BUSBTC320- Chapter 04 Quiz

________ are flexible and allow for explanation of difficult questions as well as demonstrating products.

Individual interviews

Which of the following is true of question formats in questionnaires?

Open-ended questions are useful in exploratory research to find out what people think.

________ mine(s) individual online media connections and conversations.

Social targeting

Which of the following is an advantage of primary data?

They are more relevant than secondary data

Suppliers and resellers can update their accounts, arrange purchases, and check orders against inventories through ________.

a company's extranet

The initial function of a marketing information system is ________.

assessing the information needs of a company

Vernon Inc. would like to set the best price for a new product. The firm conducts an experimental study by selling the new product at two different prices in two different locations keeping other factors constant to see if a lower price results in better sales. This is most likely an example of ________ research.

causal

A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavoring, and the other has artificial flavors. This is an example of ________.

experimental research

In most marketing research projects, what type of research is conducted first?

exploratory

Kathy Jenkins is planning to conduct research on consumers' personal care routines. Since the questions are likely to be personal and sensitive, Kathy wants to select a contact method that will encourage respondents to answer honestly. Which of the following contact methods is most likely to best serve Kathy's purpose?

mail questionnaires