BUS 312 3.2

millennials (also called generation Y or Echo boomers)

Born between 1977 and 2000 these children of the baby boomers number 83 million or more. becoming larger then the baby boomers segment. most financially strapped.

Ford offers a wide variety of cars that range from around​ $14,000 to over​ $54,000. This reflects which economic​ factor?

Income distribution

Which of the following statements is correct regarding the current demographic​ environment?

The U.S. population is rapidly getting older.

According to the​ text, what is the single most important demographic trend in the United States​ today?

The changing age structure of the population

Generation Z

born after 2000 anaylyst include them from 1995 also. they spend an estimated 44 billion annually. and influence about 600 Billion of spending money.

Generation X

born between 1965 to 1976. Much smaller then the boomer generation. sometimes overlooked consumer group

Baby boomers

born in 1946 to 1964. Has been one of the most powerful forces shaping th emarketing environment. The youngest boomers are now in there 50's

The​ __________ environment consists of economic factors that affect consumer purchasing power and spending patterns.

economic

The​ "echo boomers" is another name for​ __________.

millenials

Demography studies statistics include​ ________.

​age, gender,​ race, and occupation