BA 1301 Exam 2
Which statement is true of the marketing environment?
A marketing manager can influence some environmental variables
________ is the principle that employees who accept an assignment and the authority to carry it out are answerable to a superior for the outcome.
Accountability
martin goes to his favorite local bakery and hangs the cashier $2 for muffin. what has just taken place?
An exchange
The managers of trendy a large department store decide to have a sale. The store manager works with the advertising department to make the public aware of the sales with department managers to schedule enough salespeople to handles the increased customer traffic, and with merchandise buyers to ensure that enough merchandise is available to meet expected consumers demand. what does this scenario say about organizational structure?
An organizational develops when managers get people to work together to achieve the firms objectives
The managers of Trendy, a large department store, decide to have a sale. The store manager works with the advertising department to make the public aware of the sale, with department managers to schedule enough salespeople to handle the increased customer traffic, and with merchandise buyers to ensure that enough merchandise is available to meet expected consumer demand. What does this scenario say about organizational structure?
An organizational structure develops when managers get people to work together to achieve the firm's objectives.
________ refers to the decision processes and actions of people who purchase and use products.
Buying behavior
Judy works at a small printing company that groups jobs by functional activities. Her company has departments focused on sales, marketing, finance, printing, legal, and human resources. What is most likely true of the departments in Judy's company?
Each functional department is managed by as expert in the work done by the department
Which problem has been created by increased access to the Internet at work?
Employees may abuse company e-mail and Internet access.
Why does the total-market approach work best for sellers of salt, sugar, and many agricultural products?
Everyone is a potential consumer of these products.
________ distribution exists when a manufacturer gives an intermediary the sole right to sell a product in a defined geographic territory.
Exclusive
If the type of departmentalization used by an organization tends to emphasize departmental units rather than the organization as a whole and decision making is slow, then these would be weaknesses indicative of ________ departmentalization.
Functional
Glowing Scents Candle Company has employed a quantity discount. Which statement describes how Glowing Scents might do this?
Glowing Scents offers customers one free candle for every three candles they buy
Glowing Scents Candle Company has employed a quantity discount. Which statement describes how Glowing Scents might do this?
Glowing Scents offers customers one free candle for every three candles they buy.
_________ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality
Grading
________ distribution makes a product available in as many outlets as possible.
Intensive
William's company uses internal networks to share information with employees. What is an advantage of using this type of network?
It can help with the flow of everyday business activities.
What is a disadvantage of job specialization?
It can lead to dissatisfaction and boredom among employees if overly done
Which is a disadvantage of job specialization?
It can lead to dissatisfaction and boredom among employees if overly done.
Why is customer relationship management important in a market orientation?
It can result in loyal and profitable customers
Why is customer relationship management important in a market orientation?
It can result in loyal and profitable customers.
What is a primary function of an organizational chart?
It is a visual display of the organizational structure
What is a primary function of an organizational chart?
It is a visual display of the organizational structure.
What is an advantage of job specialization?
It makes training employees easier
Access Motors released a new car model a year ago, and it has received customer complaints about the flimsy plastic used around the lights and in the interior consoles of the car. To address this problem, Access Motors forms a quality circle. What is a benefit of forming this type of group?
It will shift the organization to a more participative culture.
Alfonso and Jorge both collect baseball cards. Alfonso has a valuable and rare card that Jorge has been wanting for a long time. What must Jorge do to convince Alfonso to part with this card?
Jorge must offer Alfonso something he values enough to give up his valuable and rare card.
Lucie and Cara are both managers at a home improvement store. Lucie oversees the flooring, lighting, appliances, and hardware departments. Cara provides each of these departments with advice and support in the areas of finance and human resources. What is true regarding Lucie and Cara's roles in the company?
Lucie is a line manager, while Cara is a staff manager.
What is true of organizational culture?
Organizational culture is more commonly expressed informally.
________ is the most flexible of the promotional methods.
Personal selling
________ encourages consumers to make purchases based on emotion rather than rational considerations about the price.
Psychological pricing
________ is the chance of loss associated with marketing decisions.
Risk
________ are a set of expectations for individuals based on some position they occupy.
Social roles
________ is the division of labor into small, specific tasks and the assignment of employees to do a single task.
Specialization
Potato Hut, a popular fast-food chain, is famous for its fries and hash browns. It is one of the few fast-food chains to exclusively use the potatoes from its own farms. However, its potatoes can be harvested for only 3 months of the year. Which marketing function can Potato Hut employ to achieve time utility and satisfy year-round demand for its exclusive fries and hash browns?
