BA370: Exam 3 Quiz Questions

short-term sales

According to your text, sales promotions such as free samples and point-of-purchase displays are designed to build -brand attitudes. -brand awareness. -long-term sales. -short-term sales. -customer loyalty

the product design team develops initial drawings for a new product offering.

All of the following are examples of the value provided by a supply chain in the production of kitchen stoves except -the stove maker turns the components into the stove. -the product design team develops initial drawings for a new product offering. -the components manufacturer helps the stove manufacturer by supplying parts and materials. -the retailer educates the customer about product features, and delivers and installs the stove. -the transportation company gets the stove to the retailer.

full-line discount stores

Walmart, Target, and Kmart offer a broad variety of merchandise, limited service, and low prices, which would classify them as: -department stores. -full-line discount stores -specialty stores. -category specialists.

Push

When introducing new products, Quaker Oats uses a(n) ________ strategy by offering retailers discounts on the products along with point-of-purchase displays to motivate them to highlight the product.

consumers

Wholesalers sell to all of the following except: -manufacturers. -consumers. -industrial users. -retailers. -businesses.

Speciality stores

________ tailor their retail strategy toward very specific market segments by offering deep but narrow assortments and sales associate expertise.

the number of firms with which the seller needs to deal to get its merchandise to the customer.

As noted in your text, the complexity of a global distribution channel is determined by: -the number of firms with which the seller needs to deal to get its merchandise to the customer. -the type of product that must be distributed. -the language barriers that exist between firms in different countries. -how many products the seller needs to distribute. -government regulations that exist in foreign countries

persuasive

Companies such as Lancôme often use ________ advertising to convince consumers to take action such as switching brands or trying a new product

direct marketing

The IMC channel that has received the greatest increase in aggregate spending recently is ___________, or marketing that communicates with target customers to generate a response or transaction. Traditional __________ includes mail and catalogs sent through the mail; ___________ also includes email and mobile marketing.

Objective-and-task

The ________ method determines the budget required to undertake specific tasks to accomplish communication objectives. -task -objective-and-task -available budget -competitive parity -rule-of-thumb

they sell to customers for their personal use

The key factor distinguishing *retailers* from other members of the supply chain is that: -they rarely engage in personal selling. -they sell to customers for their personal use -they use advertising to generate demand. -they sell to consumers, businesses, and government. -they utilize marketing to reach consumers.