AGEC327 exam 3

When the seller allows only certain outlets to carry its products, this strategy is called ________ distribution.

exclusive

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

exclusive dealing

An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." This is an example of ______________ message execution style.

fantasy

In intermodal transportation, ____________ describes the use of both water and trucks for transportation.

fishyback

A marketer making decisions about the headline, copy, illustration, and colors for a print ad is determining the message ________.

format

At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a ________ retailer.

full-service

For which of the following products would the exclusive distribution strategy most likely be used?

luxury cars

A ________ channel is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

megaretailers

A(n) ________ is a set of symbols that the sender transmits.

message

________ appeals are directed to an audience's sense of what is "right" and "proper"

moral

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?

optional product pricing

An ad for Athleta active wear shows a woman in a complex yoga pose and states: "If your body is your temple, build it one piece at a time." This ad uses the ________ execution style.

Lifestyle

Which of the following is true of vertical marketing systems?

Producers, wholesalers, and retailers act as a unified system.

________ logistics involves moving products from the factory to resellers and ultimately to customers.

outbound

Communication through a telephone call is considered a part of a(n) ________ communication channel.

personal

The objective of ___________ advertising is to change customer perceptions of product value

persuasive

In intermodal transportation, ___________ describes the use of both rail and trucks for transportation

piggyback

Many retailers are now experimenting with limited-time shops that allow them to promote their brands to seasonal shoppers and create buzz in busy areas. Which of the following terms best represents such shops?

pop up stores

Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________.

positioning

Which of the following product mix pricing strategies involves setting prices across an entire product range based on cost differences between the products, customer evaluations of different features, and competitors' prices?

product line pricing

Low-interest financing and longer warranties are both examples of ________ pricing.

promotional

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ ____________ activities used by retailers to promote themselves.

public relations

Business-to-consumer companies are more likely to emphasize a ________ promotion strategy.

pull

Tremont is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Tremont paint is an example of how a company uses ________

pull strategy

John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?

push strategy

A message showing a product's quality, economy, value, or performance is an example of a(n) ________ appeal.

rational

An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________.

remind

The discount offered by Glamor Gifts to customers who bought Valentine-themed merchandise the week following Valentine's Day is an example of a ________.

seasonal discount

________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.

self-service

________ retailers in the United States are growing faster than product retailers.

service

A ________ _________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

shopping center

The term supply chain is considered limited because it ________.

suggests that planning begins with raw materials and factory capacity

__________ is the most frequently visited type of retail store.

supermarket

Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________ ________.

testimonial evidence

In ___________ distribution strategy, a company give only a limited number of dealers the right to distribute its products in their territories

exclusive

The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it.

advertainment

Persuasive advertising becomes ________ advertising when a company directly or indirectly compares its brand with one or more other brands.

attack

Among the buyer-readiness stages, the first stage is ________.

awareness

A(n) ________ brings buyers and sellers together and assists in negotiations.

broker

Home Depot and PetSmart are examples of ________ ___________.

category killers

When Verizon Wireless began offering the iPhone, it used its "Can you hear me now?" slogan to attack AT&T's rumored spotty service. This example best illustrates ________ advertising.

comparative

A ________ store is a small store, located near a residential area that is open long hours seven days a week and carries a limited line of high-turnover goods.

convenience

In a communication process, a receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

decoding

Which promotional tool is the most immediate, customized, and interactive?

direct marketing

Amazon began delivering groceries from Whole Foods directly to customers through mail instead of selling through brick-and-mortar stores owned by Whole foods. This is an example of ________.

disintermediation

______________________ occurs when radically new types of channel intermediaries displace traditional ones.

disintermediation

In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of ________ appeals.

distinctive

The decision to use an NBA star player to communicate the desirability of Nike basketball shoes represents the ________ process of the communication model.

encoding

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

horizontal

_______ is the first element that a reader most likely notices in a print ad

illustration

P&G developed Tide Pods, the company had to inform people the qualities of pods over other detergents for removing stains from clothes. ____________ advertising campaign was most likely used by P&G for Tide Pods.

informative

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

intensive

A(n) ________ argument is most likely to be effective when the audience is highly educated or likely to hear opposing claims.

two-sided

A ________ _________ ____________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

value delivery network