business exam 2

T/F RTS Computer Group wants to set up a planning system that will integrate its production and operations system with those of its suppliers. As its operations management consultant, you explain that it needs a material requirement planning (MRP) system. False

False

T/F Since U.S. manufacturing competes on price throughout the world, innovation plays a very small part in the U.S. economy.False

False

T/F The doctrine of "employment at will" means that employees must be allowed to keep their jobs as long as they are willing and able to perform their required duties. Under this doctrine, employers can only fire or lay off an employee if the firm is in serious financial difficulty or the employee is grossly incompetent or has committed a felony. False

False

T/F The golden handshake...False

False

T/F The purpose of market segmentation is to identify the features...False

False

Bob is an office manager with a financial company. His company recently announced that it will soon implement a flextime plan. Under this new system, Bob is likely to find that he will have to work longer hours.

he will have to work longer hours.

Micah, the CEO of All-Time Fitness, often brags that her company pays the highest salaries in the industry, has excellent working conditions, and has clear and consistent company policies. She also admits that her workforce is not highly motivated. Herzberg's research suggests that All-Time Fitness is having difficulty motivating its employees because it focuses on hygiene factor

hygiene factor

Which statement about B2B market is true...industrial buyers are usually large

industrial buyers are usually large

Enterprise resource planning (ERP)...monitors the computerized functions of all the divisions

monitors the computerized functions of all the divisions

In terms of employees communicating with management, one way employees can be motivated on the job is if there are procedures for encouraging open communication.

there are procedures for encouraging open communication.

Connor's goal to sells his company's...the differences between high-context and low-context culture

the differences between high-context and low-context culture

While planning a new product launch, Manny knew that the art department was ready to work on the promotional pieces right away. But they are not able to start until the strategy group established the price point and the purchasing group obtained the paper needed to make the promotional piece. Establishing price points would take about a week and was dependent on manufacturing getting the costs to the strategy group. This was expected a week from today. The purchasing group indicated the paper could be obtained locally the same day it was requested. Based on this information and assuming things go according to plan, when will the art department be able to begin work on the promotional pieces? 2 weeks

2 weeks

Kristie is considering adding a rack of greeting cards to her product offerings at The Avenue Bookstore. Her fixed costs associated with adding the greeting cards would be $400. Variable costs per card are $1 each. The greeting cards will sell for $3 each. Kristie's break-even point would occur at __________ cards sold. 200

200

Managers at MidTown Financial get a performance appraisal once a year. MidTown uses an evaluation process that provides feedback about performance not only from superiors but also from subordinates and other managers at the same level. This type of evaluation is known as a(n) 360-degree review

360-degree review

Which statement best describes the impact of recent advance in information technology...Advances in the information technology will give firms more flexibility

Advances in the information technology will give firms more flexibility

What would be considered part of a firm's marketing mix...Determining the best pricing strategy for a product

Determining the best pricing strategy for a product

Which statement about worker motivation is most consistent with the findings of the Hawthorne studies? Employees are more motivated if they feel they are part of a special group or project

Employees are more motivated if they feel they are part of a special group or project

T/F A cup of yogurt is an example of a product that would always be classified as a consumer good. False

FALSE

Cheryl has just taken a job...False

False

Relax-Out-Back Furnishings specializes in producing custom-made patio furniture. The most efficient process for Relax-Out-Back to utilize would be a continuous production process.False

False

T/F Although lean manufacturing attempts to reduce the amount of labor used in the manufacturing process, it typically does so by customizing products to specific tastes.False

False

T/F Geoff, a supervisor...False

False

T/F Grant, in his late fifties...False

False

T/F In his conclusions, researcher Elton Mayo...False

False

T/F Manufacturing companies are only concerned...False

False

Tomas is a professional landscaper. During the busy season, he hires college students to help complete his jobs. Tomas explains his system for maintaining a customer's lawn to the students, and he expects them to follow his instructions exactly. Tomas's approach is consistent with the ideas of Fredrick Taylor

Fredrick Taylor

Gwen is a production and operations manager...Gantt chart

Gantt chart

What is a characteristic of employment testing?It should be directly related to the job

It should be directly related to the job

So-Yung and Heidi just returned from a scuba diving and snorkeling trip in the Caymans. Both travelers highly recommended the resort where they stayed. Guest services were extremely prompt in assisting with diving excursions. All resort employees were trained to greet every guest each time they encountered them, whether it was on a pathway to the pools and beaches, or in the restaurants. Many times, the employees even referred to each guest by name. __________ in the service industry is about creating a good experience for customers. Operations management

Operations management

As companies restructure to create greater efficiencies in their operations, there is a greater opportunity for __________ where management combines specialized tasks in one job, asking employees to broaden their scope of responsibilities. Job enlargement

Job enlargement

Corinne's work productivity...Lower-order needs such a psychological needs

Lower-order needs such a psychological needs

Which statement about cultural differences in the workplace is most accurate? Managers must be very aware of cultural differences and recognize that different employees may respond best to different management and motivational styles

Managers must be very aware of cultural differences and recognize that different employees may respond best to different management and motivational styles

Which development is expected during the maturity stage of a product life cycle? Peak sales

Peak sales

Which statement about nonprice competition is most accurate? Marketers often rely on nonprice differences in their competitive strategy to enhance a relatively homogeneous product.

