Answers: Google Ads Search

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks? "Free shipping on CuStOm Ts" "Design Your Own T-shirt" "Custom Tees, Click Here" "We sell custom t-shirts!"

"Design Your Own T-shirt" Explanations: In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Read more here: https://support.google.com/adwordspolicy/answer/6021546

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? About 50% About 10% Nearly everyone who's ready to buy About 20%

About 50% Explanations: According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search on their smartphones. Well, it's Google data, no reason to argue, but really hard to believe..My personal data would be far below 1%. 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of consumers have used location information in ads. They say it's important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone. Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Which option can you use to capture potential business later in the day, even on a limited budget? Bid capping Bid allocation Ad automation Ad delivery

Ad delivery Explanations: Your ad delivery method can determine how long your budget lasts. If your budget is limited, choose a "standard" or "accelerated" ad delivery method to determine the pace you want your ads to show throughout the day. This article outlines the two types of ad delivery methods and when you may want to use them. Your campaign's ad delivery method determines how quickly your ads are shown and how long your budget lasts during a given day. Your ad delivery method is relevant if your campaign is limited by budget since it allows you to decide how quickly you want your budget to be spent. If your campaign isn't limited by budget, the ad delivery method won't be useful since your budget is high enough to enable your ads to serve throughout the entire day. Read more here: https://support.google.com/adwords/answer/2404248?hl=en

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad's final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal? Keywords Ad extensions Headlines A landing page

Ad extensions

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it's improving her campaign performance? Enable and disable target CPA bidding every other day to observe differences Install a new conversion tracking code Monitor overall changes in clicks received Compare average CPA and conversion rate before and after using target CPA bidding

Compare average CPA and conversion rate before and after using target CPA bidding Explation: Google AdWords let"s you monitor and analyze data in multiple ways. One of the most simple ways is to monitor your results before and after change you made. Note: you should have enough historical data to do that. Read more: https://support.google.com/adwords/answer/6336021

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends? Managed placements Custom ad scheduling Keyword Planner Automatic bidding

Custom ad scheduling For campaigns with "All features" enabled, you can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show. Set bid adjustments to increase or decrease your bids for specific days and times. By default, your AdWords campaigns are set to "Show ads all days and hours." This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show. https://support.google.com/google-ads/answer/6336021 You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you're there to handle customer inquiries. This article explains how ad scheduling works. You can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show. Set bid adjustments to increase or decrease your bids for specific days and times. By default, your AdWords campaigns are set to show ads "All day." This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show. You can read more here: https://support.google.com/adwords/answer/2404244

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they've arrived in France. What language and location should you target? English; the United States English; southern France French and English; the 5-mile radius around the bed and breakfast English; the 25-mile radius around the bed and breakfast

English; southern France Explanations: Misleading question. Southern France is a huge area with many airports, stations, ports and also offering tons of different accommodations. Don't think it's a good practice to target tourists who just landed in Nice while your hotel is in Perpignan... 500km away.. I would choose to target 25 miles radius as more cost-efficient option. Anyway, For Google correct answer is English, Southern France. You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language. Read more here: https://support.google.com/adwords/answer/1722072 Radius targeting (also known as proximity targeting or "Target a radius") allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. This is perfect option for a business that delivers within a selected radius. Read more here: https://support.google.com/adwords/answer/1722043

In order to differentiate ads from those of competitors, advertisers should: use special characters, such as asterisks or hashtags use exclamation points and words in all capital letters include prices and promotions mention competitor offers and prices

Include prices, promotions, and a call-to-action Explanation: People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so. To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. you must include prices, promotions, and a call-to-action in order to differentiate ads from those of competitors. You can read more here: https://support.google.com/adwords/answer/6080580?hl=en&rd=1

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? Increase the target CPA bid Set the campaign budget to a 30-day cycle Specify the bid amount for each individual campaign Try a different automated bid strategy

Increase the target CPA bid Explanations: This is the average amount you'd like to pay for a conversion. The target CPA you set may influence the number of conversions you get. Setting a target that is too low, for example, may cause you to forgo clicks that could result in conversions, resulting in fewer total conversions. If your campaign has historical conversion data, AdWords will recommend a target CPA. This recommendation is calculated based on your actual CPA performance over the last few weeks. We'll exclude performance from the last few days to account for conversions that may take more than a day to complete following an ad click. You can choose whether to use this recommended target CPA or to set your own. Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target. Read more here: https://support.google.com/adwords/answer/6385155?hl=en

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What's the best way to achieve this? Lower her Ad Rank Raise her maximum cost-per-click (max. CPC) Lower her maximum cost-per-click (max. CPC) Add a second type of extension

Raise her maximum cost-per-click (max. CPC) Explanation: Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your bid is an important factor in Ad Auction and Ad Rank Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. AdWords focuses on increasing clicks for any set of keywords, ad groups, or campaigns while spending a target amount. If you don't specify a target spend amount, AdWords will attempt to use the remaining daily budget of any campaigns using this bid strategy. Read more here: https://support.google.com/adwords/answer/6268626?hl=en

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

TRUE Shopping ads use your existing Merchant Center product data — not keywords — to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.

You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword Simulator

Target CPA Simulator The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the Campaigns tab or in the Shared library. https://support.google.com/google-ads/answer/6336021

What can you learn from attribution reports? The number of conversions the same customer completes after clicking an ad Budget usage for all Search campaigns, including limitations and opportunities for more traffic The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign

The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign Explanations: Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way. Attribution reports can give you detailed information about the paths that lead people to conversions for your business. You can see whether certain keywords assisted conversions that eventually happened through other keywords. This gives you a better sense of your potential customers' conversion paths than just looking at the last-clicked keyword. Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way. Read more here: https://support.google.com/adwords/answer/1722023?hl=en

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the *multiplier is -25%* How much is the advertiser bidding for that time period? US$0.32 US$0.03 US$0.30 US$0.31

US$0.30 Explanation: 0.40 * 0,75 = 0.30 Ad Scheduling (also known as "day parting") lets you tell Google exactly when you want your ads to run, and more importantly, when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance. Read more here: https://support.google.com/partners/answer/2769671?hl=en