Storing
Which statement accurately describes the difference between tall and flat organizations?
Tall organizations have a narrow span of management, whereas flat organizations have a wide span of management
Which statement accurately describes the difference between tall and flat organizations?
Tall organizations have a narrow span of management, whereas flat organizations have a wide span of management.
The Car Lot is a large car dealership. It could sell its cars for $500 and give customers a lifetime guarantee, but based on the marketing concept, why shouldn't it do this?
The company should strike a balance between achieving organizational objectives and satisfying customers.
The Coffee Clutch is a small, local company that, in addition to making delicious coffee drinks, offers its customers live music, open microphone nights, free internet access, and comfortable seating so they can enjoy their coffee with friends or while working. In the case of this company, which statement is most likely true?
The tangible product itself may not be as important as the benefits associated with the product
The Coffee Clutch is a small, local company that, in addition to making delicious coffee drinks, offers its customers live music, open microphone nights, free Internet access, and comfortable seating so they can enjoy their coffee with friends or while working. In the case of this company, which statement is most likely true?
The tangible product itself may not be as important as the benefits associated with the product.
What is true of self-directed work teams?
They are designed to give employees a feeling of ownership of a whole job.
Which statement about task forces is true?
They may occasionally be composed of individuals from outside an organization
Marissa owns an equestrian clothing store. After many customers complained that her clothing only fit petite riders, she decided to add a new brand of riding clothes that makes clothing for all body shapes and sizes. In regard to the marketing concept, which statement describes Marissa's decision?
To remain competitive, companies must be prepared to add or adapt their product lines to satisfy customer desires.
Larry has a farm where he grows fresh vegetables and fruit. The process he uses to move the produce to the local farmers market where he will sell them to customers is the marketing activity know as
Transporting
What do marketers hope to gain by developing and managing at least one dimension of value in the marketing mix that surpasses all competitors in meeting customer expectations?
a competitive advantage
Which is the best example of a specialty product?
a designer bridal gown
which is the best example of a specialty product
a designer bridal gown
A local drug store sent out an advertisement to its customers to let them know that for the month of july, the price for all sunscreen will be sold to 20 percent off the regular price. This is an Example of
a promotional discount
after christmas a large discount store places all of its Christmas wrapping paper on sale for 75 percent off. This is an example of
a seasonal discount
After Christmas, a large discount store places all of its Christmas wrapping paper on sale for 75 percent off. This is an example of
a seasonal discount.
what is a social role that a person may have?
a student
After a large staffing firm reorganized and laid off 50 employees, it faced lawsuits alleging that the layoffs targeted minorities and women. The firm assembled a group to conduct a two-year study to address the allegations and provide recommendations for improving company reorganization practices. What type of group does this scenario describe?
a task force
According to the market orientation, profits can be obtained through
acquiring new customers.
When a company pays a television network to air its commercial, it is using
advertising
when a company pays a television network to air its commercial it is using
advertising
Which mode of transportation offers speed and a high degree of dependability but is the most expensive?
air transport
For the products launched by companies to succeed, it is important that
all the functional areas of the business are coordinated with marketing decisions
For the products launched by companies to succeed, it is important that
all the functional areas of the business are coordinated with marketing decisions.
An advantage of multidivisional structures is that they
allow divisional and department managers to specialize a
a line- and - staff structure
allows line mangers to focus on their expertise in the business operation
The managers of Trendy, a large department store, decide to have a sale. The store manager works with the advertising department to make the public aware of the sale, with department managers to schedule enough salespeople to handle the increased customer traffic, and with merchandise buyers to ensure that enough merchandise is available to meet expected consumer demand. What does this scenario say about organizational structure?
an organizational structure develops when managers get people to work together to achieve the firm's objectives
A disadvantage of matrix structures is that they
are generally expensive and quite complex.
Ben is the marketing manager of a large department store that sells a variety of household appliances, including refrigerators, washing machines, and stoves. What might Ben do to help customers finance these large, expensive items?
arrange credit
Downward communication typically conveys
assignments of tasks and responsibilities.