Marketers often rely on nonprice differences in their competitive strategy to enhance a relatively homogeneous product.

What does the box feature "Putting Your Best Foot Forward" indicate about the use of a social media review in the job selection process? Most companies consider your online presence in evaluating you as a candidate

Most companies consider your online presence in evaluating you as a candidate

Ari, a recent graduate...Motivators

Motivators

Which strategy provides an example of current marketing era...RestWay Hotels is all about the experience

RestWay Hotels is all about the experience

Renata is receiving training in maintaining and repairing assembly line robots at a school that uses equipment very similar to that used on her new job at Robo-Corp. Technologies. Her classroom training is called vestibule training.True

True

T/F According to the box "Reaching Beyond Our Borders," companies must consider a number of compensation-related issues for employees who work abroad. These may include currency conversion issues, special concessions such as travel and housing allowances, differences in health care standards in different countries, and even vacation benefits. True

True

T/F As a personal chef for a prominent family, Kim...True

True

T/F As the service industries became a larger...True

True

T/F Cora, an HR manager for a medium-sized company, is assigned to update all job descriptions and job specifications for her company. She should begin by collecting information about each job title, as well as about the kinds of activities and responsibilities that go with each job. After she thoroughly analyzes a job, she will write the job description and job specifications for that job. True

True

T/F Geo robotics International...True

True

T/F Kelley secured an internship with a financial services firm for the summer. Although she will be working full-time during the program, she is still considered a contingent worker.True

True

T/F Mahut, the HR manager....True

True

T/F Marlo works for Rite-Way Sports...True

True

T/F Rather than having frequent special sales...True

True

T/F Seth is very talented and ambitious...True

True

T/F The general marketing approach used by clothing retailer Stitch Fix, as related in the box "Shuffling Your Style with Stitch Fix," is an example of relationship marketing. True

True

Currently, which product would most likely be considered in the growth stage of the product life cycle? VR games

VR games

Which statement about human resource management opportunities and challenges is most accurate? Workers are becoming less loyal to their firms, resulting in higher turnover.

Workers are becoming less loyal to their firms, resulting in higher turnover.

Taylor completed a review of data her department collected. The team contacted potential customers through phone interviews, online surveys, and focus groups. Taylor is disappointed because the results strongly indicate the product idea she helped develop is unlikely to be popular. What should Taylor do? accept the research results and reevaluate the proposed product.

accept the research results and reevaluate the proposed product.

Abraham Maslow thought that once needs at one level of his hierarchy were met, another, higher-order need would emerge to motivate that person

another, higher-order need would emerge to motivate that person

Engineers at Cable Corp. Electronics have designed a new smartphone ready to rival iPhone. The marketing department wants to find a way to identify the new phone in the minds of current smartphone consumers and differentiate it from products made by Cable Corporation's competitors. An important part of this effort is likely to be the selection of a __________ for the new phone.brand name

brand name

Grace uses management by objectives in her office. Today, she is working with Reggie to teach him the key parts of a new software program that he can use in his work. She lets Reggie guide the teaching session and only jumps in when he has a question. What action is Grace using as she works with Reggie? coaching

coaching

The No-Salt Pretzel Company...concept testing

concept testing

Snappy Fun is a new brand of chewing gum. The company knows product location is very important since consumers want to buy this type of product with a minimum of effort. Snappy Fun represents a(n) convenience good.

convenience good.

According to the box, "Spotlight on Small Business,"creating a customize experience for buyers

creating a customize experience for buyers

When Frozen DeLites Ice Cream moved from its longtime storefront to a famous resort area, it took a big risk. However, the owners were confident that its unique ice cream treats would win customer raves. Fortunately, one of the members of the family business was convinced the shop needed to stay in touch with its customers. Frozen DeLites collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as customer relationship management.

customer relationship management.

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a dealer (private) brand

dealer (private) brand

Tri-State Grocery operates a large chain of stores across three midwestern states. While Tri-State doesn't actually produce any breakfast cereal, it markets a line of cereal under its own brand name that was produced by another company. These cereals represent a dealer (private) brand.

dealer (private) brand.

Which concept is most consistent with a relationship marketing strategy? developing a website that seeks customer feedback and allows customers to communicate with the company

developing a website that seeks customer feedback and allows customers to communicate with the company

Fran spent the day talking with a packaging company in South America, a lighting specialist in Italy, a touchpad expert in the United States, a prototype design firm in Malaysia, as well as a shipping firm in Mexico. Each of these firms provided expertise in the development of her company's latest product, a foldable eReader. The strategy that Fran's firm used to develop its latest product is distributed product development

distributed product development

As Connor scanned the employment opportunities on LinkedIn, he speculated that he might not qualify for some of the jobs. Connor was concerned that his education and skills might not be compatible with the __________ for many of today's available jobs. job specifications

job specifications

Leo just moved from a job where he dealt with the consumer market to working as a salesperson in the B2B market. As he considers his new responsibilities, it's likely that Leo will learn that industrial buyers generally require more personal service than buyers in the consumer market.

learn that industrial buyers generally require more personal service than buyers in the consumer market.

