Brooklyn Cyclones who now play in a $39 million (US) 7,500 seat stadium - Charlie's Ball park (photos cite)
Could the NHL face a new rival league again
- Star forward Ilya Kovalchuk jumped forth NHL's Devils to Russia's KHL 2013 - Whats keeping other players (Russians from doing the same)
The United Shore Baseball League
- Started play in 2016 a new model for an indy minor league startup? Three innovations 1) Build one stadium and have all 3 teams play there a) Eliminated travel expenses b) Guaranteed weekend games all season long 2) Have a corporate sponsor in the leagues name (United shore is a mortgage company) 3) Single entity that owner teams facility tin quality control could be new model for start ups
WWF was a marketing juggernaut
- Stole teen market from traditional sports (males 12-24) - Fall '99 fating for Raw is War outdrew Monday Night Football by (47%) - Good target market - They promised citing smash-mouth football (no fair catches) innovative tv coverage (Helmeted and padded on-field cameraman, sexy cheerleaders and a red and black ball - XFL invented camera wires on the field (And the madden view camera) - Went up to UPN and TNN -
What beings done about these issues in the big leagues
- Talked about player in 1886 for 14mill in his career became homeless talked about what the union was doing player went from Detroit to Edmonton
of course fans want to buy commemorative merchandise
- Team wears special logo patch sleeves/hats toward season end - Another chance to sell another style of jersey to fans
And a few years later
- Teams can sell-out their building the night they have the ceremony to retire the players numbers - Hyatt usually gets here 7 minutes early waking up up at 5:45 every day but over reading week he woke up 10 minutes later then the day before so he was super tired to wake up the Monday class after reading week, so didn't get his kids ready for school, pack a lunch and only arrived 2 minutes early, he was off his game as he jumped the gun saying teams have hall of fame night when the slide was about Jersey retirements
Tennis
- The ATP started the champions tour (for men) in 1997 - To play you have to have success on the ATP tour, and be retires from the regular tour - Not too successful - He herd about ti by accident - Golf and tennis are one thing (individual athlete) but can senior sports work for tema games
The New NFL Initiative
- The NFL (Working with retires players picked the WWE-IMG ro form a new agency The football great alliance - FGA is to negotiate licensing deal so comanies can use retires players images for advertising or promotional purposes - The retired players will receive royalties on these deals
WhA innovations
- The NHL used to only draft 20 year olds as a gentlemen statement to keep junior hockey in quality - Eventually WHA team drafted an 18 year old - Draft: NHL at age 20, WHA at 18 - Had 3 drafted classes become eligible in one year
1) Professional Baseball Agreement (PBA)
- The agreement between MLB and MiLB - It details how the majors work together, sets minimum standards for the minors (ex. Pittsfield : poor lighting and too small clubhouse) stablished territorial rights - Pittsfield would not make a new stadium - Guy had a light meter measured the brightness of the light he inspects the stadium - Waterloo fans were excited lights were so bright, you can lose the right to have a team if conditions are not met - Territorial rights: Teams can't relocate into another market UNLESS they are a high classification - These territorial rights don't apply to independent league teams who are free to encroach in any MLB or MilB city - Minnesota Twins used to play in the Metronome so in the summer after Harsh winter fans want sunshine so when Saints played outdoors they sold out, eventually Twins built target field
Entity
- The entity trademarks their logo so it can't be reproduced without permissions
Can this be done even better
- The league can take the initiative not just the team
Baseball writer Lenard Koppett (1981)
- There was a workstopage for the first time in the 4 big leagues that affected the regular season, as MLB players waked out because owners were trying for some compensation rule for losing free agents, like in the NHL: where Scott Stevens was signed and Brendan Shanhan was given compensation
Marketing Violence
- Too many teams, too few pros. lead to both leagues resorting to selling fighting not skill - 1974 Summit series: Canada had revisionist, history. There was not speech that inspired the comical. Rather Bobby Clark, under guidance from the head coach went out and two hand slashed the best soviet player and broke his ankle and we came back
Minor League baseball's fluctuating popularity
- Very, very good attendance in 1st half of the 20th century, then judge drop in 50,60,70s why? - Before the war few MLB teams had farm systems most minor league teams were independent) - Be the late 50s most were affiliated, fans angry when star players were promoted up the ladder by the MLB parent - Before the war no TV want watch baseball? head to local park, By 50s no one wanted to watch Palookas play in Pancakeville. if they could watch the mic at home - Since the mid 80s minor league affiliates went from attendance of 15miil to 42 mill in 2017 why? - Escalating cost to attend MLB games great MiLB seat for $10 - Very intimate setting (Everyone close to the action and accessible players (lots of kids can get autographs
The WHA and the Minor Leagues