Your average bid is US$10 and you've enabled enhanced cost-per-click bidding (ECPC). Assuming you haven't set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that's more likely to lead to a sale? US$13 US$11 US$12 US$14

US$13 Explanations: ECPC looks for ad auctions that are more likely to lead to sales, and then raises your Max. CPC bid up to 30% (after applying any bid adjustments that you've set) to compete harder for those clicks. If a click seems less likely to convert, then AdWords will lower your bid by as much as 100%. Source:https://support.google.com/google-ads/answer/2464964?hl=en

The automated "Maximize clicks" bid strategy attempts to get advertisers the most: -impressions for their daily budget -conversions based on their -conversion goals impressions in their preferred position range -clicks for their daily budget

clicks for their daily budget Explanations: You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the "maximize clicks" strategy to focus on increasing clicks during those days and times. Note that if you set bid adjustments based on day and time with campaigns using this strategy, those bid adjustments won't be applied to your bids. Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. Read more here: https://support.google.com/adwords/answer/6268626?hl=en

You can use target cost-per-acquisition (CPA) bidding to help: get as many conversions as possible within your budget get as many conversions as possible within a flexible budget range get as many clicks as possible within your budget generate more clicks than manual bidding would generate

get as many conversions as possible within your budget Explanation: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead to those purchases. Read more here: https://support.google.com/Google Ads/answer/2390684?hl=en

You own a pet-supply store with various category pages on your website, and you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like: http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog http://www.dogtreatseasytrackingdestinationURL.com www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtr

http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog Explanation: Ad and keyword tracking in AdWords relied on a destination URL that contained both your landing page URL and any tracking information you used. In July, we replaced the "Destination URL" field with two separate fields to make it easier to use tracking in your ads: One field for your ad's final landing page URL, called "Final URL", One field for tracking information, called "Tracking template" Read more here: https://support.google.com/adwords/answer/6305348

High quality ratings for an ad can: -increase how often people click on it -improve its position -increase its average cost-per-click (avg. CPC) bid -be achieved with an increase in bid

improve its position Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Read more here: https://support.google.com/Google Ads/answer/140351?hl=en

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches? "prescription" and "glasses" "drinking" and "glasses" "wine" and "drinking" "glasses" and "wine"

"wine" and "drinking" Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase. Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI. Read more here: https://support.google.com/Google Ads/answer/105671?hl=en

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

+20% for San Francisco, -40% for Houston

Data shows that your client's ad that appears to people in San Francisco gets *120 conversions* at a cost of *US$1200* and cost-per-acquisition (CPA) of *US$10*, while ads showing in Houston get *70* conversions at a cost of *US$1400* and CPA of *US$20*. If you have a CPA goal of *US$12*, what bid adjustment would you set for each location? +40% for San Francisco, -40% for Houston +40% for San Francisco, -20% for Houston +20% for San Francisco, -20% for Houston +20% for San Francisco, -40% for Houston

+20% for San Francisco, -40% for Houston San Francisco CPA $10→ $12 $10 -100% $12 -120% *+20%* Houston CPA $20 → $12 $20 -100% $12 -60% *-40%* Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. Read more here: https://support.google.com/adwords/answer/2732132?hl=en

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements? **Free** shipping on LCDs 20-70% off LCD monitors Cheap, cheap, cheap monitors BUY affordable LCDs

20-70% off LCD monitors Explanation: Read more here: https://support.google.com/Google Ads/answer/1704392

Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant? A computer store homepage A page showing laptops A page showing both laptops and desktops A page showing a tablet

A page showing laptops Explanation: Landing page experience is AdWords' measure of how well your website gives people who click your ads exactly what they're looking for-quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Read more here: https://support.google.com/adwords/answer/2404197?hl=en

Why would the data for a Search Network campaign show conversions but no view-through conversions? -A view-through conversion is counted when someone sees an ad in Google Search and calls the business -A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site -A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn't click, and later converts on the site -A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn't click, and later converts on the site Explanations: View-through Conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from View-through conversion metrics is available if you run Display network campaign. View-through conversion tracking provides additional information related to the value of your Ad Exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user's computer. Read more here: https://support.google.com/adxbuyer/answer/166342?hl=en\

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers? -Add a call-only extension to her ad -Use sitelink extensions -Include a link to her mobile website in her ad -Add a mobile-app extension to her ad

Add a mobile-app extension to her ad

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score? Adding an extension Improving a lower-level page on his website Reducing prices on his inventory Using the Shopping ad format

Adding an extension Explanations: Quality Score is an estimate of : -the quality of your ads, -keywords, -and landing pages. Higher quality ads can lead to *lower prices* and *better ad positions* You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords' "Status" column. The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and *is not*used at auction time to determine *Ad Rank*. Ad extensions are a component of *Ad Rank* along with your bids and the quality of your ads. You can often get the same number of clicks for less money when you use ad extensions. They're intended to be a good thing for your performance. Read more here: https://support.google.com/adwords/answer/6167131?hl=en

Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to: optimize your client's keywords adjust your client's budget optimize your client's ad text All of the listed answers are correct

All of the listed answers are correct Explanations: Yes, it's a correct answer in this test. About ROI: Whether you use AdWords to increase sales, generate leads, or drive other valuable customer activity, it's a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you're spending on AdWords advertising is going to a good cause: healthy profits for your business. ROI doesn't help to optimize ad Text. Not directly. Same with Keywords. "Adjust your client's budget" is more logical answer as it's directly concerned.

