Brand and values

SLOGAN

A catchy phrase or statement often used to sell a service or product.

BRAND

A collection of images and ideas that represents a business.

BRAND IMAGE

A definite impression about the brand that appears in consumers' minds.

NEUROMARKETING

A field of marketing that studies people's responses to marketing stimuli in the brain.

LOGO

A word, name, symbol, or trademark designed for easy recognition.

BRAND LOYALTY

Consistent preference for one brand over all others

CORE VALUES

Powerful guiding principles of an organisation which define the company's character and identity. These are considered timeless.

SPONSORSHIP

Support for an individual, organisation, team, event or program in return for the right to use them to promote a corporation's name, image, product and services.

BRAND EQUITY

The value of a company or brand name