- WHA put Franchises in two AHL cities; one AHL team moved (Cleveland to Jacksonville 1/2) way through 72-73 season one simply folded (Cincinnati) - Pro hockey Choas in the 1970s - AHL (American Hockey League)
What about other MLB team
- When the Yanks cam to town, they had their own "day" for Jeter-giving him gifts in pre-game ceremonies - A chance for their fans to celebrate a respected athlete, appeals to Yankees fans living nearby
Alliance of American Football
- Will play in late winter/spring 2019, starting the week after Super Bowl - AAF sounds a lot like the new XFL - Single entity - Rules changes to speed up the game - Family friendly pricing - AAF (teams placed in warm environments, high college states, 6 of 8 teams don't have NFL teams - Johnny to the AAF? - XFL still launch if the AAF is successful
Why do these switches of minor league teams happen (either)
- Work with a more stable/more professional run-organizations - But what if big league team wants the ultimate in stability and control Ultimately stability control example: - Also Texas Ranger believe Carolina League is best development league out of California Sate League and Florida Sate league so they bought a CL team
Big time player retiring good example of a team marketing that 2014: NY Yankees and Derek Jeter
- Yankees pick late season game (Not last season game for Jeter Night, honour him with pre-game ceremony and give fans a commemorative coin - Guaranteed sell-out while building memories/strengthening with fans - Fans want to see his last game too so that is a sell out as well
Crazy promotions create carnival atmosphere
- Zooperstar - Worked in Indiana sold her tickets 6, told women her promotional tick you go to Zooperstarts, she that it was stupid - Buffalo Bisons: Wings, Blue Cheese Clery Race (All mascots, race in the fifth inning, CELERY NEVER WINS - 2013 was the first year Buffalo was affiliated with the Jays
Golf
- in 1980 the pGA created a Senior PGA tour for players over 50 - Fans watched legends like Snead, nicklaus and Palmer and the tour thrived - In 2002 it was renamed the Champions Tour and continues to be successfully today
2) Player Development Contract (PDC)
-The agreement between the parent MLB club and each minor league afflicted farm team - Major and Minor teams owner and operated differently/independently - Who pays for what all in the PDC - The parent club agrees to sign players assign them to a team provide the coaches and trainer pay them all and provide some equipment - The farm team agrees to hire the front office staff and market the team - PDC's (always 2 or 4 year terms always expire after even numbers years at which time we see lots of switches (ex. 2008: Jays end 30 year affiliation with AAA Syracuse signs with Las Vegas Syracuse signs Washington) - If you have an expansion you must have a minor team
The Toronto Blue Jays Farm System
1) AAA top farm team (Buffalo Bisons P) 2) AA (New Hamshire fisher cats) 3) A advanced (Dunedin Blue Jays) 4) A (Lansing Lugnuts) 5) Short season A (Vancouver Canadians 6) Rookie (Blueflield Blue Jays (Took his kids to see their first ever sports game their) Kids found vendor cool and in seat served) (Peanuts, ice cream and sandwiches) Rookie: Gulf Coast Legaue Blue Jays Rookie: Dominican Summer League blue jays
Minor League 2 Types
1) Affiliated: Player assigned to teams by parent MLB team who controls them (International League, Midwest L) 2) Independent: Operate outside MLB control scout sign and pay their own players (ex. Northern L, Can-Am L)
Koppet said modern players/fans/media might see this as:
1) An avoidable rebellion was provoked by profitable owners being even greedier 2) The reverse clause is so awful it will always unite players 3) Sensible scheduling might allow all to survive 4) If uneducated players from 1890 can create a league why can't they do it
BP strive includes
1) Counselling 2) Career exploration and transition 3) Educational Services 4) One-on-one business and Life Coaching 5) Mentorship 6) Workshops/Webinars 7) Legal services 8) Help for wives and families
Issues with logos
1) Design/fahsion styles change - Your logo/uni once ole trendy but no longer - When do you change your logo/brand Ex. Houston AstroDome 2) History/nostalgia are greta but what if the name/logo becomes offensive over time (ex. Cle Indains) 3) Your log so closely associates with another external identity that it alienates potential fans (Ex. the Winnipeg Jets)
Why is retirement potentially more traumatic for pro athletes that it
1) Much earlier age 2) Usually need to find a new career 3) Retirement often against their will 4) Often their life long identity is tied to sport now that part of you dies 5) Team/agent does everything for you; now? No structure - Ex. Players not realizing and knowing hot find ad check their bags most athlete have their badges carried for them - When he started at brock you had to retire at 65, government said that was discrimination, now teachers a very old
Review 3 things that make a good logo
1) Natural (Representative (looks real), and organic (Natural shapes regular curves) 2) Harmony (Symmetry and balance) 3) Elaborate (Complex, active, depth)
3 Important aspects of a good logo
1) Natural (representative and organic) 2) Harmony (symmetry, balance) 3) Elaborate (complex, active and has depth)
Legacy of the WHA
1) Players 2) Markets 3) Other Leagues embrace their "rival league"
Significant Baseball agreements
1) Professional baseball agreement (PBA) 2) Player Development Contract (PDC)
Steps Ex.