You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this? -Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions -Create 1 campaign and apply target search page location bidding to drive visibility and reservation -Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA -Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA Explanations: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Some conversions may cost more or less than your target. Target CPA bidding is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns and ad groups. Target CPA bidding was previously referred to as "Conversion Optimizer." Read more here: https://support.google.com/adwords/answer/2979071

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use: Bid Simulator CPC Simulator Keyword Simulator Portfolio Simulator

Bid Simulator Explanation: The regular Bid Simulators show you how changes to your max. CPC bid might change the cost or the number of clicks, impressions, conversions, and conversion value your ads would have received for your keyword or ad group. You can find them on the Ad groups and Keywords tabs. Read more here: https://support.google.com/adwords/answer/2470105?hl=en

The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read? Buy plant books Buy Gardening Books Buy flower-arranging books Buy keyword books

Buy Gardening Books

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank? An increased CPC bid leads directly to a small increase in Ad Rank CPC bid only affects Ad Rank on the Search Network An increased CPC bid leads directly to a large increase in Ad Rank CPC bid is one factor that affects Ad Rank

CPC bid is one factor that affects Ad Rank. Explanations: A value that's used to determine your ad position (where ads are shown on a page) and whether your ads will display at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected click-through rate, ad relevance and landing page experience), and the expected impact of extensions and other ad formats. The main components of your Ad Rank are your bids and the quality of your ads and website. Google also incorporate the expected impact from your extensions and other ad formats when computing your Ad Rank. When estimating the expected impact of extensions and ad formats, Google consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions. Read more here: https://support.google.com/partners/answer/2464960?hl=en

Which statement is true? Ads with call extensions only let people call the business Call extensions send people to a landing page with a phone number Call-only ads are available exclusively on the Display Network Call-only ads only let people call the business

Call-only ads only let people call the business Explanations: Call-only ads only appear on devices that can make phone calls, and the ads are designed to encourage people to call. All clicks on these ads send potential customers to call you from their smartphones.

Which Is A Best Practice For Writing An Effective Text Ad? (1) Use all capital letters in the headline Make sure the headline wraps to two lines End the headline with an exclamation point Capitalize the first letter of each word in the headline

Capitalize the first letter of each word in the headline Explanation: This practice is called Ad rotation. This is an experiment type activity to find best performing ad among several ads. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you'd like the ads in your ad group to be served relative to one another. Read more here: https://support.google.com/adwords/answer/112876

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? Create 1 campaign with an ad group for each menu item Create 1 campaign with an ad group for all restaurant locations Create several campaigns with 2 ad groups each: dine in and takeout Create 1 campaign with an ad group for each restaurant location

Create 1 *campaign* with an *ad group* for each restaurant location Explanation: Restaurant are location based businesses. It' s a good practice to separate your campaigns by themes. In this case by locations.

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? -Cross-through conversions -Cross-OS conversions -Click-through conversions -Cross-device conversions

Cross-device conversions Explanations: As an advertiser, you want to track all the conversions that your AdWords campaigns drive, including those that begin on one device or browser and end on another. By using the "Include cross-device conversions" setting, you can include these conversions in your "Conversions" column and factor them into any automated bid strategy that you've set up. Cross-device conversion is a part of "All Conversion". People learn about your business across multiple devices and screens. All conversions helps you attribute your conversions — online, in-store visits, or over the phone — to the right campaign or ad group. In order to measure cross-device conversion statistics, part of "All conversions," Google use aggregated and anonymized data from users who have previously signed into Google services. This allows Google to provide advertisers with highly accurate and granular reporting on cross-device behavior without compromising user privacy. Google only show cross-device conversions when there's enough data to make a highly accurate calculation. That means that to report this data, Google must have at least 95% confidence that the calculation is within 10% of the actual value. Read more here: https://support.google.com/adwords/answer/3419678?hl=en

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit? Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit Ad spend should always be 7% of revenue, which should be used as the target ROI Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer The company's email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit. Explanation: If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead to those purchases.

How would you determine the clickthrough rate (CTR) for a client's search ads? -Evaluate the number of clicks the ad accrues per day -Divide the number of impressions the ad gets by its average position -Divide the number of clicks the ad gets by the number of impressions it gets -Divide the number of impressions the ad gets by the number of clicks it gets

Divide the number of clicks the ad gets by the number of impressions it gets Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%. Read more here: https://support.google.com/adwords/answer/2615875?hl=en

Which is a best practice for optimizing a landing page for Google Ads? Easy-to-navigate content Several links to related websites The same programming language across the whole site Prominent headlines in several font styles and sizes

Easy-to-navigate content Explanations: Landing page experience is AdWords' measure of how well your website gives people who click your ads exactly what they're looking for-quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Easy-to-navigate content is important factor which improves user experience. Organize and design your page well, so people don't have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don't annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they're looking for by prioritizing the content that's visible above-the-fold. Read more here: https://support.google.com/adwords/answer/2404197

True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords

FALSE Explanation: Exact match keyword setting allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword "bicycle bell" can cause your ad to show only if someone searches for "bicycle bell" or close variations of "bicycle bell" exactly, with no other words.

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

FALSE Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Extensions are important for Ad Rank but it's not a factor of Quality Score.

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? He can better understand what happens after potential customers click his ads He can get an idea of how many people who've seen his ads actually became customers He can better understand whether potential customers find his ads appealing He can get an idea of how many people double clicked his ads

He can better understand whether potential customers find his ads appealing

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? She can't afford to run ads at all times of the day and on all days of the week Her "goal' is for people to visit her website Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day She prefers not to limit ad exposure, regardless of when the restaurant is open

Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day Explanation: You can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show Set bid adjustments to increase or decrease your bids for specific days and times Read more here: https://support.google.com/adwords/answer/2404244?hl=en

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? Manual bid changes Forecast data Historical conversion data Test conversions

Historical conversion data Explanation: Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it's eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals. Read more here: https://support.google.com/partners/answer/2471188?hl=en

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show? Raise the target cost-per-acquisition (CPA) bid Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages Use target outranking share bidding

Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages Explanation: It's a waste of money if you don't have properly build landing page and carefully selected keywords. A value that's used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks? -Put special characters in the ad headline -Put the ad headline in all capital letter -Include his keywords in the ad text -Include his business address in the ad text

Include his keywords in the ad text Explanation: https://support.google.com/google-ads/answer/6336021 The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. Keywords in your ad text show your ad's relevance to what people want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras." Read more here: https://support.google.com/Google Ads/answer/1704392?hl=en

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion *for mobile* is *lower* than for *desktop*, how might you optimize the bidding strategy to increase the number of conversions? -Increase the number of mobile-optimized text ads -Decrease the mobile bid adjustment for the campaign -Decrease the number of mobile-optimized text ads -Increase the mobile bid adjustment for the campaign

Increase the mobile bid adjustment for the campaign Explanations: *Bid adjustments* allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices Read more here: https://support.google.com/adwords/answer/2732132?hl=en

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? -It uses conversion history to set higher bids when a conversion is more likely -It adjusts CPC bids based on existing bid adjustments -It bids a static CPC value based on the current maximum CPC settings -It sets CPC bids as one-tenth of the current CPA bid setting

It uses *conversion history* to set higher bids when a conversion is more likely Explanation: Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve *an average CPA* equal to *your target across all ad groups and campaigns* using this strategy and sets *higher bids* when conversions are more likely.

