AP GOV chapter 10
mass media
television, radio, newspapers, magazines, the Internet, and other means of popular communication.
horse race
A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.
news media
Media that emphasize the news.
political socialization
the process by which people gain their political attitudes and opinions
fairness doctrine
Federal Communications Commission policy that required holders of radio and television licenses to ensure that different viewpoints were presented about controversial issues or persons; largely repealed in 1987
issue advocacy
Promoting a particular position or an issue paid for by interest groups or individuals but not candidates. Much issue advocacy is often electioneering for or against a candidate, and until 2004 had not been subject to any regulation.
selective perception
The process by which individuals perceive what they want to in media messages.
selective exposure
The process by which individuals screen out messages that do not conform to their own biases