1) The manufacturer sells a shirt for $5 to the wholesaler (a percentage a the sale goes back tot he MLB via royalties (Small percentage maybe 5% 2) Wholesaler sells the shirt tot eh retailer for $10 3) Retailer sells the shirt for $25 (those royalties are then pooled and split among all the teams) - Percentage fee of that they sell to the wholesaler (store had to buy it from a manufacture)
Points Owners tried to prove
1) The reverse clause is essential 2) Unions have no place in sports 3) Players can't stick together like business men, only owners can 4) Owning a ball club is risky and only sometimes profitable
Other Leagues embrace their rival league legacy
2009- the NFL celebrated the (50th season for their AFL teams (Bills, Raiders, Patriots ..) - Sold throw back gear Since 2008 Kansas City Cheifs hour team founder (LaMar Hunt and AFL history with uniform patch) - The NFL embraces it so much "modern" NHL now means in the "super bowl" era - 2012 NBA teams in former ABA markets wore ABA throwback jerseys to celebrate ABA's 45th anniversary, sold hear
San Joes Sharks
A good example of a team logo - After much research and testing the NHLs San Jose sharks developed a cool name, logo long before hitting the ice - Sports management comes down to good research (how you goanna make a name for your team) - Immediate #1 best seller, helped create a strong brand regardless of on ice success - Money from logo everyone in the league benefited from the logo and name - A cool logo can attract a young, impressionable sport fan who had yet to pick a favourite team - Ex. Ducks created a brand fro theme selves through name and logo
Brid Lands Park
A road trip brought shirt, passport, going to the region and having everyone in the region coming to u - You have to the earn the bird land pass reinforces the regional fan base - Got stamp from the women - He got a T-shirt (only T-Shirt that has been given away)
1930s St. Louis
AAA (Sold) AA (Sold) A(Sold) B (Buys the player for more)(Up to each team when they want a player wait till he wins a championship then sell him C (100miles away has to buy a D league team member D (Local team signs him cheap)
NHL and WHA at war - Players: About 100 under contract with NHL teams jump to new league in '72
About 100 players under contract with NHL teams Jump to the new league in '72 - Back in march, Hyatt needed a haircut, and sweet Rebecca cuts his hair for him, she dint have time to cut his hair, so to prove a point he went all the way to Labour Day Weekend with his flow, eventually reaching his shoulders before she quit, he he was debating keeping it until the WHA lesson - Salaries soar: NHL avg. salary skyrockets as the WHA raids their rosters - Territory: In 1974 NHL expands to KC and Wash, WHA to Indy and Phoenix (From 6 Major pro, teams in 1967. to 32 by 1974 - Darryl Sittlers 10 point games actually wasn't that goos: Because hockey went from 12 pro goalies to 64 pro goalies, so they were bad , Boston called up someone from the minors for that game against the Leafs, it would be th eonle game he ever played
Minor Hockey
Amateur kids playing in organized leagues - Prof Chris Chard coaching minor hockey - Worked in Machitusis minor league baseball (shiny game very Canadian word), his boss was a good hockey player, so he mentioned the word and bass was clueless
Logos
Are a means of representing a brands name image and creating a culture around a non-living legally created entity
Birdland Passport
Baltimore Orioles have a program set up where if you go to all the affiliates and get your passport (with Oriole bird on front holding two bats instead of arrows and olives) stamped 5 our of 6 ballparks, then you get a free t-shirt and all ballparks gets you a change to win a trip to spring training
The Decline of Minor League Baseball In Canada