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign? Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets Cost-per-conversion data can indicate whether her profit will increase Knowing the cost-per-conversion can help her better optimize the campaign's keywords Cost-per-conversion data can be compared with competitors' cost-per-conversion data

Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets

Which of these statements is true? Location targeting enables location extensions Location extensions appear when someone who's physically near the business searches on relevant terms Location targeting determines which business address appears in an extension Location extensions appear when an advertiser targets a geographic location

Location extensions appear when someone who's physically near the business searches on relevant terms Explanation: This can be understood with an example. Let's suppose, Zain owns a doughnut shop in Portland, and wants to draw foot traffic to his storefront. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like "best doughnut" or "doughnut shop") can see his address, a clickable "Call" button, and directions to his shop making it easier for potential customers to find him. Read more here: https://support.google.com/adwords/answer/2404182?hl=en

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Lots of his site visitors are 49ers fans Lots of his site visitors are signing up for his baseball trivia newsletter Most of his customers are watching a ballgame when they visit his site Most people clicking on his ad already own at least 1 baseball cap

Lots of his site visitors are signing up for his baseball trivia newsletter Explanations: You can track actions which your site visitors take. The "Conversions" column shows you the number of conversions you've received, across your conversion actions. You can use this column to see how often your ads led customers to actions that you've defined as valuable for your business. Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions. Read more here: https://support.google.com/adwords/answer/1722022?hl=en

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank? Make changes to improve the components of Quality Score Review impression share data to identify missed opportunities Lower bids on keywords with a low clickthrough rate (CTR) Change keyword match types from exact match to phrase match

Make changes to improve the components of Quality Score Explanation: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all. Read more here: https://support.google.com/adwords/answer/1722122?hl=en

One factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC) is the: maximum CPC bid of the ad showing in the #1 position on the page maximum CPC bid of the ad showing one position lower on the page location targeting of the ad showing one position lower on the page cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

Maximum CPC bid of the ad showing one position lower on the page. Explanation: Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. Keep in mind that your actual CPC may exceed your max. CPC if, for example, you've enabled Enhanced CPC or if you've set a bid adjustment.

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? People located in France are using Swiss-related words like "hotels in Switzerland" People located in Switzerland are searching using France-related words, like "hotels in Paris" French people visiting Switzerland are searching on Google for information about Switzerland Swiss people are searching on Google for information about Switzerland

People located in Switzerland are searching using France-related words, like "hotels in Paris" Explanations: You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language. With your location settings, you can target the geographic areas where your ads can appear. For example, if you own an e-commerce store in the United States and you want to target the state of California, you can use your location settings to do just that. By default, you'll be able to reach people who are likely to be physically located in your targeted areas, as well as those who show interest in your targeted geographic areas. If you restrict people from outside of targeted location, You need to choose "Reach people in your targeted location" in your advance location targeting option. Read more here: https://support.google.com/adwords/answer/1722038?hl=en

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely? -Receive fewer conversions while paying less on average per conversion -Receive more conversions while paying more on average per conversion -Receive more conversions while paying less on average per conversion -Receive fewer conversions while paying more on average per conversion

Receive fewer conversions while paying more on average per conversion. Explanation: Confusing question. Largely depends on particular product and situation. Clicks and conversions are not the same, if you get less clicks it doesn't mean you get less conversions. For me first 2 answers are equally correct. For google its the first one. A campaign that's limited by budget can still be successful and help you meet your business goals. But there might be opportunities to gain more exposure if you're able to increase your budget. If you use manual cpc bidding in budget constrained campaign, you have to devote time to manage keywords and placement bids where the conversion is more likely to happen. Raising only bid can't increase the chance to improve the conversion numbers. You have to analyze and figure out those keywords and placement where conversions are more likely to happen. When you get fail to find those placements and keywords, raising manual CPC will be resulted to fewer conversions while paying more on average per conversion.

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network? Flexible bidding Remarketing lists for search ads Dynamic search ads Retargeting lists for text ads

Remarketing lists for search ads Explanations: Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices. Read more here: https://support.google.com/adwords/answer/2701222?hl=en

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean's experience? Remove the pop-ups Ensure that the pop-ups get Sean's attention Ensure that the pop-ups relate to the search Remove all but one of the pop-ups

Remove the pop-ups Explanations: Pop-ups are annoying, for google also. Practical side-note: google bot cant't detected/read all pop-ups. For example pop-up window created with Ajax wont be detected by google bot in most cases. Don't annoy customers with pop-ups or other features that interfere with their navigation of your site. Read more here: https://support.google.com/adwords/answer/2404197?hl=en

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate? Optimize for clicks Rotate evenly Optimize for conversions Rotate randomly

Rotate evenly Explanation: The rotate evenly setting delivers your ads more evenly into the ad auction. In general, rotating evenly allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions. Read more here: https://support.google.com/adwords/answer/112876?hl=en

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Universal App Search Network Display Network Search Network with Display opt-in

Search Network Explanation: The question says that You are already using some type of campaign for text, display and video campaign. That certainly can be only Display Campaign. Now you are being asked to choose additional campaign type for controlling the spends ads that appear when someone searches on Google. It is surely "Search Network Only" campaign.You may get confuse with "Search Network with Display Select" but think at this aspect once that if you already have a "Display Network" campaign the creating Search Network only is better option than the "Search Network with Display Select". Ads in a "Search Network only" campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad's keywords. Question is about "additional" type, there no reason to choose search network with display select as you are already using Display network. Read more here: https://support.google.com/adwords/answer/3437721?hl=en

