Business Final

A ________ is a performance appraisal method that provides feedback from a panel that typically includes superiors, peers, and subordinates.

360-degree feedback system

________ is the principle that employees who accept an assignment and the authority to carry it out are answerable to a superior for the outcome.

Accountability

What is extremely important to do while developing a career plan?

Be honest with yourself about your strengths and weaknesses.

________ are nonfinancial forms of compensation provided to employees.

Benefits

________ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.

Bitcoin

Which statement is true of both conventional marketing and digital marketing?

Both have to achieve the right marketing mix.

What is a similarity between goods and services?

Both undergo a transformation process.

A company is unable to pay its debts to its creditors. It files bankruptcy to free it from its financial obligations while it reorganizes and works out a payment plan with its creditors. During the bankruptcy proceedings, the company continues to operate, and it sells off some assets to raise cash to pay off its immediate obligations. Which type of bankruptcy does this scenario best describe?

Chapter 11

________ is a complete system that designs products, manages machines and materials, and controls the operations function in the transformation process.

Computer-integrated manufacturing (CIM)

What is the primary difference between criminal and civil law?

Criminal laws are enforced by the state or nation, whereas civil laws are enforced through the court system by individuals or organizations.

________ is making products to meet a particular customer's needs or wants.

Customization

________ is the grouping of jobs into working units usually called units, groups, or divisions.

Departmentalization

Why does the total-market approach work best for sellers of salt, sugar, and many agricultural products?

Everyone is a potential consumer of these products.

Horizontal communication involves the traditional flow of information from upper organizational levels downward.

False

If you choose to write a summary, do so before you have written the entire career plan.

False

If you do not possess a strength in a given area, it is important to stretch one of your skills to cover that area.

False

One of the greatest drawbacks of digital marketing is the inability of marketers and customers to share information with ease.

False

Products are either marketed to the B2B market or the B2C market, but never to both.

False

Service businesses cannot incorporate quality standards.

False

Since intellectual property is protected by patents and copyrights, there are no losses related to intellectual property theft.

False

The Hawthorne studies found that money was the primary motivator for employees.

False

The tools and techniques used in creating a business plan are not useful in designing a personalized career plan.

False

Due to consumer concerns about dishonest advertising, the ________ requires influencers to clearly disclose any connection they have with the brands they promote.

Federal Trade Commission

________ is a purposefully unlawful act to deceive or manipulate in order to damage others.

Fraud

Jared got called for jury duty and was selected to sit on the jury for a murder case. What is a task he must complete as a juror?

He must determine the facts of the case.

Tate is a recent college graduate who is working with a career counselor to determine which career path he wants to follow. In their discussion, his career counselor asks him how he thinks changes in technology will impact his career. All of the following are questions that they would most likely address in their discussion EXCEPT

How can you use technological changes to your advantage once you get a job?

________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Identity theft

What is an advantage of using a flextime schedule?

It improves the ability to recruit and retain workers who wish to balance work and home life.

What is an advantage associated with job rotation?

It reduces the boredom created by specialization of tasks.

________ is the legal power of the court, through a judge, to interpret and apply the law and make a binding decision in a particular case.

Jurisdiction

In terms of requirements for enforcement of a contract, what does consideration mean?

Money or something of value must be given in return for fulfilling a contract.

Prime Computers is a company that sells computers and software. The company has a website that allows customers to post comments about the computers and software it sells. Why is it important for this company to encourage customer feedback?

Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.

________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

Podcasts

The black-and-white squares that sometimes appear in magazines, posters, and store displays, which let a consumer with a smart device view a website, video, or image with additional marketing information is known as a

QR code.

Fizzle, a soda and sparkling water company, released a new drink with more caffeine and sugar than any other drink on the market. The company has marketed this new drink as the perfect pick-me-up to start the work day and stay alert throughout the day. Several customers who tried the drink experienced shaking hands, which caused several car accidents and work machine operation accidents. When these customers filed lawsuits against Fizzle, the court found in favor of the customers. Which reason explains the court's decision?

The company is legally responsible for any negligence in the design, production, sale, and consumption of its products.

What is a defining characteristic of a service?

The performance of a service occurs at the point of consumption.

What do employees list as their top complaint, related to communication, in the workplace?

Their managers fail to listen to their concerns.

What is a major difference between the Theory X and Theory Y views of management?

Theory Y takes into account people's needs for companionship, esteem, and personal growth, whereas Theory X does not.

At Just Right Thermostats, managers and workers share responsibilities, managers stress employee participation in all aspects of company decision making, and employment is long term. What theory of management does Just Right Thermostats follow?

Theory Z

What is a major advantage of piece wages?

They motivate employees to increase output.

An organization's structure determines how well it makes decisions and responds to problems, and influences employees' attitudes toward their work.

True

Companies that engage in price discrimination are subject to the laws set forth in the Clayton Act.

True

In regard to economic conditions, it is important to evaluate whether potential employers are optimistic or pessimistic about the economy.

True

Material-requirements planning can be, and often is, used in conjunction with just-in-time inventory management.