Steven dislikes buying designer clothes because he claims that they are a waste of money. In this scenario, Steven's buying behavior is most likely related to his
attitude
Suzanne is an environmental activist who avoids buying paper-based products unless they are made from recycled paper. Which psychological factor is primarily responsible for Suzanne's buying behavior in this scenario?
attitude
Why does marketing require creativity and consumer focus?
because environmental forces can change dramatically
why does marketing require creativity and consumers focus?
because environmental forces can change dramatically
When Prestige Appliances Inc. releases new appliances, it often uses price skimming and sets the initial price at the highest possible price that buyers are willing to pay. What is a reason Prestige Appliances Inc. would choose price skimming instead of penetration pricing?
because price skimming is more flexible than penetration pricing
Eclectic Furniture products and sells unique furniture pieces to both individual homeowners and hotels. As a result, this company's products can be considered
both consumer and business products
A company buys light bulbs to provide light for its workers who build cars on an assembly line. In this scenario, the light bulbs are an example of a ________ product.
business
Total Auto Parts manufactures engines, brakes, mufflers, and batteries and sells them to car manufacturers. This is an example of
business-to-business marketing.
The intensity of market coverage depends on
buyers behavior
To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called
buzz marketing
To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called
buzz marketing.
what does an organization chart display?
chain of command
what does an organizational chart display
chain of command
When pure minerals promotes its facial wash and lotion to adolescents, it emphasizes acne control and clear skin. However when it promotes its products to adults it emphasizes wrinkle control and firm skin. This is an example of how
characteristics of the people in the target audience influence advertisement content and form
what is a formal expression of an organization's culture?
codes of ethics
A permanent, formal group that performs a specific task is a
committee
A firm has an independent, permanent work group that develops and revises codes of ethics, suggests ways the organization can contribute toward the environment, and regularly reviews other specific issues and concerns within the organization. This is an example of a
committee.
A permanent, formal group that performs a specific task is a
committee.
In the process of assembling tractors, Earth Movers uses tires, window glass, batteries, and spark plugs, among other things. These items can be classified as
component parts
Teresa is a manager of a real estate company. She is aware that her company has an active grapevine because she has heard her employees gossiping in the lunch room and around the office. All of the following are things she can do to use the grapevine to her advantage EXCEPT
confronting her employees about gossip.
Upper Cut is a kitchen knife manufacturer that produces knives that never need to be sharpened. This is an example of
consistency of quality
Organic Beauty, a company manufacturing organic cosmetics, body care products, and fragrances, doesn't want to pay the expensive costs of carrying celebrity-sponsored fragrance brands. However, since many of the company's customers want to buy these products, its refusal to carry them has caused decreasing market share. As a result, the company eventually started carrying these sought-after brands. This is an example of how
consumer pull caused a company to change its practices.
To gain an edge, businesses must
continually alter, adapt, and develop products to keep pace with changing consumer needs
Warehouses hold some products for lengthy periods in order to
create time utility
warehouses hold some products for lengthy periods in order to
create time utility
Warehouses hold some products for lengthy periods in order to
create time utility.
An organization's ________ refers to its shared values, beliefs, traditions, philosophies, rules, and role models for behavior.
culture
What would be considered to be a social variable of buying behavior?
culture
World travel tours is organized into two departments one for frequent travelers and one for occasional travelers . this illustrates ______ departmentalization
customer
what type of cost includes anything a buyer must give up to obtain the benefits a product provides
customer costs
Blue Spruce Products groups employees based on whether they handle the sales accounts of wholesale customers, regular consumers, first-time buyers, or one-time buyers. Which method of departmentalization is the company using?
customer departmentalization
the goal of the marketing concept
customer satisfaction
The goal of the marketing concept is
customer satisfaction.
Caleb is a manager at a small diner in a tourist town. There are many competing restaurants in the area, so the restaurant owners depend on Caleb and his employees to pay attention to what customers order most often to determine what the daily and weekly specials should be. Caleb has the authority to make changes to the menu and offer promotions to attract more customers. What type of organization does Caleb manage?
decentralized
If a company is eliminating certain models of a product and cutting back on expenditures, the product is most likely in the ________ stage of the product life cycle.
decline
Which concept deals with giving employees the power to make commitments and use resources to accomplish the assigned tasks?
delegation of authority
which concept with giving employees the power to make a commitments and use resources to accomplish the assigned task?
delegation of authority
A golf club manufacturer has separate product lines for male and female golfers. It manufactures several types of golf clubs geared to each segment. Which basis of market segmentation is this company using?
demographic
________ is the grouping of jobs into working units usually called units, groups, or divisions.
departmentalization
The market orientation approach emphasizes
determining what customers want first and then producing it
Kellen wants to start a new copyediting business. He identifies his target market as publishing companies that outsource their copyediting projects. Now that he has identified his target market, what must he do next?
develop an appropriate marketing mix
Diverse Electronics Inc. wants to ensure that its products best suit the needs of its customers, so the head of the marketing department holds a meeting with the managers of the production department. This illustrates ________ communication.
diagonal
Special Moments Inc. markets its themed wedding favors, table numbers, and decor via its catalog and website. This is an example of
direct marketing
special moments inc. markets its themed wedding favors table numbers and decor via its catalog and website. This is an example of
direct marketing
Since business customers like to communicate directly with the producers of their products to gain the technical assistance and personal assurances that only the producer can offer, more than half of all business products are sold through
direct marketing channels
Since many services require the customer's presence and participation, they are usually distributed through
direct marketing channels.