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website? Search Network with Display opt-in Display Network Universal App Search Network

Search Network with Display Select Explanations: "Searching on Google" points to Search Network. "surfing pet-supply website" points to Display Network. The "Search Network with Display Select" campaign type helps you reach people as they use Google search or visit sites across the web. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you're advertising. Read more here: https://support.google.com/adwords/answer/3437721?hl=en

Small-business owner Marcos set up his Google Ads campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them? -Stick with the current keywords for 2 months to collect enough viable data -Click the "Automatic keyword refresh" butto -See the suggestions on the Keywords page -See the suggestions on the Opportunities page

See the suggestions on the Opportunities page Explanations: *Opportunities tab* — an entire section dedicated to helping you improve your campaigns. Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover *new keywords*, *improve your bids and budgets*, and more. People who've managed their AdWords account long enough to have developed some performance history should try the tab. *The Opportunities tab* looks at your account's performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance. Read more here: https://support.google.com/adwords/answer/3448398?hl=en

A furniture store owner is creating her first Google Ads campaign. What's the best way to group her products? Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network Create a new campaign for every bed she sells in her store Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds Group them in a single ad group

Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer. For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn't mention the keyword, they are more likely to think that the first ad is more relevant to what they're searching for. Read more here: https://support.google.com/adwords/answer/6372655?hl=en

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords? Set a theme for each ad group and choose related keywords Keep each keyword to a single word, rather than a phrase Include more than 50 keywords in 1 ad group Set a theme for each campaign and choose related keywords

Set a theme for each ad group and choose related keywords

Heather has a mobile app she wants people to keep using once they've downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Use the bid strategy "Maximize engagement" Set up custom deep links Add some large, memory-intensive graphics

Set up custom deep links Explanation: Mobile app engagement campaigns are a great choice if you're focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.Deep links specify a location in an app that corresponds to the content you'd like to show.

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine? Shoe store sales Shoe stores near me Great shoe stores Shoe store addresses

Shoe stores near me Explanations: No explication. You just have to read a report. Side-note: In my personal opinion its a shame that we have such questions in advanced exams. That doesn't show your advanced understanding, but just a fact that you have carefully read the outdated report. When research is done and people are ready to buy, mobile bridges the gap. More than half of back-to-school apparel shoppers use a smartphone while shopping to get price comparisons, inventory availability, or directions.8 We've also seen that local searches are increasing exponentially because people use mobile devices to find stores nearby. Specifically during back-to-school season, search interest in "shoe stores near me" spiked in August for the last two years in a row, and it more than doubled year over year.9 Compare that to "shoe store locations" searches, which are declining. Read more here: https://www.thinkwithgoogle.com/articles/back-to-school-shopping-how-marketers-can-make-the-grade.html Almost as soon as school is over, busy parents begin prepping to send their kids back. They rely on their mobile devices for back-to-school shopping and do their homework to get the best deals. Here are a few trends marketers should know about to take advantage of those many I-want-to-buy moments.

Jose has a limited Google Ads budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Choose accelerated instead of standard delivery Slightly raise bids Slightly lower bids Replace his 3 most expensive keywords with lower-priced keywords

Slightly lower bids Explanation: While counter-intuitive, slightly lowering your bids in campaigns that are marked "limited by budget" could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Read more here: https://support.google.com/adwords/answer/2375418

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on San Francisco Bay." Which automated bid strategy could help him attain the top position? Enhanced cost-per-click (ECPC) Maximize clicks Target outranking share Target return on ad spend (ROAS)

Target outranking share Explanation: "Target outranking share" is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. This article explains how the portfolio "target outranking share" bid strategy works, what its settings are, and a few things to keep in mind when using this strategy. Read more here: https://support.google.com/adwords/answer/6268616?hl=en

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What's the most likely cause? The edited ad has a lower conversion rate The advertiser's budget has been depleted The advertiser's landing page is down for maintenance The edited ad is less relevant to the keywords in the ad group

The edited ad is less relevant to the keywords in the ad group

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked? The projected maximum cost-per-click (max. CPC) The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction The average amount needed to make the ad appear somewhere on the page The average amount charged each time someone clicks on his ad

The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction Explanations: Actual CPC is often less than max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. Keep in mind that your actual CPC may exceed your max. CPC if, for example, you've enabled Enhanced CPC or if you've set a bid adjustment. Actual CPC is often less than max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. You pay just enough to beat the Ad Rank of the advertiser with the next highest Ad Rank (or the minimum Ad Rank necessary to appear in that position). Read more here: https://support.google.com/adwords/answer/2464960

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"? The "Contact us" page The home page, showing 5 types of bouquets that include roses The page on which people can sign up for coupons The page showing rose bouquets

The page on the site that displays only roses Explanation: A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms. Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by: providing relevant, useful, and original content, promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information), making it easy for customers to navigate your site (including on mobile sites), and encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don't give up and leave your site prematurely). You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

With *call extensions*, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced? -Negotiated in advance, with bulk discounts -By the minute, based on the length of the call -The same as when someone clicks on an ad -Flat fee, based on the caller's phone model

The same as when someone clicks on an ad Explanation: You're charged as usual for clicks on your ad, as well as for certain interactions that extensions provide. For example, you're charged for clicking on a download button (app extensions), on a call button (call extensions), on a directions icon (location extensions), and so on. Read more here: https://support.google.com/Google Ads/answer/2375499?hl=en

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? The cost-per-click (CPC) bid was lower than the recommended amount The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking code snippet was not added to the site

The target CPA bid was lower than the recommended amount Explanation: Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy. Setting bid limits for your Target CPA bid strategy isn't recommended, because it can restrict AdWords' automatic optimization of your bid. It can also prevent AdWords from adjusting your bids to the amount that best meets your target CPA.

