Advantages of Social Media Marketing
marketplace insight
social media allows businesses to gather information about customer tendencies and trends in a certain market
customer experiences
social media allows businesses to interact directly with customers in real time, which enhances their relationship with customers
time savings
social media allows businesses to respond to customers and share content to a large group of people quickly and efficiently
marketing costs
social media allows businesses to spend less on marketing than for traditional advertising
lead generation
social media can attract new potential customers who have expressed interest in a product or company
product sales
social media can help increase the quantity of products that are sold by a company
thought leadership
social media helps companies establish their credibility as experts in a field and provide customers with information about current trends in the industry
website traffic
social media helps to increase the number of visitors to a website
brand awareness
social media increases the number of consumers who are familiar with the qualities or image of a particular brand