Assessment 4
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
1000
What is the maximum duration a user can be included in a remarketing audience?
540 days
To enable remarketing in Google Analytics, what must first be enabled?
Advertising Reporting Features Google Ads or Display & Video 360 account linking
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Custom Dimension
Remarketing can show relevant ads on which Google properties?
Google Display Network Mobile apps Google Search
What Google Analytics data can be used to define a remarketing audience?
Pre-defined Segment Custom Segment
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
The Google Merchant Center
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
What is "remarketing" in Google Analytics?
When users are shown targeted ads to bring them back to a website and encourage a conversion