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks? They can help her evaluate how engaging her ad is to potential customers They can give her an idea of how often someone clicked on her ad They can help her calculate how often someone clicked on her ad and then converted They can give her an idea of how often her ad is shown to potential

They can help her evaluate how engaging her ad is to potential customers Explanation: An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Little confusing question as you need impressions data to calculate CTR for example. However the most direct answer is no 3. Impressions show you how often your ad is shown on a search result page or other site on the Google Network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad. Read more here: https://support.google.com/partners/answer/6172653?hl=en

Which statement about ad extensions isn't true? They tend to improve an ad's visibility They can help improve clickthrough rate They often appear below the organic search results They show additional information about a business

They often appear below the organic search results

Nick sells 5 flavors of gourmet popcorn. Why is he *bundling ads* for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" *in a single ad group*? -To show ads promoting all the flavors to people searching for "gourmet popcorn -It's most efficient to have a single ad group -To make sure "Sweet & spicy coconut" continues to be the bestseller -To show ads promoting "Sweet & spicy coconut" to people searching for that flavor

To show ads promoting "Sweet & spicy coconut" to people searching for that flavor Explanation: Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services.

Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers? Ad group data that you customize with the Report Editor Average position metric from the top movers report Ad average position metric from the paid & organic report Top of page rate metric from the Auction insights report

Top of page rate metric from *the Auction insights report* Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting choices by showing you where you're succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and Shopping campaigns. More info: https://support.google.com/adwords/answer/6336021

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is *US$1*. You set a mobile bid adjustment of *+20%* and a location bid adjustment of *+50%*. What's the final bid amount? US$2.80 US$1.80 US$2 US$1.70

US$1.80 Explanation: The bid adjustments are set by percentages. Lets say you've got a campaign that performs well on mobile devices with a max CPC bid of US$1. To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20. Here: (1 + 1*0.2) + (1.2*0.5) = US $ 1.80

If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to US$24 Up to US$30 Up to US$20 Up to US$21

Up to US$24 Explanation: When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won't be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Read more here: https://support.google.com/Google Ads/answer/2375423?hl=en

Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can't do with an individual account? Use a single sign-in for all accounts Access the Google Ads Application Programming Interface (API) Upgrade multiple manager accounts Upgrade each individual Google Ads account

Use a single sign-in for all accounts

You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? Use bid simulators to see CPC estimates Bid across multiple ad groups to determine the average Try various CPC amounts to determine the average Raise your max. CPC to US$3 to cover possible competitive bids

Use bid simulators to see CPC estimates Explanation: The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. AdWords bid simulators help you see how different bids might change your ads' weekly performance. The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. The tools use this information to estimate how your ads might have performed in terms of key metrics like cost, impressions, clicks, and conversion volume. Read more here: https://support.google.com/adwords/answer/2470105?hl=en

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

Use the "Countdown" function

Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Increase the number of keywords in each ad group Use the Shopping ad format Increase her maximum cost-per-click (max. CPC) bid Add a location extension to her ad

Use the Shopping ad format Explanations: If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in AdWords. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads, because they're more than a text ad-they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads. As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site. Read more here: https://support.google.com/adwords/answer/2454022?hl=en

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler? Using 1 conversion code snippet with cross-account conversion tracking Using multiple conversion code snippets with single-account conversion tracking Combining the accounts for streamlined reporting Setting up automated conversion rules for both accounts

Using 1 conversion code snippet with cross-account conversion tracking Explanation: With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you're tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you'll need to have more than one AdWords account and a manager account that's linked to those accounts. If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you'd like—using a single conversion code snippet (also called a "tag"). This is possible with cross-account conversion tracking. Read more here: https://support.google.com/adwords/answer/3030657?hl=en

You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code *"We sell {KeyWord:Chocolate}"*. Your headline could look like this: We Sell chocolate We Sell dark chocolate We sell Dark Chocolate We sell dark chocolate

We sell Dark Chocolate Explanation: An advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms. Keep in mind that first letters of keywords will be capitalized when happens.

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It's obvious on the landing page that she's selling greeting cards Some of her keywords are on the landing page The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well When people click the ad, they're taken to the get-well category

When people click the ad, they're taken to the get-well category Explanations: A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? Words in your ad text, like model names of digital cameras General phrases related to photography, like "camera lens" and "camera base" Words from headlines on your website, like "electronics" and "sale on cameras" Brand names of your top competitors' cameras

Words in your ad text, like model names of digital cameras Explanation: Select more specific keywords that directly relate to your ad's theme if you want to target customers who may be interested in a particular product. Using more specific keywords would mean that your ad only appears for terms that apply to your business. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like.

Which is a best practice for writing an effective text ad? Talk about yourself and your business Make the text different from what's on your landing page Use a passive verb in the headline Write several ads and see which one performs the best or Use all capital letters in the headline Make sure the headline wraps to two lines Capitalize the first letter of each word in the headline End the headline with an exclamation point

Write several ads and see which one performs the best Explanation: This practice is called Ad rotation. This is an experiment type activity to find best performing ad among several ads. If you have multiple ads within an ad group, your ads will rotate because no more than one ad from your account can show at a time. Use the ad rotation setting to specify how often you'd like the ads in your ad group to be served relative to one another. Read more here: https://support.google.com/adwords/answer/112876

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads? US$1500 (revenue) / US$1200 (cost + Google Ads spend) [US$1500 (revenue) - 10 (number of products sold)] / US$1200 (cost + Google Ads spend) [US$150 (sales price) - US$1500 (cost)] / US$700 (Google Ads spend) [US$1500 (revenue) - US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

[US$1500 (revenue) - US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend) Explanation: ROI is the ratio of your net profit to your costs. To calculate ROI, take the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs: ROI = (Revenue - Cost of goods sold) / Cost of goods sold. Read more here: https://support.google.com/adwords/answer/14090?hl=en

Dynamic search ads would be most helpful for: -a global, online clothing retailer that *changes its inventory seasonally* -campaigns that need to *reduce exposure on competitive keywords* -*moving an ad's position dynamically* in whatever direction a person's eyes are looking -a local restaurant with a *dynamically changing menu* that offers fresh, new entrees every day

a global, online clothing retailer that changes its inventory seasonally Explanation: Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns. Without DSA, even well-managed AdWords accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers' websites. Businesses with websites that contain a lot of content or well-structured URLs will see the best results from using Dynamic Search Ads. Here are some additional examples of the types of businesses that are a good fit for using this campaign type: Your website features different products or You sell seasonal product lines or other offerings, or you're expanding your business to new Read more here: https://support.google.com/adwords/answer/2471185?hl=en