True

Of all the federal regulatory units, the Federal Trade Commission most influences business activities related to questionable practices that create disputes between businesses and their customers.

True

One of the goals of developing a personal career plan is to organize and structure the data and information you collect about job prospects, the overall job market, and your competition.

True

Penetration pricing is less flexible than price skimming.

True

Planning, as a function of human resources management, includes determining the status of current personnel when planning human resource needs for the future.

True

Theory Z is more participative and encourages lifelong employee commitment more than traditional management approaches.

True

What motivates employees to perform on the job is the focus of human relations.

True

________ occurs when a message gets sent from person to person to person. It can be an extremely effective tool for marketers, particularly on the Internet.

Viral marketing

What is true regarding financial projections and budgets?

You should have a clear idea of your budgetary requirements.

What is a tool you can use to evaluate your personal strengths and weaknesses and the opportunities and threats that may impact your career?

a SWOT analysis

Tina is a singer and songwriter who has released an album of her songs. What protects her ownership rights on this material?

a copyright

Jesse owns a pawn shop. One day, a man comes into the shop with a stolen watch that he wants to pawn. Even though Jesse knows that the watch is stolen, he buys it anyway because he wants to resell it and make a profit. In this scenario, Jesse's behavior is considered to be

a crime.

Creative Ceramics, a company that produces ceramic vases and decorative items, uses photos and videos to promote its products on its website. However, it does not interact with consumers through personal messages or responses. In this scenario, what type of website is Creative Ceramics using?

a media sharing site

After Christmas, a large discount store places all of its Christmas wrapping paper on sale for 75 percent off. This is an example of

a seasonal discount.

Low morale is likely to result in

absenteeism.

A line-and-staff structure

allows line managers to focus on their expertise in the business operation.

The difference between an arbitrator and a mediator is that

an arbitrator's solution to a labor dispute is binding on the participants, while a mediator's solution is not binding.

Philip owns a used car dealership. For every car he sells, he offers a three-year or 36,000-mile warranty. During this period, he promises to fix any and all defects specified in the warranty. Which type of warranty does this describe?

an express warranty

A job ________ involves determining, through observation and study, the specific tasks that comprise a job; the knowledge, skills, and abilities necessary to perform the job; and the environment in which the job will be performed.

analysis

In the United States, wage differences are acceptable only if they are

attributed to seniority.

Wallace Motors measures and evaluates the quality of its cars and services against the market leaders in the automobile industry. Wherever there is a gap, Wallace Motors tries to cover that gap by imitating the best practices of these market leaders. This is known as

benchmarking.

Using an online monitoring and analytics tool allows companies to

better understand their customers.

Alan works as a news anchor for a television network. In addition to his regular pay, at the end of each year, his company pays him and his co-workers additional compensation as a "thank you" for good work. This monetary reward would most likely be categorized as a

bonus.

Kevin signed a work-for-hire agreement to develop a mobile application for an investment company. However, he failed to deliver the application that he promised. This is an example of

breach of contract.

Home and More sells rugs, art, lamps, and other decorative pieces to homeowners, so they can express their personal styles in their homes. This is an example of

business-to-consumer marketing.

To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called

buzz marketing.

What does an organizational chart display?

chain of command

A well-designed management information system that utilizes digital technology will result in ________ for an organization.

clearer communication

Chloe has recently graduated from college and is trying to decide which career path to follow. Which of the following will help her understand her personal strengths and weaknesses?

collecting data and information about job prospects, the overall job market, and her competition

The negotiation process through which management and unions reach an agreement about compensation, working hours, and working conditions for concerned employees is referred to as

collective bargaining.

At Marvelous Motors, employees are paid a percentage of their sales in order to motivate them to sell as many cars as they can. This company incorporates ________ as an incentive system.

commissions

To successfully implement a career plan, you should do all of the following EXCEPT

communicate your career needs to employers, even if they aren't currently hiring.

Because it provides a way for businesses to personalize customer relationships, ________ is a major element of any strategy to develop and manage long-term customer relationships. Multiple Choice

communication

To gain an edge, businesses must

continually alter, adapt, and develop products to keep pace with changing consumer needs.

Virtually every business transaction is carried out by means of a(n) ________, a mutual agreement between two or more parties that can be enforced in a court.

contract

In the context of digital communication, ________ refers to the customer's ability to regulate the information they view as well as the rate and exposure to that information.

control

Eric goes to the grocery store to buy a gallon of milk for his cereal and coffee. In this scenario, the gallon of milk is an example of a ________ product.

convenience

An organization's ________ refers to its shared values, beliefs, traditions, philosophies, rules, and role models for behavior.

culture

In a(n) ________ organization, the decision-making authority is delegated as far down the chain of command as possible.

decentralized

Which concept deals with giving employees the power to make commitments and use resources to accomplish the assigned tasks?

delegation of authority

If a company develops an advertising campaign exclusively for a segment of consumers with a certain income and education, which segmentation variable is the company using?

demographic

Melvin and Darryl are both managers at a sporting goods store. Melvin is a manager in the finance department and Darryl is a lower-level manager in the shoe department. When these managers communicate, it is known as ________ communication.

diagonal

Special Moments Inc. markets its themed wedding favors, table numbers, and decor via its catalog and website. This is an example of

direct marketing.