Special Moments Inc. markets its themed wedding favors, table numbers, and decor via its catalog and website. This is an example of
direct marketing.
Matrix Clothing Inc. decides to launch its premium line of clothing and bags in a country that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced Matrix Clothing Inc.'s decision?
economic
matrix clothing Inc. decides to launch its premium line of clothing and bags in a county that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced matrix clothing inc.'s decision
economic
What is the rationale for specialization?
efficiency
what is a means of informally expressing an organizations culture
employee dress code
which is a means of informally expressing an organization's culture?
employee dress code
Glamour Skin Care Company sells its face moisturizer for $24.99 rather than $25. Thus, it is using
even/odd pricing.
Beth and tom are celebrating their 10 year wedding anniversary and have decided to celebrate by going on a dinner cruise. Tom goes to the website "dinner on the dock" to book the cruise and pays for it with his credit car. This is an example of a(n)
exchange
Beth and Tom are celebrating their 10-year wedding anniversary and have decided to celebrate by going on a dinner cruise. Tom goes to the website "Dinner on the Dock" to book the cruise and pays for it with his credit card. This is an example of a(n)
exchange.
High-quality items such as hand-crafted musical instruments, sailboats, and designer high-fashion handbags will most likely use ________ distribution.
exclusive
________ distribution exists when a manufacturer gives an intermediary the sole right to sell a product in a defined geographic territory.
exclusive
Sam owns a large manufacturing company that supplies food and beverages to grocery stores. His company uses more than one departmentalization plan to enhance productivity. Most likely, his company would have all of the following departments EXCEPT a ________ department.
fire
same owns a large manufacturing company that supplies food and beverages to grocery stores. His company uses more than one departmentalization plan to enhance productivity. Most likely his company would have all of the following departments EXCEPT a _______ department
fire
A narrow span of management would typically be found in?
firms with centralized authority.
Small businesses commonly employ ________ departmentalization.
functional
small business commonly employ _____ departmentalization
functional
A market orientation requires organizations to
gather and use customer information to help build long-term relationships with customers.
A market orientation requires organization to
gather and use customers information to help build long-term relationship with customers
a beverage manufacturing company has placed its products strategically in areas where the population density is high. This is an example of segmentation
geographic
Billy is a packer in the meat department of a grocery store. He labels beef steaks with little or no fat as "AA" and beef steaks with more fat as "AB". When he does this, he is primarily engaging in the marketing function of
grading
Billy is a packer in the meat department of a grocery store. He labels beef steaks with little or no fat as "AA" and beef steaks with more fat as "AB." When he does this, he is primarily engaging in the marketing function of
grading.
During the ________ stage of the product life cycle, a product's profits peak and then start to decline.
growth
Joylene is interviewing to work at a dentist's office. During the interview process, the hiring manager had her come in and talk to some of the employees about the office's culture. Everything she learned related to the office's culture EXCEPT
her job will consist of answering phones, checking patients in and out, and filing patient information.
kelley wants to start a new copyediting business. He identifies his target market as publishing companies that outsource their copyediting projects. Now that he has identified his target market, what must he do next
implement the marketing concept
compared to work teams work groups emphasize
individual accountability
A disadvantage of a multidivisional structure is that it
inevitably creates work duplication
A disadvantage of a multidivisional structure is that it
inevitably creates work duplication.
The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as
integrated marketing communication
______ distribution makes a product available in as many outlets as possible
intensive
Pete's Popcorn tries to make its popcorn available at all locations where a consumer might desire to purchase it, including grocery stores, gas stations, office vending machines, and transportation hubs. Thus, Pete's Popcorn is distributing its popcorn
intensively.
