media tells you what to think about
agenda setting
Google archiving of books provides access to books that are often older and not actively promoted but are still in print. These books are...
back listed
The combination of interactive text, graphics, photos, videos, and audio creating multiple versions of a story for different types of media
backpack journalism
This often prevents entry into a media market
barrier to entry
This is the attempt of advertising campaigns to reinforce buying a production
brand loyalty
shared content, costs, and technology are some of the reasons newsrooms are doing what
combining multiple media in the same room
Where all things come together
convergence
this protects authors of work from having their ideas stolen
copyright
New media allows for .... of content.
customization
this is the collection of online information for marketing purposes. Most people don't know the information is being collected
data mining
Age education and income are all examples of what in the world of advertising
demographics
This is the spread of innovation
diffusion
this happens when first copy expenses are spread over many subsequent copies
economies of scale
This guarantees free speech
first amendment
... tells the audience how to view a specific topic by including or deleting information framing
framing
This is the name given to people who decide what appears in media.
gatekeeper
Finish the thought: any publicity is
good publicity
.... is the use of media to create a consensus around certain ideas, so that they become to be accepted as common sense
hegemony
what emerged as the first news images during the civil war.
illustrations
the fact that the majority of work done in our modern world involves communication of information we now live in an....
information society
This is the use of commercial media and messages in a clear, consistent, and influential way
integrated marketing
Entertainment is much more popular than new in todays world a focus on so important content is an example of: .
junk culture
This is harmful and untruthful written criticism from media that does damage to someone
liable
The news talk show and movies are examples of...
mass communication.
This type of investigative journalism was done to expose corruption and scandal
muckraking
targeting an advertisement to a specific neighborhood is an example of....
narrowcasting
This type of news media is known for more in depth coverage of hard news
newspapers
How much time do people spend a day exposed to media
nine + hours
The unauthorized use of content downloaded from the internet
online privacy
These included daily news and sold for one cent
penny press
What view involves analysis of patterns of class domination and economic power
political economy
This is when a product is placed in a type of media for advertising purposes
product placement
The intentional influence of attitudes and opinions
propaganda
This is an exaggerated statement in advertising that is not meant to be factualy
puffery
Self regulation of journalistic ethics
social responsibility
these types of magazines are doing well in an otherwise tough economy.
special interest
this was the first example of a movable type press.
the Gutenberg press
this model can be applied to all forms of human communications
the SMCR
.... is the gap between Internet use between righ and poor. The larger issue is access to information.
the digital devide
This allows media consumers to access media at a time other than when it first airs
time shifting
This type of magazine focuses on specific professions
trade magazine
... is a fee when you pay each time when you use something.
usage fee
This is the target audience for most advertising on comer products
women between the age of 18 and 49
This type of journalism was known for sensationalism
yellow journalism
Which verdict established the basis for free speech in America
zenger
This type of research focuses on gender issues in media
Feminist studies
This company is the leader in online advertising
This type of advertising appeals more to reason than feeling
Hard-sell advertising
this magazine has the highest U.S. Circulation
AARP
Newspaper reporters often do the most in-depth reporting, but journalists often find breaking news on these.
Blogs
these are paid to media creators for the use of their work
Copyright Royalty fees
New innovation always makes what kind of impact on older forms of media
Economic
He was known for identifying four models of public relations
James E. Grunig
This allows competing newspapers to share resources while maintaining editorial independence
Joint operation agreements
This award, given out in to journalists who do excellent work, is named after famed New York publisher ........
Joseph Pulitzer/(William Randalph Hurtz where friends)
This type of communication never happens face-to-face.
Mediated
This was one of first newspapers that figured out how to make money online
New York Times
Promotion media relations and lobbying are all functions of...
Public Relations
Which media is most limited in its ability to reach advertisers
Radio
Which retailer can predict future births?
Target
This oil disaster was an example of one of the worst PR responses in history.
The exxon oil spill
John Miltons idea contending that truth and best concept will win out.
The marketplace of ideas
