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direct and indirect competition

competitive environment

influenced by the activity size, profitability, price of competitors products

competitive environment

who else occupies your intended marketspace?

competitive environment

subscription revenue model

content or service at subscription fee

distributes information content over the web

content provider

community provider

creates an online environment where people with similar interest can transact, share interests, photos, and videos, with like minded people; receive interest-related information

e-procurement

creates and sells access to digital electronic markets

affiliate revenue model

a company steers consumers to a business, which they get a kick back from (MyPoints, Travelocity)

e-distributer

a company that supplies products and services directly to individual businesses

business model

a set of planned activities designed to result in profit

portal

offers users powerful search tools as well as an integrated package of content and services all in one place

describes how a company will organize that work that needs to be accomplished

organizational development

typically divided up into functional department like shipping, marketing, customer support, production, finance

organizational development

what types of organizational structures within the firm are necessary to carry out the business plan?

organizational development

examples of service provider

photosharing, video sharing, and user generate content; google maps, esurance

also known as a private trading exchange (PTX)

private industrial networks

designed to coordinate the flow of commination between firms engaged in business together

private industrial networks

transaction fee revenue model

receives a fee for enabling or executing a transaction (eBay, Etsy)

market opportunity

refers to the company's intended marketspace and the overall potential financial opportunities available to the firm in the marketspace

industry structure

refers to the nature of the players in an industry an their relative bargaining power

competitive environment

refers to the others companies selling similar products and operating in the same marketspace

complementary resources

resources and assets not directly involved in the production of the product but required for success, such as marketing, management, financial assets and reputation

first mover advantage

results from being the first person in the market

how will you earn money?

revenue model

examples of transaction broker

scottrade, wells fargo, sharebuilder, bank of american, e-trade

transactional broker

site that process transaction for consumers that are normally handled in person, by phone, or by mail

marketspace

the area of actual or potential commercial value in which a company intends to operate

It is estimated that revenues for all types of B2B e-commerce in the United States will total around $6.3 trillion in 2015, compared to

about $531 billion for all types of B2C e-commerce

examples of private industrial networks

ace hardware, walmart, Chrysler

competitive advantage

achieved by a firm when it can produce a superior product and bring the product to market at a lower price than most or all of its competitors

common revenue models

advertising, subscription, freemium, transaction fee, sales, affiliate

e-commerce business plan

aims to use and leverage that unique characteristics of the internet, web and mobile platform

examples of market creator

airbnb, über, eBay, amazon

e-distributor example

amazon supply

exchange

an independent digital electronic marketplace where suppliers and commercials purchasers can conduct transactions

examples of portals

aol, msn, ahoo, gmail

there are four variations of e-tailers

brick-and-clicks, virtual merchants, catalog merchant, and manufacturer direct

market creator

builds a digital environment where builders where buyers and sellers can meet, display products, search for products, and establish a price for products

personalization

common value proposition

reduction of product search cost

common value proposition

transaction/product delivery ease

common value proposition

firms also compete based on scope

competitive advantage

what special advantages does your firm bring to the marketspace?

competitive advantage

value proposition

defines how a company product or service fulfills the needs of customers

revenue model

describes how the firm will earn revenue, generate profits, and produce a superior return on invested capital

a higher level way to categorize e-commerce business models is using B2C and B2B categorization

difficulties with e-commerce models

although e-commerce enablers provide the infrastructure necessary for e-commerce sites to exist, grow, and prosper

difficulties with e-commerce models

companies typically combine e-commerce business model

difficulties with e-commerce models

mobile e-commerce is not a distinct business model, and is often confused as such

difficulties with e-commerce models

private industrial networks

digital network designed to coordinate the flow of communications among first engaged in business together

business plan

document that describes a firms business model

business to business models

e-distributor, e-procurement, exchanges, industry consortium, and private industrial networks

single firm online version of retail and wholesale store; supply maintenance, repair, operation goods, indirect inputs

e-distributors

single firm creating digital markets were sellers and buyers transact for indirect inputs

e-procurement

online versions of retail store, where customers can shop at any hour of the day or night without leaving their home or office

e-tailer

major business-to-consumer business model

e-tailer, community provider, content provider, portal, transaction broker, market creator, and service provider

brick-and-clicks are

e-tailers

consumers that are time starved are great prospects for

e-tailers

management team

employees of the company responsible for making the business model work

typically vertically integrated companies

exchanges

where hundreds of suppliers meet a smaller number of very large commercial purchasers

exchanges

the internet offers firms many opportunities to increase their operational efficiency and differentiate their products

firm value chain

a competitive market advantage for a firm that results from being the first into a marketplace with a serviceable product or service

first-mover advantage

amazon

first-mover advantage

advertising revenue model

forum for advertisements and receives money

freemium revenue model

gives some away for free and charges for up grades (LinkedIn)

industry consortia/consortium

industry owned vertical digital marketplaces that serve specific industries

firm value chain

is a set of activities a firm engages into create final products from raw inputs or goods

value chain

is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services

competitive advantage scope

local, national, or international markets

sales revenue model

makes money for the exchange of a product or service

what kinds of experiences and background are important for the company's leaders to have?

management team

typically divided into smaller niches of revenue sources

market opportunity

what marketspace do you intend to serve, and what is it size?

market opportunity

how do you plan to promote your products and services to attract your target audience?

market strategy

the plan you put together that details exactly how you intend to enter a new market and attract new customers

market strategy

by reducing the cost of information, e-commerce offers each of the key players in an industry value chain new opportunities to

maximize their positions by lowering cost and/or raising prices

business-to-business is divided up by

net marketplace and private industrial networks

value web

networked business ecosystem that coordinates the value chains of several firms

perfect market

no competitive advantages or asymmetries bc all firms have equal access to resources

service provider

offers online, good for time starve people

companies are market creators that have developed online platforms that allows people to sell services, such as

transportation or spare tools that relies o the cloud and web and phones to conduct transactions

a combination of revenue models are often used by businesses

true

becoming profitable and survive in e-tailing market is very hard without a prominent brand

true

business strategy and plan are not the same but can sometimes be very similar they should align

true

e-commerce has changed industry structure

true

e-commerce has the potential to change the relative strength of competitive forces, such as bargaining power of suppliers, and barriers to entry into the industry

true

its difficult to determine if e-commerce technologies have had an overall positive or negative impact on firm profitability

true

new forms of distribution created by a new market entrant can completely change the competitive forces

true

online business seek to reach individual consumers

true

the total cost of entering a new market into the e-tailing market is low

true

personalization and customization of product offerings, reduction of product search costs, reduction of price discovery costs, and facilitation of transactions by managing product delivery

value proposition

why should your customers buy from you?

value proposition

leverage

when a company uses its competitive advantage in surrounding markets

unfair competitive advantage

when one firm develops an advantage based on the fact that other firms cannot purchase the resource

asymmetry

when one firm in the market has more resources than competitor: financial backing, knowledge, information or power

to determine value proposition ask

why do customers choose this company over the competitors


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