Ear Check Inc. develops a new ear examination kit that allows customers to check their children for ear infections at home, rather than go to the doctor. Currently, this product is experiencing negative profits, and the company is spending a great deal of money on advertising to make consumers aware of the product. As a result, this product is most likely in the ________ stage of the product life cycle.
introductory
williams company uses internal networks to share information with employees what is an advantage of using type of network
it can help with flow of everyday business activities
William's company uses internal networks to share information with employees. What is an advantage of using this type of network?
it can help with the flow of everyday business activities
Which statement represents an advantage of product departmentalization?
it simplifies decision making and helps coordinate all activites related to a product
Access Motors released a new car model a year ago, and it has received customer complaints about the flimsy plastic used around the lights and in the interior consoles of the car. To address this problem, Access Motors forms a quality circle. What is a benefit of forming this type of group?
it will shift the organization to a more participative culture
olga is shopping for a new laptop computer. All the computer brands offer laptops with standard screens and keyboards but each brand offers different software packages memory amounts processor speeds hard drive sizes and operating systems. Olga notices that the price of laptops varies depending on the features they include. In order to choose the best laptop computer for her olga will most likely
judge which type of laptop offers her best value according to the benefits she wants and her ability to pay for those benefits
Olga is shopping for a new laptop computer. All the computer brands offer laptops with standard screens and keyboards, but each brand offers different software packages, memory amounts, processor speeds, hard drive sizes, and operating systems. Olga notices that the price of laptops varies depending on the features that include. In order to choose the best laptop computer for her, Olga will most likely
judge which type of laptop offers her the best value according to the benefits she wants and her ability to pay for those benefits
Marvin started a small restaurant business. At first, he did everything himself, buying the ingredients, preparing and serving the food, creating the menu and setting the prices, and handling the finances of the restaurant. As his business grows, Marvin may have to do all of the following EXCEPT
keep doing every himself
marvin started a small restaurant business. At first he did everything himself buying the ingredients preparing and serving the food, creating the menu and setting the prices and handling the finances of the restaurant. At his business grows, Marvin may have to do all of the following EXCEPT
keep doing everything himself
Tasty foods is required by law to include the ingredients, nutrition facts suggestions for use recipes and the manufacturers contact information on its products packaging. This presentation of important information on the package is know as
labeling
Every year, Les has bought a calendar to keep track of his appointments and events. However, this year, he bought a smartphone, which has a built in calendar, so he didn't buy a new paper calendar. Which psychological variable does this scenario most closely describe?
learning
what is a basis for the psychographic segmentation of markets
lifestyle
An organizational structure that is based on direct lines of authority from the top executive to the lowest level of employees is called a ________ structure.
line
A manufacturer of washing machines and dryers is experiencing a period of decreasing sales. Therefore, it provides rebates and free installation to customers to
maintain sales goals
A ________ is best described as a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
market
a________ is the best described as a group of people who have a need purchasing power and the desire and authority to spend money on goods services and ideas
market
A company that manufactures wooden planks for construction has categorized its customers on the basis of their product requirements into three groups: construction companies, wholesalers, and government institutions. Which marketing strategy is best illustrated in this scenario?
market segmentation
A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas is referred to as
marketing
a group of activities designed to expedite transactions by creating distributing pricing and promoting goods services and ideas is referred to as
marketing
which activity is most closely associated with warehousing
marketing
A group of organizations that moves products from their producer to customers is called a
marketing channel
Political, legal, regulatory, social, competitive, economic, and technological forces comprise the
marketing environment
Political, legal, regulatory, social, competitive, economic, and technological forces comprise the
marketing environment.
Through ________, marketers ascertain the need for new goods and services.
marketing research
A _________ is a plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.
marketing strategy
A drawback of centralization is that it
may take a long time for an organization as a whole to implement decisions and respond to changes and problems on a regional scale.
A product ________ is all the products offered by an organization.
mix
Rob's company has grown in recent years, and the firm is looking to restructure the organization into larger groups. Rob and his team are deciding whether to organize its departments on the basis of geography, customer type, or product. Regardless of which basis the firm uses, it will be organized using which structure?
multidivisional
Several years ago, Russ started his own heating and cooling business. As his business grew, Russ noticed that his traditional structure was becoming difficult to coordinate, making communication difficult and decision making slow. He decided to restructure his business, organizing his departments into six larger groups: (1) heating repairs, (2) heating sales, (3) heating installation, (4) air conditioning repairs, (5) air conditioning sales, and (6) air conditioning installation. What type of structure has Russ adopted?
multidivisional
In comparing customer departmentalization and geographical departmentalization, it can be said that
neither focuses on the organization as a whole
In the context of the evolution of the marketing concept, the production orientation was characterized by
new technologies that made it possible to manufacture goods with ever increasing efficiency.
