bcor 350 exam 4 chapter 7
blogs
____ is/are considered a consumer-controlled digital media
useful
a marketing website should be easy to use and visually appealing. To be effective, these websites must also be
according to the text, what can be the ultimate direct marketing medium, assuming it us used correctly?
invasion of privacy
according to the text, what is the toughest public policy issue now confronting the direct marketing industry?
mobile marketing may risk irritating consumers
advantages of mobile marketing include all of the following except
easy, convenient, and public
buyers have increased their use of direct and digital marketing because they are ___
real-time marketing
digital marketing can link brands to important moments in customer's lives. This aspect of digital marketing is called ____
direct, one-to-one communications
direct mail is well suited for which of the following?
interaction with limited number of customers
disadvantages of direct marketing to sellers include
direct-response television marketing
infomercials are a form if marketing considered a part of
phishing
is a type of identity theft that uses deceptive emails and fraudulent online sites
brand community
many company websites are now designed to do more than just sell product. these websites, known as ___ websites, attempt to build closer customer relationships and generate engagement with and between the brand and its customers.
kiosk
many consumers today rent DVDs from a vending machine called Redbox that can be found in retail stores and other locations. Redbox is which type of direct marketing tool?
permission based email marketing
to avoid being intrusive and annoying, most legitimate email marketers practice ___, which means sending email pitches only to customers who "opt in."
display ads and search-related ads
what are two main forms or online advertising?
that everyone and everything may soon be connected digitally
what is mean by the term "the Internet of Things" (IoT)?
viral marketing
what is the digital version of word-of-mouth marketing?
direct and digital marketing
which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships?
printed catalogs can drive online and mobile sales
which of following statements regarding catalog marketing is correct?
online marketing, social media marketing, and mobile marketing
which of the following correctly identifies forms of digital direct marketing?
inexpensive, efficient, and fast
which of the following correctly identifies what direct and digital marketing offer sellers?
social networks are largely user controlled
which of the following is a challenge to marketers regarding their use of social media
blogs are a user-controlled medium
which of the following is a potential disadvantage to using blogs for marketing?
smartphones can be very useful in shopping situations
which of the following statements regarding mobile marketing is correct?
mobile marketing
which of the following would be best suited for marketers to engage customers anywhere and at any time during the buying and relationship-building processes?
birdpost
which of the following would represent a niche online social networking site?
companies risk angering already as-wearing consumers
why should companies use mobil marketing responsibly?
online sales
the hottest growth area for the retailer Home Depot in the U.S. market has been attributed to
Privacy Promise of the DMA members involve
All companies must agree to notify customers when any personal information is rented, sold, or exchanged with others
phishing
Consumers may receive an email, supposedly from their bank or credit card company, saying that their account's security has been compromised. The sender asks them to log on to a provided web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called
marketers cannot control where users pass along the message
one drawback to viral marketing is that..
are largely user controlled
one of the challenges of social media marketing is that social media
direct marketing as a supplementary channel
pricline.com sells its services through
interactive
social media is ideal for staring and participating in customer conversations and listening to customer feedback. This is because social media is
direct and digital marketing
the fastest growing form of marketing is