DayDreamer Travel Inc...mass customization

mass customization

Jon, a marketing manager...mass manufacturing

mass manufacturing

As a department manager evaluated the performance....meet with employees to discuss the results

meet with employees to discuss the results

Simone recently began working in an entry-level management position. She has already shown great promise, so the company has decided to groom her for an upper-level position. Trish, one of the more senior female managers in the company, has agreed to help Simone by introducing her to the right people, and providing her with the guidance and advice she needs to be successful within the firm. Trish is acting as Simone's mentor

mentor

When Greta began her PhD...mentor; job rotation

mentor; job rotation

The major benefit of open communication...motivated employees

motivated employees

According to Herzberg, the difference between motivators and hygiene factors is motivators relate to job content, while hygiene factors have little effect on employee motivation.

motivators relate to job content, while hygiene factors have little effect on employee motivation.

In the box "Adapting to Change" we read that robots excel at mundane, repetitive tasks

mundane, repetitive tasks

Swanson Preparatory School places ads in suburban newspapers to encourage graduating eighth graders to visit the campus and consider it for high school. This demonstrates how __________ also use marketing.nonprofit

nonprofit

Every day, the Mealtime Grocery Store general manager reviews employee work schedules. This includes the late-night stock crew, the cashiers, the deli, produce, and meat department crews, and the management office personnel. He coordinates work schedules with shipments, as well as the information he collects from point-of-sale terminals that indicates the busiest hours at the store, and then he communicates any exceptions to his department managers. These daily tasks are part of operations management

operations management

The evaluation of packaging...packing carries more of the promotional burden of product

packing carries more of the promotional burden of product

Ink-Full Writing Utensils..penetration

penetration

The trend away from personal salespeople to self-service in many retail outlets has caused firms to place a greater promotional importance on packaging.

place a greater promotional importance on packaging.

Bubbles and Baubles is preparing to open its newest children's party site in Tallahassee. Once open, the marketing department will be collecting information on what customers want while they are at an event at the new location. The marketing research team for Bubbles and Baubles will create original surveys with targeted questions to help collect reliable information. This type of research is described by marketing professionals as the collection of primary data

primary data

Melt-Away Creamery...process manufacturing

process manufacturing

What is a relevant criterion for the product screening process? profit potential

profit potential

The most likely reason a firm would pay its sales representatives a commission rather than a salary is that it wants to provide sales representatives with a strong incentive to generate more sales for the company

provide sales representatives with a strong incentive to generate more sales for the company

Enviro-Sharp Inc. is a leading producer of environmentally-friendly cleaning agents. As they've outgrown their current facility, Enviro-Sharp is looking for a new site. The company is mainly focusing on sites that are close to major highways and railways and are not too far from the majority of the area's population. This suggests that an important location consideration for Enviro-Sharp is reducing time-to-market

reducing time-to-market

Mike is a supervisor...salary pay system

salary pay system

Full Design Car Group manufactures several models to satisfy the different tastes and lifestyles of its customers. Customers who want traditional SUV luxury and leather interiors would prefer the Platinum model. Silver customers might be described as sportier and typically women. Fans of the Bronze model may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers and using different characteristics to define its customers, Full Design Car Group is segmenting the market.

segmenting the market.

Expectancy theory suggests that...set attainable performance goals

set attainable performance goals

Soleil, a marketing manager for a retailer of lighting products, will likely be involved in setting a price for the light fixtures her firm produces

setting a price for the light fixtures her firm produces

Hillary is an HR manager with Cook 'n Bake Supplies. She needs to recruit sales professionals to fill several positions within her company. Hillary is likely to rely on external recruiting sources if she believes that Cook 'n Bake's current employees do not have the qualifications necessary to successfully fill the positions.

she believes that Cook 'n Bake's current employees do not have the qualifications necessary to successfully fill the positions.

Bethany Bridal...shopping good

shopping good

One of the most important responsibilities for professionals in the HR field is staying current with employment-related legislation.

staying current with employment-related legislation.

As a part of HR planning process, the manager begins by asserting...taking an inventory of current employees

taking an inventory of current employees

In an effort to increase profits, Southern BBQ Kitchen is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet. These efforts, designed to identify specific groups that can be profitably served, represent an example of target marketing

target marketing

Samuel works in purchasing for Greener Foods Group...there is a very limited window... who work 8am-5pm

there is a very limited window... who work 8am-5pm

Morrison Mountain Bikes...total product offer

total product offer

Theory X managers are likely to believe that workers must be controlled in order to achieve a company's goals.

workers must be controlled in order to achieve a company's goals.