The Golden Group is a group of luxury hotel that caters exclusively to high-end customers who form a small part of the market and are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies
niche marketing
span of management refers to the
number of subordinates reporting to a manager
Span of management refers to the
number of subordinates reporting to a manager.
multinational corporations often use a geographical approach to departmentalization because
of vast difference between different regions
What is true of organizational culture?
organizational culture is more commonly expressed informally
what is true of organizational culture
organizational culture is more commonly expressed informally
private distributor brands are
owned and controlled by a wholesaler or retailer
When a company sets a low price for a new product to discourage competition from entering the market, it is using the ________ strategy.
penetration pricing
Which pricing strategy is typically related to pricing new products?
penetration pricing
Motor Parts, a large auto parts store, did an experiment to see whether it was faster to have one person work on each car repair or have a team of people work together on a repair. It found that each employee, working independently, could do three to five auto repairs per day. However, when one person removed the old part, another person prepared the new part, and a third person installed the new part, they were able to complete up to twenty repairs per day. This scenario demonstrates that
people can preform more efficently if they master just one task rather than all tasks
In the context of the psychological variables of buying behavior, ________ is the process by which a person selects, organizes, and interprets information received from his or her senses.
perception
Materials handling, transportation, and warehousing are all examples of activities of
physical distribution
when a company creates time place utility by focusing on making products available when they are wanted with adequate service and at minimum cost it is engages in
physical distribution
If a foreign trade policy of a country states that multinational companies can enter its market only by merging with a local business partner, this would represent which environmental force?
political
If a foreign trade policy of country states that multinational companies can enter its market only by merging with a local business partner this would represent which environmental forces?
political
What would be considered as regulatory forces in a marketing environment?
political actions of interest groups
The financial value placed on an object involved in an exchange between a buyer and a seller is known as its
price
Choice Motors produces luxury cars with heated leather seats, sleek design features, and expensive technology that includes giving drivers a 360-degree view of the exterior of the car while they are driving. The pricing strategy that would most likely be associated with these cars is
price skimming.
Christy sells her handmade jewelry to customers at craft fairs. This is an example of the ______ marketing channel
producer-to consumer
Pierce Products has a computer electronics division, telecommunications equipment division, and kitchen appliances division. Pierce Products uses ________ departmentalization to structure its organization.
product
Ski and Surf, a large distributor of skiing and diving equipment in the United States, is organized into four business units: (1) Mountain States Ski, (2) West Coast Surf, (3) South Central States, and (4) Central States. What two types of departmentalization are illustrated in this example?
product and geographical
tough tread a tire manufacturing company is in the process of developing a new product. its R&D team has shortlisted the idea of a tire fitted with a traction device to be used during heavy snowfall. It is in the process of transforming the idea into an actual model though tread is currently in the _____ stage
product development
3D White Wild Mint toothpaste, 3D white brilliance toothpaste, 3D whitening therapy enamel care toothpaste are all products in Crests
product lines
Millennial Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Millennial Phones save costs and thus allow the firm to sell its phones at more competitive prices. Millennial Phones' decision to advertise through different media than the ones adopted by other firms illustrates the ________ activities of the marketing mix.
promotion
The role of ________ is to communicate with individuals, groups, and organizations to facilitate an exchange directly or indirectly.
promotion
the role of _____ is to communicate with individuals groups and organizations to facilitate an exchange directly or indirectly
promotion
Slim Spirits targets its reduced calorie alcoholic beverages toward those who want to drink alcohol without consuming too many calories. This best exemplifies
promotional positioning
Daphne works for a pharmaceutical company sends her to medical conferences several times a year, so she can talk to professionals in the medical filed and identify potential buyers of her company products. What steps in the personal selling does this scenario best describe.
prospecting
An advantage of a matrix structure is that it
provides flexibility, enhanced cooperation, and creativity
A difference between advertising and publicity is that advertising
provides specific information to persuade a person to act, while publicity seldom calls for action.
A ________ strategy uses promotion to create consumer demand for a product.
pull
A ________ strategy uses promotions to create consumers demand for products
pull
The exclusive use of advertising indicates the use of a ________ strategy.
pull
Christina is a saddle fitter for Horsing Around, a company that makes riding saddles. Christina gives a prominent stable owner, Nick, a large discount on one of her company's custom saddles in the hope that Nick will recommend Horsing Around to his clients. This is an example of a(n) ________ strategy.
push
Christina is a saddle fitter for horsing around a company that makes riding saddles Christina gives a prominent stable owner, nick a large discount on one of her company custom saddles in the hope that nick will recommend horsing around to his clients. This is an example of an _______ strategy
push
Personal selling to marketing channel members indicates a ________ strategy.
push
When close shave, a company producing razors and shaving accessories asks supermarkets to give its new razors shelf space and special displays it is using a
push strategy
When Close Shave, a company producing razors and shaving accessories, asks supermarkets to give its new razors shelf space and special displays, it is using a
push strategy.
