3/6 Quizizz

T/F: Labor Unions are organizations of workers in a specific field

True

T/F: The 4 P's are Product, Promotion, Price, and Place

True

There are a lot of other restaurants near the location you want. You know you have a unique concept. Should you locate there? Yes or No

Yes

The most advantageous spots on the block include which ones a) At an intersection or corner b) Mid-way down the block, where there are no other businesses or attraction c) Where there is parking

a) At an intersection or corner

Marketing links producers to a) Customers b) Retailers c) Distributors d) Athletes

a) Customers

What 2 groups are the primary focus in market research a) Customers b) Employers c) Competitors d) Marketing managers

a) Customers c) Competitors

Without marketing, producers and customers would be a) Disconnected from each other b) In close communication with each other c) Highly dependent on advertising agencies d) Exposed to many new and improved products

a) Disconnected from each other

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas? a) Help pay for construction expenses b) Honor a former student-athlete c) Create publicity for the new facility d) Encourage fans to attend sports events

a) Help pay for construction expenses

Check all that apply! What are the 4 P's of Marketing a) Product b) Place c) Price d) Promotion

a) Product b) Place c) Price d) Promotion

What is recruitment? a) The way a business finds new staff b) Those who have an interest in the business c) It is another term for vacancy d) Customer service best practice is carried out using this method.

a) The way a business finds new staff

While interviewing for a position as a Social Media Strategist, the interviewer asks you what the most important reason for a business to use social media is. Which would be the best answer? a) To build a relationship with its customers b) To display content about your products c) To distribute coupons to potential customers d) To identify potential customers and contact them

a) To build a relationship with its customers

The last step in the marketing process is to a) Make decisions about product development b) Monitor & adjust your product to meet the ever-changing demands of your customers c) Come up with a strategy to deliver on the customer's needs d) Analyze your restaurant's current situation & identify unfilled needs

b) Monitor & adjust your product to meet the ever-changing demands of your customers

All of the following are employees except one. Which one? a) Manager b) Partner c) Supervisor d) Janitor

b) Partner

Informs, persuades, or reminds customers about a business and/or its products Advertising, Publicity, Sales promotion (A Marketing Function) a) Selling b) Promoting/Promotion c) Pricing d) Channel Management

b) Promoting/Promotion

A fixed annual income divided and paid weekly, biweekly, and monthly is called...? a) Wage b) Salary & Wage c) Hourly Wage d) Compensation

b) Salary & Wage

Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation? a) Soccer is so popular b) Sports are universally appealing c) Foreign countries are usually wealthy d) They already make so much money in the U.S. market

b) Sports are universally appealing

A desire for something that may or may not be required a) Need b) Want c) Good d) Service

b) Want

What is it called when a settlement by a third party which is drawn up and legally binding for both sides? a) Strike b) Mediation c) Arbitration d) Collective Bargaining

c) Arbitration

In the marketing concept, whose point of view matters most? a) Planner's b) Marketer's c) Buyer's d) Seller's

c) Buyer's

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18-34 years old. How is the business segmenting the market? a) By geographics b) By psychographics c) By demographics d) By behavior

c) By demographics

Which of the following is distribution focused on when thought of as a function of marketing? a) Filling a quota of stores with products b) Using persuasion to sell as many products as possible c) Getting products to the best place for customers to locate and obtain them d) Making people understand how useful a product is

c) Getting products to the best place for customers to locate and obtain them

Tangible objects that can be manufactured or produced for resale a) Features b) Benefits c) Goods d) Services

c) Goods

A fixed price per 60 minutes multiplied by time worked to be paid weekly, biweekly, and monthly is called...? a) Wage b) Salary & Wage c) Hourly Wage d) Compensation

c) Hourly Wage

Which of the following is NOT a skill that a business would look for when recruiting? a) Teamwork b) Leadership c) Plagiarism d) Qualifications

c) Plagiarism

The sales procedure in which the salesperson shows the customer the benefits of the product's features; includes the sales dialogue and product demonstration a) Buying stage b) Presentation stage c) Sales presentation d) Sales show

c) Sales presentation

The purpose of communicating with customers is to a) Gather participants for a survey b) Befriend customers c) Determine prices d) Attract customers' interest

d) Attract customers' interest

Food Lion MVP program that gives customers special coupons based on what they purchase and how often they purchase them. This is an example of what type of segmentation? a) Geographic b) Psychographic c) Demographic d) Behavioral

d) Behavioral

What is not part of the definition of Collective Bargaining? a) The mutual obligation of the employer and the representative of the employees to meet at reasonable times and confer in good faith with respect to wages, hours, and terms and conditions of employment b) The negotiation of an agreement, or any question arising thereunder c) The execution of a written contract incorporating any agreement reached if requested by either party, but such obligation does not compel either party to agree to a proposal or require the making of a concession d) Dealing with employees concerning grievances, labor disputes, wages, rates of pay, hours of employment, or conditions of work

d) Dealing with employees concerning grievances, labor disputes, wages, rates of pay, hours of employment, or conditions of work

Which segmentation is being described: Markets divided by where the customer lives. a) Demographic b) Behavioral c) Psychographic d) Geographic

d) Geographic

This is the specific corner of the market you want your restaurant to cater to a) Target b) Share c) Section d) Niche

d) Niche

Which of the following best describes the science aspect of social media marketing a) There is no science to social media marketing b) Drawing attractive images for the art c) Writing catchy text d) Observing, testing, and re-testing multiple ads to multiple audiences

d) Observing, testing, and re-testing multiple ads to multiple audiences

Who is the owner / shareholder of a business? a) Those employed to work in a business b) Supervises the employees and sets tasks to be done c) Represents the business and recruits staff d) Owns the business or part of it

d) Owns the business or part of it

Which of the following is not one of the 4 P's of Marketing? a) Product b) Promotion c) Pricing d) Projection

d) Projection

T/F: Once you lease a location, your rent will always remain the same

false