Between 1992 and 2007, 10 MLB farm teams moved to the USA Why: 1) Weak Canadian Dollar - The MLB parent club pays/players and coached and some expenses but farm teams pay travel bills for road trips into the USA and thats in $US 2) American Cities were willing to build expensive new stadiums to get/keep teams - Canadian cities were less willing 3) Geography - As other Canadian teams relocated ones left behind (ex. Edm) are now geographic outliers, league pressured the team to move - You used to be able to do a loop of Canadian teams but it was hard to travel up ti Canada for a few games 4) Declining fortunes of Canadas 2 Major League teams - Jays win the 92,93 series, expos #1. in '94 before the strike, then they both started losing so less national media coverage, declining interest in baseball overall, less local media coverage of minor league teams, vicious spiral towards indifference
Logos
Create potential referents of identity history, nostalgia and the culture of the team - Logos are the easiest way to communicate that you are highly identified fan displaying your teams logo shows membership in your tribe - Teams can use logos to associate with other things people identify with locally Ex. Vancouver Canucks (a whale) Ex. Regionally Milwaukee Brewer map of Wisconsin) Ex. Nationally Blue Jays red ample leaf shamping the teams culture - Current logos can acknowledge history (Minnesota Wild Edm Oilers alternate logo) and the use of logos can accentuate nostalgia (Mil. Brewers) -sportslogog.net - Milwaukee, so close to Chicago (1.5 hour drive) that cubs fans invade Miller Park - Brewers fans like glove/ball logo from 1982 because that was when they last and the only time they won the world series - Minnesota Wild logo has as North Star in their logo to invoke history paying homepage to the original North Starts team - The 5 Rivites in the Edmonton Oleirs alternate logo with gears signify the 5 Stanley cups wins, and an Oliers fan told Hyatt that the 10 cogs represent the 10 captains - Texas lone star state
Genesee Brewhouse
Downtown in Rochester right by the river and waterfall, Hyatt's fav place in the world, he discovered it when he went to see minor baseball - Rochester Americans (academic advisor said he played for the real team but actually just played minor league - Some nomen clatter applies to the Baseball
The Variables
Each of the vibes is curvilinear going to extremes any three can negatively impact logo effectiveness - Curvilinear relationships - You want to hit the top of the curve "the sweet spot" of the three ex. studying to much or too little
How to do ti right Ex.
Ex. 2014 announcement about retirement maybe mid season 2016 Retire his number 2019 Hakl of fame
Big money
For teams to make the big bucks on hot selling merchandise they must open teams stores and pocket the retail margin
Why do these switches of minor league teams happen (Parent Teams Persective)
From MLB parent teams perspective: - Have affiliates located locally (less, travel, reinforce regional fan base) Better facilities - Ex. When Expos and Jays started they wanted their minor league teams to all be in Canada, Expos has AAA in Winnipeg, AA in Quebec City, Jays had a rookie team in Medicine Hat (Alberta), short season A in St. Cathrines (Jays/Stompers reference to wine making and stomping grapes St Catherine's team used to play where Brock Badgers play Carlos Delgado played minor league ball there
He loves the sports business journal
Gets out readings from it
But the bubble burst.... they started playing -
Huge attendee and TV painting the first week but views saw mediocre football (Skill much below the NFL) - Fan interest dropped way off in week #2 - Desperate XFL promised cameras in cheerleaders dressing rooms but views didn't see what they'd hoped - As the season progressed, XFL looked more and more gimmicky - TV ratings/attendance kept dropping, by season end, both NBC and WWF had lost millions - Three weeks after the chaplainship game they pulled the plug - XFL promised WWF-like entertainment but unlike wrestling you can't script the product if you played real football - MCMahon tried to stir up controversy with the players but unlike wrestlers few would bite, they saw themselves as athletes not entertainers - It was not 'extreme enough for the WWF and was not football enough for the NFL fans - It applied to few
Minor leagues?
Hyatt says the AAF and the XFL are minor leagues
When comparing players/teams through history why not acknowledge rival leagues
In 2013 NBA star Lebron James said his heats win streak was tougher that the 1971-72 Lakers win streak because so many star players were in the ABA then
Ex.