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with: -a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website -the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teachers reading together -the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter -a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located

a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located Ad copy must be compelling and highlight offers that makes you unique. Write the ad copy empowering customer to take action necessary for your business goal. A key factor is that child daycare facilities are based on locations. Location in this case is more important than a nice image/video. https://support.google.com/google-ads/answer/6336021

The format of a Shopping ad is different from that of a standard text ad in that it includes: a product image, background color, and price a product image, title, price, and merchant name a product image, title, price, and extension a product image, title, and price

a product image, title, price, and merchant name Explanations: If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in AdWords. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. Shopping ad consist of product image, title, price and your business name. Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell. Read more here: https://support.google.com/adwords/answer/6275294?hl=en

To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on: -carrying over the theme of her traditional ad campaign to her online campaign -launching a cross-device campaign -running ads only on mobile devices -addressing consumers' needs

addressing consumers' needs Explanations: Landing page experience is AdWords' measure of how well your website gives people who click your ads exactly what they're looking for-quickly and effortlessly. Marketers must focus on three key areas —identifying key moments of intent, delivering on needs in the moment, and measuring all moments — in order to create a customer experience that's relevant and useful at every touchpoint in this new path to purchase. Read more here: https://storage.googleapis.com/think/docs/forrester-moments-that-matter-research-study.pdf

The majority of consumers want ads customized to their: age group country or nationality interests and hobbies city, zip code, or immediate surroundings

city, zip code, or immediate surroundings Explanation: Google report shows that most people want ad customized to their immediate surroundings. Many online tutorials give you "interests and hobbies" as a correct answer, but it only seems legit. A correct answer is the first one.

According to Google data, 70% of mobile searchers who've recently made a purchase have: visited a business's website from the search results page called a similar business from their phone saved a business as a contact on their phone clicked to call a business from the search results page

clicked to call a business from the search results page Explanation: Phone calls are still an important channel for research and purchasing, with 70% of mobile searchers reporting they click to call directly from the search results to connect with a business. In fact, Google ads drive over 40 million calls each month. Read more here: https://adwords.googleblog.com/2013/09/new-research-shows-that-70-of-mobile.html

You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to: create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside" increase the budget for all of her campaigns that contain these queries as keywords lower the budget for all of her campaigns that contain these queries as keywords

create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords Explanation: You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google's free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords, and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks. With the paid & organic report, you can also see how often pages from your website are showing in Google's free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords, and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks." Read more here: https://support.google.com/adwords/answer/3097241?hl=en

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should: -create a Universal App campaign -add a call extension -include the word "install" in the ad text -add a sitelink extension

create a *Universal App* campaign Explanation: Mobile app installs campaigns are geared specifically toward getting more people to download your app. AdWords can help customize targeting, keywords, and ads based on your app ID and other information. You can easily gauge your campaign's performance by tracking installs as conversions. As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? Universal App campaigns streamline the process for you, making it easy to promote your apps across Google's largest properties including Search, Google Play, YouTube, and the Google Display Network.

According to Google data, after seeing an ad on their smartphone, more than half of people: -send a text -go to the company's website and buy the product -do a mobile search -go to a store and buy the product

do a mobile search Explanations: You see multiple adds every time you are browsing Youtube, for example... Don't remember that i did at least 1 mobile search concerning these ads i have seen. .You did? More than a half? It's not just about seeing the ad. But even if people want to know, do, go or buy, they turn to their smart phone. It is officially confirmed that there are more searches on mobile than desktop. Read more here: https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html 50% of consumers who conducted a local search on their smartphone, visited a store within a day, and 34% who searched on computer/tablet did the same. Read more here: http://adwords.blogspot.in/2015/10/2015-holiday-trends-shopping-moments.html

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract Google Ads costs estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs estimate revenue based on the value of click, factor out gross margins, and subtract Google Ads costs

estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs Explanation: If your are selling online and in store, you need to calculate and focus on your customer value not a click. Source Formula that calculates total profits from AdWords: First, understand the full value of each AdWords customer. Estimate her total lifetime purchases, for all conversion types (on and off the web) and including any word-of-mouth referrals she may make. Make reasonable assumptions about the value of each factor and total them to estimate revenue. Then factor out gross margins and subtract AdWords cost to get total profit. Read more here: https://support.google.com/adwords/answer/6167126

Each of these are benefits you'd expect from Shopping ads except: -ease of targeting without needing keywords -free listings -better-qualified leads -more traffic and leads

free listings Explanations: Main benefits of shopping ads are More traffic, Better qualified leads, Easy retail-centric campaign management, Powerful reporting and competitive data. If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Read more here: https://support.google.com/adwords/answer/2454022?hl=en

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser: has fewer than 15 conversions in the last 30 days has fewer than 5 conversions in the last 15 days is using Google Analytics is using another automated bid strategy

has fewer than 15 conversions in the last 30 days Explanation: To maximize results and give machine learning algorithms enough data to make informed bidding decisions, you need at least 15 conversions in the past 30 days. Read more here: https://support.google.com/google-ads/answer/6336021 Conversion Optimizer (CPA Bidding) is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days. But Google recommends that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days. Read more here: https://Google Ads.googleblog.com/2010/05/target-cpa-bidding-new-way-to-meet-your.html More to learn: https://support.google.com/Google Ads/answer/6268632?hl=en

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: -highest Ad Rank -lowest maximum CPC bid -highest maximum cost-per-click (max. CPC) bid -highest cost-per-acquisition (CPA) bid

highest Ad Rank. Explanation: https://support.google.com/google-ads/answer/6336021 The ad auction is how Google decides which ads to show and how they're positioned. Your Ad Rank determines the ad position you win in the auction. Your Ad Rank is a score that's based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats. When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank. Read more here: https://support.google.com/Google Ads/answer/2756257?hl=en

