BUSAD Chapter 16 Warm-up

​________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products.

A push strategy

Which of the following types of advertising appeals is best for​ business-to-business sales with concerns such as​ profitability, quality, and technical matters and usually involves​ rational, fact-based​ persuasion?

Logic

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a​ purchase?

Stimulating action

Which of the following represents a promotional messaging method that involves presenting a​ business's views on community​ matters?

Advocacy advertising

As a​ salesperson, Jane advises and helps her customers in discovering the best products to meet their personal requirements. Jane is utilizing which of the following​ approaches?

Consultative selling

Which of the following is the biggest category of consumer​ promotion?

Coupons

Which type of direct marketing media involves the utilization of media to influence an instant purchasing reaction from​ consumers?

Direct response television

Which type of sales promotions includes offering​ no-cost or very low-cost items to consumers to motivate them to purchase a certain​ product?

Premiums

Which of the following is a short message sent to the media on a topic of potential news​ interest?

Press release

Which step in the personal selling process involves discovering and ensuring that consumers meet certain​ requirements?

Prospecting

What is one of the greatest advantages of direct​ marketing?

The results are measurable

Another name for​ word-of-mouth marketing is​ _________.

Viral marketing