Business Case

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Business case

'Business case: Information that describes the justification for setting up and continuing a project. It provides the reasons (and answers the question 'why'?) for the project...

reasons for creating a business case

1. It is a vehicle for gaining approval to move forward, and to receive appropriate funding and resource commitments

Challenges in Business Case

1. working out what the costs will be (not missing something important!), and appropriately 'sizing' them.

reasons for creating a business case

2. It provides a consistent message to many different audiences - it is a major tool in communicating what is happening/ intended to happen and why

Challenges in Business Case

2. defining realistic benefits, and providing some method of quantification and measurement

reasons for creating a business case

3. It sets down what is to be achieved and thereby provides the target from which to measure success against

Challenges in Business Case

3. identifying intangible elements (costs and benefits), such as 'better staff morale' and presenting them accordingly

Challenges in Business Case

4. defining sensible timing of incurring costs and 'realising' benefits

Business case

A business case 'documents the justification for a project for executive decision makers and provides a mechanism to evaluate the success of a project at its completion'

Business case

A business case is '...a key document...where the analysts or consultants present their findings and propose a course of action for senior management to consider'

Business case

A business case is 'an explanation as to why the organisation has decided to go forward with a project'

Initial Business Case

Clear, simple document justifying the resources to perform measurement and analysis. Outcome: Authority ('sign off') and rationale to perform investigation work

Contents of Business Case

Introduction Executive summary Current situation & Future vision Options considered Cost & Benefits Impact assessment Risk assessment Recommendation Appendices

Formal Business Case

It makes sense that the amount of time and effort put into a business case should be related to: - the cost/size of the project under consideration - the investment required - the level of risk involved Many organisations state a set of rules as to when a formal business case is required.

Detail Business Case

Reasoned analysis, leading to a substantiated decision Outcome: Decision as to solution to pursue and authority to proceed with it

Business case

The business case presents a detailed explanation of the purpose and objectives for the project. It explains the approach and implications for the business along with the costs, benefits and risks associated with the project and the impacts on [key stakeholders]. [It] contains all the information necessary for [executives] to make a decision.


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