You're using target search page location bidding. You know it's working because you see your ad: on the first page of Google search results or in the top positions repeatedly mixed in with the organic search results on the second page of Google search results or in the second positions at the bottom of the every page of search results

on the first page of Google search results or in the top positions Explanation: "Target search page location" is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. The "target search page location" bid strategy doesn't guarantee placement on the first page, or ad position on the first page of search results. These estimates and the bid strategy will typically attempt to achieve your target location, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score. Read more here: https://support.google.com/adwords/answer/6268611?hl=en

The strategic use of different marketing channels affects: -payment methods -online purchase decisions -target-customer demographics -the average amount of each sale

online *purchase decisions* Explanations: When it comes to running your AdWords campaigns, it's important to optimize your campaigns for maximum return to the business as a whole. And whether that return is from the online or offline channel, it's all part of the same pie. That's why measuring and tracking the full impact of your campaigns is so important. It can help to start conversations with different marketing channels on how best to connect with today's "omni-channel" consumer. We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions. Read more here: https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/arts-and-entertainment/large/generic-paid-search

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track? Website Apps Imports Phone calls

phone calls Explanation: If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls. Read more here: https://support.google.com/adwords/answer/6100664

Keyword Planner can do all of these things except: -Show search volume trends -provide Quality Score estimates and validate keywords -suggest keywords and ad groups that may not have occurred to you -provide historical statistics on search volume

provide Quality Score estimates and validate keywords Explanation: Keyword Planner is a free AdWords tool for new or experienced advertisers that's like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. Read more here: https://support.google.com/adwords/answer/2999770

To get an idea of whether you should continue to run a Search Network campaign on *search partner sites*, you can: -use Keyword Planner to evaluate how the campaign might perform better on search partner sites -segment the campaign's data by network and -evaluate its performance on search partner sites -evaluate the campaign's performance on search partner sites vs. display partner sites -review the Overviews page to see the top searches on Google.com that caused your ads to display

segment the campaign's data by network and evaluate its performance on search partner sites Read more here: https://support.google.com/partners/answer/2404037

To optimize a client's campaign to get the most out of her mobile advertising, you can: set shorter conversion windows to capture users who convert after researching on multiple devices set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data edit the campaign's ad text to include information about how customers can purchase her product on their computers use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data Explanations: To alter your bids when your ads appear on desktops, tablets, and mobile devices, you can specify a desktop, tablet, or mobile bid adjustment *at the campaign level* or *at the ad group level*. If you set a device bid adjustment at the campaign level and at the ad group level in a single campaign, the ad group device bid adjustment is used when determining your bid. However, if the campaign device bid adjustment is -100%, then the ad group device bid adjustment isn't used. Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ad shows up. Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day or from specific locations. *By setting bid adjustments*, you can increase or decrease your bids to gain more control over when and where your ad is shown. Read more here: https://support.google.com/partners/answer/6209121?hl=en-GB

AdWords Editor lets users do all of these things except: -simultaneously make edits to multiple accounts online -export and import files -view statistics for all campaigns -keep working while offline

simultaneously make edits to multiple accounts online Explanations: Any advertiser with any size account can use AdWords Editor, but it's especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account. Keep working even when you're offline. you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account and Keep working even when you're offline. Read more here: https://support.google.com/adwords/answer/2484521?hl=en

You can add a "+" modifier in front of the words in a broad match keyword to: override a negative keyword with a positive one specify that certain words and their close variants be prioritized specify that someone's search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your ad text

specify that someone's search must include certain words or their close variations Explanation: By adding a modifier, your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order. The modifier won't work with phrase match or exact match keywords. Unlike broad match keywords, modified broad match keywords won't show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match. Read more here: https://support.google.com/partners/answer/2497836?hl=en

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show: top-selling dresses for all seasons a catalog of spring and summer dresses spring dresses in several colors a single best-selling dress

spring dresses in several colors Explanations: Repeating explication as question is about the same aspect as previous. A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms. Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by: providing relevant, useful, and original content, promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information), making it easy for customers to navigate your site (including on mobile sites), and encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don't give up and leave your site prematurely). You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

Your client sells gardening supplies online. You suggest she use sitelinks because they can: take people to subpages on her site about gloves, tools, and fertilizer bring people to her site from blogs about gardening take people to blogs about gardening be used with Shopping campaigns

take people to subpages on her site about gloves, tools, and fertilizer Explanations: To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy. Source: https://support.google.com/google-ads/answer/2375416?hl=en

You might analyze exact match impression share data to get an idea of: the percentage of eligible impressions you received for searches that exactly matched content on your landing page the percentage of eligible impressions you received for searches that exactly matched your keywords the number of times your ads were shown on the Search Network the number of eligible impressions your broad match keywords received

the percentage of eligible impressions you received for searches that exactly matched your keywords Explanations: Exact match impression share is a percentage calculated by dividing the number of impressions that your campaign received for searches that exactly matched your keyword by the total estimated number of exact match impressions you were eligible to receive. The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword). Read more here: https://support.google.com/adwords/answer/2497703?hl=en

A successful Google Ads text ad: mentions at least 4 key selling points has a wrapping headline and at least 2 paragraphs of text ties the call-to-action to the landing page talks about the advertiser's reputation

ties the call-to-action to the landing page Explanations: Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are. To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. Read more here: https://support.google.com/adwords/answer/1704392?hl=en

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown? underwater camera case camera for use under water underwater digital camera underwater lens camera

underwater camera case Explanation: A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after. URL: https://support.google.com/adwords/answer/2407784?hl=en

If you want to target ads to only people who speak Spanish, you can: -have Google translate your ad and keywords into Spanish -write your ad and keywords in English and target the Spanish language -in your ad text, make a reference to Spanish speakers -write your ad and keywords in Spanish and target the Spanish language

write your ad and keywords in Spanish and target the Spanish language Explanation: If you try to communicate with others who don't speak the same language, you might find it tough to get your message across. Similarly with AdWords, you want your ads to appear for customers who can understand them. Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you'd like to reach.