A products ______ reflects the degree to which a good service or idea meets the demands and requirements of customers
quality
big box wholesale club sell items in large volume which allows it to sell items for less per unit. This is know as a ______ discount
quantity
Industrial products such as lumber, cotton, and iron ore are classified as
raw materials
Furry Paws, a local pet store, places its own brand of dog food next to the more established brands. Doing so makes it obvious that Furry Paw's dog food is less expensive than the other brands, thus making it look like a better deal to customers. This is an example of
reference pricing
Fancy Footwear buys shoes for men, women, and children from a large producer and sells them directly to end users. In this scenario, Fancy Footwear is a
retailer.
Michael worked for a textile manufacturer during the first half of the 20th century. When the supply of his company's textiles exceeded customer demand, he realized that he would have to invest more money in advertising his products and go directly to his customers to convince them to purchase his products. Based on this scenario, Michael has most likely adopted the ________ orientation.
sales
Which orientation in the evolution of the marketing concept was characterized by the supply of manufactured goods catching up with and then exceeding demand, leading businesspeople to realize they would have to promote their products to get buyers to desire them?
sales
Which element of the promotion mix involves direct inducements offering added value or some other incentive for buyers to enter into an exchange?
sales promotion
which products is the most suitable for selling through a total market approach
salt and sugar
Rich runs a home improvement business. He is happy with the level of business he receives but he wants to learn more about his customers so he studies information compiled by the U.S census bureau and other government agencies databases created by marketing research firms, and sales and other internal reports. What kind of data is Rich using in this scenario?
secondary data
The first step in developing a marketing strategy is
selecting a target market
To maintain customer satisfaction in selling its luxury cars, Upscale Motors provides salesperson assistance, technical advice, warranties, and repair services. Most of its customers buy these cars after shopping and comparing price, quality, and style. Upscale Motors uses ________ distribution.
selective
Sarah has produced 1,000 jars of raspberry jam, using the homegrown raspberries from her field. By concentrating her efforts on advertising and publicity, she is trying to encourage people to notice and buy her product. Through her promotional activities, Sarah is primarily engaging in the marketing function of
selling.
Smart Talk develops a smartphone with a state-of-the-art camera, allowing customers to use their phones as their main photo and video device. This smartphone is currently experiencing the declining sales curve and declining profits that are characteristic of the maturity stage. What is a reason for this decline in sales and profits?
severe competition
Before buying a new mountain bike, Farouk goes to several stores and searches online to compare competitive products in terms of price, features, quality, and style. In this scenario, the mountain bike is an example of a ________ product.
shopping
During a recent hockey game, Patrick broke his stick. When he goes to the sporting goods store to replace it, he considers the price of the stick as well as its quality because he wants to avoid another broken stick. As an avid hockey player, who has used multiple stick brands, Patrick has two brands he prefers over the others, so he narrows his choice down to one of those two brands. The hockey stick in this scenario is an example of a ________ product.
shopping
Micah, Felicity, and Jasmine have developed a common pattern of behavior. They all own large houses, drive fancy cars, and belong to an elite country club. Micah, Felicity, and Jasmine most likely belong to the same
social class
adam smith 18th century economist illustrated improvement s in efficiency in manufacturing units through the application of
specialization
Adam Smith, an 18th-century economist, illustrated improvements in efficiency in manufacturing units through the application of
specialization.
A wide span of management is appropriate when
subordinates are highly competent.
in a survey of business managers disruption in the ______ was viewed as the number one crisis that could decrease revenue
supply chain
because consumers associate a drugs price with potency, some pharmaceutical companies use the ______ strategy to price their over the counter drugs
symbolic/ prestige pricing
Because consumers associate a drug's price with potency, some pharmaceutical companies use the ________ strategy to price their over-the-counter drugs.
symbolic/prestige pricing
Dilbert's, a large department store chain, has store managers, district managers, regional managers, and functional managers. What type of organization does this describe?
tall
Precision Movement Inc. is a company that markets its products—luxury wristwatches—exclusively to high-income individuals and celebrities. Thus, high-income individuals and celebrities are most likely Precision Movement Inc.'s
target market.