Joe Murphy former 1st overall pick and stonily Cup Champion with the Oliers in 1990 made $14 million over his career, he is now homeless and panhandling in Kenora and apparently refused help from the union because he has some mental health issues from concussions (pretends to be blind in order to get more money from begging)
Branch Rickey
Left the Cardinals went to the Chargers signed Jacky Robinson - Also was the first to think about the farm system - AAA wants $100,000 from Branch Ricky and they would not sell the player - Rickey decide he could buy a tea and sign guys for nothing and expanding the levels into more teams - 1940s he left St. Louis Cardinals, and went to Brooklyn Dodgers and signed Jackie Robinson. Before that, he was famous for coming up with the concept of a farm system. - Before affiliations, minor league players used to climb the ladder by having the minor league teams in higher leagues buy the player from his current club. MLB teams were having trouble because they had to pay for prospects from minor league teams for premiums.
MiLB
Minor League Baseball (MiLB) is the organization that governs all the leagues with he MLB affiliations formerly (NAPB) - There must be an agreement between major and minor league baseball (per Waterloo reading)
Why is the logos definition not good
Not a good definition because athlete are living, non-living doesn't fir in the world of sports Does not like the word non-living (not true) -Ex. Kobe Bryant and Lebron have their have their own logo (Registered trade mark that represents them as a living person)
2) Independent minor league team
Operate outside of MLB control scout sign and pay their own players (ex. Northern L., Can Am L) - Profit through winning/player salaries is the primary goal - Indy ball is a great place for drafted players to play while holding out for a bigger signing bonus (Jered Weaver, Stephen Drew) or washes up big leagues attempting comebacks - Went to see Ottawa Champions (they not champs)N in the Can-AM league they didn't assign him seating, it was general admission. Not a great way to build your brand
CSL FSL CL
Own your farm teams Some NHL Examples: - MLSE owns leafs and AHL Marlies -Terry Pegula owns Sabers AHL Rochester Americans - Hasso Plattner owns sna Jose sharks (NHL) and Barrcauda (AHL)
1) Affiliated Minor League
Player is assigned to teams by parent MLB team who controls them (Ex. International League, Midwest L Team collectively becomes MLB fair team - When Hyatt took Nino from Ince Dogs to see the Bisons, he saw Vladdy hit a 450ft HR onto the freeway and he swore, dad in front of him with 5 year old kid not impressed -Later in the game when throwing out t-shorts Hyatt caught it and there was no team logo on the front so he didn't want Sunovo t-shirt so he gave to to the kid. Dad thought he felt bad for post mouth (he did), then Hyatt went and key car (kidding...prolly not) - Developing future big leaguers is the primary goal
Minor League Hockey
Professional adults playing in leagues with less than NHL quality ,
Green Monstah
T-Shirt Green Monster Boston (not a trade mark logo, using the logo without permissions - Fenway park Boston redsocks) - Vender selling T shirts selling green monstered, because they weren't giant green wall at the stadium, that isn't a register trademark so he is not violating any rules
Memphis
Talked about Haper Wayler fans who lost their fans and team and the effect on them was (the loved the log)
Basketball
The BIG 3 league - 2017 inaugural season 3 on 3 (Half-court) summer league for 8 teams stocked with former NBA stars - 10 week season 4 games each Saturday in a new city - From their website it looks like it was fairly successful
The Montreal Canadians
The Hidden H The Optical Illusion That makes an ordinary NHL Logo look extraordinary
NHL
The NHL had six teams form WWII to 1967 - Doubled in size from 67-68 season with new teams in Oakland, LA, Pitts, Philly. St Louis and Minnesota - 1970. added Buffalo and Vancouver
The evolution of the prudential logo
The Whalers Logo: - Tail used to create an H in the negative white space in the centr
Logo Variables
The independent variables causing good logos A-B (logo depends on a logo) One is dependent on each other)
NFL Minor League
Traditionally has had not formal minot league (But the CFL has served that purpose for several decades (AAF) may emerge into that role NFL Europe was a formal minor league from 1991-2007, it no longer exists could not generate revenue
NBA minor league
Traditionally no formal minor league, Since 2001 they have had the D league now the G league since Gatorades recent title sponsorship
Affiliated League Designations
Typically young teens star ar Rookie level proceed up to short season A,A,AA and AAA before making the bigs with a parent team
Atlanta Thrashers
Worst logo: - Atlantas NHL team got their name because owner Ted Turner blunted out "Thrashers" when asked about a reporter - Did you know that a thrasher is a bird - Could not really tell what it says - Team is gone because of the poor logo and brand
