7.01 Review Questions POBF

A travel agency usually offers vacation packages starting at $399. The manager has determined that its operating expenses have increased; therefore, it will increase its markup by 45%. What will the new starting price for a vacation packages?

$578.55

Which of the following is an example of a durable good

CD player

Which of the following would probably result if a business reduced its marketing costs

Decreased consumer awareness of goods and services

DMS has opened many warehouses throughout the city. This has especially increased convenience for its business customers. This is an example of which marketing function?

Distribution

Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. This is an example of which marketing function?

Distribution

Lowes Home Improvement provides credit lines to other businesses in order to meet its organizational goals. This is an example of which marketing function?

Financing

According to the marketing concept, which option demonstrates customer orientation?

Finding out what a buyer wants

Which is an example of personalized promotion?

Jade met with a couple to discuss the benefits of detoxification

Dunkin' Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing function?

Marketing-information management

New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function?

Marketing-information management

Which is an example of direct channel of distribution?

Mary takes care of all the marketing functions for her cupcake company.

Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?

Product management

Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?

Promotion

Tammy designs sales brochures that include the value, features, and benefits of hand-crafted furniture. This is an example of which marketing function?

Promotion