A temporary group of employees, usually chosen for their expertise, that is responsible for bringing about a particular change is a(n)
task force
a temporary group of employees usually chosen for their expertise that is responsible for bringing about a particular change is a
task force
Aiden's music store developed a smartphone application to improve its distribution, promotion, and new-product development. In this scenario, Aiden's store is using ________ forces.
technological
David's Deli, a nationwide deli shop chain, introduces a new sandwich in the Northeast to try out its marketing strategy before offering the product across the country. Thus, this deli shop in the __________ stage of the product development process.
test marketing
David's Deli, a nationwide deli shop chain, introduces a new sandwich in the Northeast to try out its marketing strategy before offering the product across the country. Thus, this deli shop is in the ________ stage of the product development process.
test marketing
An organizational structure is
the arrangement or relationship of positions within an organization
An organizational structure is
the arrangement or relationship of positions within an organization.
Comfort Food Reimagined is a new restaurant that prepares childhood favorites in new ways to appeal to adults. The restaurant's owner has empowered Bill, an employee, to create a new advertising campaign to attract customers. What does Bill need to carry out this assignment?
the authority to make decisions about the advertising materials and costs
The car lot is a large car dealership. It could sell its cars for $500 and give customers a lifetime guarantee, but based on the marketing concept, why shouldn't it do this
the company should strike a balance between achieving organizational objectives and satisfying customers
Albert's Foods, a multinational chain of supermarkets, wants to open a new store in a new country. Before launching in the new market, the management of Albert's Foods wants to collect primary data about the country's market. Which source of information will it most likely use?
the data collected from anonymous surveys conducted in malls in the country
alberts foods a multinational chain of supermarkets wants to open a new store in a new country before launching in the new market the management of Alberts food wants to collect primary data about the counties market. Which sources of information will it mostly likely use
the data collected from anonymous surveys conducted in malls in the country
At the heart of all business is ________, the act of giving up one thing in return for something else.
the exchange
At the heart of all business is __________, the act of giving up one thing in return for something else.
the exchange
Which factor is least likely to be a competitive or economic force in the marketing environment?
the laws related to employment in a country
which factors is least likely to be competitive or economic force in the marketing environment
the laws related to employment in country
Which factor is a social force that influences the marketing environment?
the public's opinions about the environment
Preston decides to buy a new car. He does a lot of research online and goes to several car dealerships to test drive cars. He finally decides on a car to purchase, but, in order to buy it, Preston must take out a loan. He also must get the car inspected and registered before he can start driving it. In this scenario, which is a nonmonetary cost associated with Preston's car purchase?
the time taken to test drive various car models
what is true of self directed work teams
they are disjoined to give employees a feeling of ownership of a whole job
What is a reason a company would want its own warehouse?
to provide customers with more control over their goods
what is a reason a company would want its own warehouse?
to provide customers with more control over their goods
smart talk develops a smartphone with a state of the art camera allowing customers to use their phones as their main photo and video device. This smartphone is currently experiencing the declining sales curve and declining profits that are characteristic of the maturity stage. What is a reason for this decline in sales and profits?
too much money spent on research and development
Precision Prescriptions manufactures and sells a variety of drugs for a large market consisting of people of different genders, ages, educational backgrounds, lifestyles, geographic locations, and income levels. It assumes that all buyers have similar medical needs and wants. In this scenario, Precision Prescriptions is most likely demonstrating a ________ to marketing.
total-market approach
A ________ is a brand that is legally protected from use by any other firm.
trademark
Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of......
transporting
Larry has a farm where he grows fresh vegetables and fruit. The process he uses to move the produce to the local farmer's market where he will sell them to customers is the marketing activity known as
transporting.
Noreen is a supervisor at a fast food restaurant. Every week, she submits a progress report to Micah, the restaurant manager, to let him know how the restaurant is doing and to bring any employee performance concerns and customer feedback to her attention. What type of communication does this scenario describe?
upward communication
selective distribution typically includes products like automobile major appliances others and furniture and
users only small proportion of all available outlets to expose products
Selective distribution typically includes products like automobiles, major appliances, clothes, and furniture, and
uses only a small proportion of all available outlets to expose products
Selective distribution typically includes products like automobiles, major appliances, clothes, and furniture, and
uses only a small proportion of all available outlets to expose products.
A customer's subjective assessment of benefits relative to costs in determining the worth of a product is known as
value.
Marshall Entertainment buys televisions from a manufacturer and then sells them to department stores. Marshall Entertainment is most likely a
wholesaler.
Franco is a manager at a large electronics store, where his main responsibility is managing 25 employees. His employees are highly competent, so he doesn't need to interact with them frequently and few problems arise. His company has a set of specific operating procedures that govern his activities and the activities of his employees. What type of span of management does this scenario describe?
wide
