3300
In the United States, about ________ of Internet traffic now occurs over IPv6.
25%
Online bill payment now accounts for ________ of all bill payments.
50%
The stock market is an example of a(n):
double auction.
In the address http://www.company.com/clients.html, which of the following is the top-level domain?
.com
How long does it take for 300,000 X-rays to be transmitted on a 100-gbps network?
1 minute
Online bill payments are believed to cost ________ to process compared to ________ for paper bills.
20 to 30 cents, $3 to $7
Facebook does not sell display ads.
False
Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
Google Analytics
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
All of the following are methods of securing channels of communication except:
FTP.
Which of the following is the leading display ad site on mobile devices?
All of the following marketing tools on Facebook require payment except:
Facebook Offers.
Facebook's share price fell dramatically after its IPO because investors feared that:
Facebook would be unable to increase advertising revenues enough
Auction prices are always lower than prices in fixed priced markets.
False
Copyright protection protects against others copying the underlying ideas in a work.
False
Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.
False
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
In a Dutch Internet auction, the highest price wins.
False
It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.
False
Most adult social network participants do not have any expectation of personal privacy when using a social network.
False
Price is more important than convenience as a factor in online purchase decisions.
False
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.
False
Text message generates the majority of mobile marketing spending.
False
The Internet has shown similar growth patterns as other electronic technologies of the past.
False
The average user spends more time on Google+ than on Facebook.
False
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
False
Universal standards make price discovery more costly, slower, and less accurate.
False
Which of the following earns the most location-based marketing revenue?
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
Which of the following statements about Graph Search is not true?
It relies on Google to supplement its search results.
The layer of Internet architecture that ties the applications to the communications network and includes security and authentication services is called the:
Middleware Services layer
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
Notice/Awareness
________ is an industry-standard database query and manipulation language.
SQL
Which of the following uses a subscription revenue model for books?
Scribd
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
All of the following are situations in which markets fail to produce socially desirable outcomes except:
network effects.
Impressions are a measure of the:
number of times an ad is served.
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase.
Which of the following is not a risk or cost of Internet auctions?
price transparency
Portals primarily generate revenue in all of the following ways except:
sales of goods.
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following are Amazon's primary value propositions?
selection and convenience
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
All of the following are traditional online marketing tools except:
social marketing.
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
social technology
Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as
spyware.
A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.
strategy of cost competition
Registering the domain name goggle.com with the intent to divert Web traffic from people misspelling google.com is an example of:
typosquatting.
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
up to ten years imprisonment for a first offense.
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
utilization
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming
By 2017, mobile commerce revenues are expected to be approximately:
$109 billion.
The leading web server software is:
Apache
Which of the following countries has been found to have engaged in cyberespionage against Google?
China
Which of the following is a core Fair Information Practices (FIP) principle?
Choice/Consent
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Each client added to the network increases the network's overall capacity and transmission speeds
Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
False
Which of the following statements is not true?
Overall transaction costs have dropped dramatically.
All of the following are Pinterest marketing tools except:
Promoted Accounts.
Django is based on which of the following?
Python
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
Require firms to have consumers affirmatively opt-in before PII is collected.
Which of the following statements about e-commerce, in the United States in 2017, is not true?
Social e-commerce generates more revenue than mobile e-commerce.
Which of the following is the core communications protocol for the Internet?
TCP/IP
________ pricing adjusts prices based on the location of the consumer.
Trigger
About 25% of all search engine requests originate from mobile devices.
True
E-commerce technologies provide a unique, many-to-many model of mass communication.
True
Evidence suggests that real-time customer chat increases sales.
True
Firms that fail to produce returns greater than alternative investments typically go out of business.
True
Google defends its Library Project on the grounds of fair use.
True
Pinterest's visitors are predominantly women.
True
Which of the following statements is not true?
Women are more active purchasers on smartphones than men.
BlackPlanet is an example of a(an) ________ social network.
affinity-based
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
Which of the following is not a primary activity in a firm value chain?
finance/accounting
Facebook is an example of a(n):
general community/social network.
MSN is an example of a:
general purpose portal.
Which of the following are features of both Pinterest and Twitter?
hashtags
Which dimension(s) of security is spoofing a threat to?
integrity and authenticity
The incremental cost of building the next unit of a good is called the:
marginal cost
Which of the following is not one of the typical portal revenue sources?
referral fees
What is the primary revenue model for an e-distributor?
sales
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
All of the following are factors in contributing to the increase in cybercrime except:
the Internet's similarity to telephone networks.
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
the Slippery Slope
All of the following statements about social networks are true except:
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
How does Google Analytics track user behavior at a participating Web site?
beacons
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the Web.
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?
highway pricing
In general, the key to becoming a successful content provider is to:
own the content being provided.
Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
personalization
Which of the following are specialized computers that transmit message parcels along available Internet communication paths and on to their destinations?
routers
Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
search engines
Which of the following is an example of an on-demand service company?
Airbnb
Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?
BGP
Which of the following do Facebook users spend the most time on?
News Feed
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):
angel investor.
Which of the following technologies allows you to send e-mail without a trace?
anonymous remailers
Which of the following is not one of the three defining characteristics of a portal?
auctions
Most of the world's spam is delivered via which of the following?
botnets
A market that has many sellers and one or few buyers is likely to be:
buyer-biased.
Which of the following is the market leader in C2C auctions?
eBay
All of the following are data elements that are often gathered by e-commerce sites except:
family member identities.
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
A(n) ________ allows users to easily add and edit content on a web page.
wiki
A Trojan horse appears to be benign, but then does something other than expected.
True
Most of today's well-known portals began as search engines.
True
It is estimated that by 2021, the size of the B2B market will reach:
$7.6 trillion.
In 2012, the total worth of goods sold on eBay was approximately:
$75 billion.
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
In 2017, almost ________ of Americans only used a mobile device to access the Internet.
15%
On a typical day, approximately ________ % of adult users in the United States logs on to the Internet.
80
A company's strong linkages with its customers increase switching costs.
True
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
True
The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives.
True
The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.
True
The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
Transaction logs are built into Web server software.
True
Ubiquity lowers the cognitive energy required to transact in a marketspace.
True
Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue?
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
copyright law.
Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
cyberpiracy.
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting.
Which of the following basic system functionalities is used to display goods on a website?
digital catalog
Which of the following can be considered synonymous with the term e-commerce?
digital commerce
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
disruptors.
Which of the following is not an example of a PUP?
drive-by download
Amazon Business is an example of which of the following business models?
e-distributor
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following is the first step in the social marketing process?
fan acquisition
Disputes over federal trademarks involve establishing:
infringement.
Critics have pointed out that the Chrome browser's Suggest button, which suggests queries based on search terms entered by the user, is in fact, a type of:
key logger.
Which of the following refers to delays in messages caused by the uneven flow of information packets through the network?
latency
Which of the following is not a variation of the e-tailer business model?
market creator
Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?
mobile first design
Which of the following statements about the use of tablets is not true?
The number of smartphone users is still growing faster than the number of tablet users.
Which of the following statements about the mobile platform is not true?
The size of the mobile app audience greatly exceeds that of the mobile web audience.