Small Treasure Gifts is deciding whether to sell its products in kiosks outside subway stations or in stores at popular malls. What element of the marketing mix does this decision most closely relate?

distribution

A labor union would most likely be expected or required to accept givebacks

during tough economic times.

Matrix Clothing Inc. decides to launch its premium line of clothing and bags in a country that is experiencing increasing purchasing power and per capita income by its residents. Which environmental force primarily influenced Matrix Clothing Inc.'s decision?

economic

Derek is a human resources manager. He is considering applicants for an open position and has narrowed it down to the two strongest applicants. To help him decide which applicant to choose, he calls their references to verify their educational backgrounds and previous work experiences. Derek knows it is important to check the applicants' references because research has shown that those who are willing to exaggerate or lie on their resumes are more likely to

engage in unethical behavior.

What theory is based on the idea that employees try to maintain fairness or balance between inputs and outputs as compared to others in similar positions?

equity theory

Glamour Skin Care Company sells its face moisturizer for $24.99 rather than $25. Thus, it is using

even/odd pricing.

Javier works as an assistant manager at a home improvement center. He wants to be promoted to the position of manager but feels that it is unlikely to happen. As a result, Javier is not motivated to achieve this goal. Which theory best explains Javier's situation?

expectancy theory

Carlos worked as an office assistant every summer during college. His tasks included scheduling business trips, preparing meeting agendas, and communicating with customers. Which type of resources does this scenario relate to?

experience

Marco works at a grocery store. He started six months ago as a bagger, but recently, his boss recognized his hard work, promoted him to cashier, and gave him a raise. Marco's promotion and raise are examples of

extrinsic rewards.

According to the classical theory of motivation, what would motivate employees to work hard?

financial incentives

Isaac works for a paper products company that provides sick leave, vacation pay, pension plans, health plans, and other forms of extra compensation. These particular items are

fringe benefits.

An automobile company manufactures different cars for different market segments. It markets its SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, the company is primarily using ________ variables of market segmentation.

geographic

Logan is a barista at a coffee shop. His manager notices that he has been showing up late for work, getting coffee orders wrong, and being rude to customers. What should his manager do to help Logan improve his work?

give Logan constructive criticism, so he knows what to expect and how he is viewed

Sean is a marketer at Second Chance Car Company, and he wants to inform the market of the benefits of buying used cars over expensive new cars. He invests his efforts in creating advertisements that emphasize the company's low prices and service guarantee to reach the company's target market and compete with the large car dealerships in the area. This scenario relates most directly to

goal-setting theory.

Billy is a packer in the meat department of a grocery store. He labels beef steaks with little or no fat as "AA" and beef steaks with more fat as "AB." When he does this, he is primarily engaging in the marketing function of

grading.

During the ________ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.

growth

High morale contributes to

high returns to stakeholders.

Health care, real estate, and tax preparation are all examples of ________ services.

high-contact

Companies that are concerned with boosting workplace morale, maximizing employees' productivity and creativity, and motivating employees to be more effective are concerned with

human relations.

Ryan is a 12-year-old boy who enjoys going on the Internet and playing online games. To play the online games, he has to enter one of this parent's credit card numbers, as well as personal information like his birthday and Social Security number. What is a rising problem among children who use the Internet to which Ryan may fall victim?

identity theft

To deter identity theft, the National Fraud Center wants financial institutions to

implement new technologies such as digital certificates, digital signatures, and biometrics.

When Laura buys a new computer, she assumes that it was not stolen, that it will serve her personal computing purposes, and that it will function efficiently as advertised. These expectations describe what is included in a(n) ________ warranty.

implied

When compared to the external sources of recruitment, recruiting from internal sources

improves employee morale.

Compared to work teams, work groups emphasize

individual accountability.

Lisa and Gin are friends who work at the same company but in different departments. They often go out for lunch and drinks after work, and sometimes, they send each other personal e-mails and instant messages at work. Such friendships comprise the ________ of a firm.

informal organization

Greg considers his best career-enhancing resources to be his family name and the prestige of the university he attended. These are examples of

intangible resources.

The personal satisfaction and enjoyment that a person feels from attaining a goal is referred to as a(n)

intrinsic reward.

Ear Check Inc. develops a new ear examination kit that allows customers to check their children for ear infections at home, rather than go to the doctor. Currently, this product is experiencing negative profits, and the company is spending a great deal of money on advertising to make consumers aware of the product. As a result, this product is most likely in the ________ stage of the product life cycle.

introductory

From a marketing perspective, social media will be most effective if it

is included in both the corporate and marketing strategy.

The transformation process in operations management

is the conversion of resources such as labor, money, materials, and energy into goods, services, and ideas

According to Herzberg's theory, what is a hygiene factor?

job security

Olga is shopping for a new laptop computer. All the computer brands offer laptops with standard screens and keyboards, but each brand offers different software packages, memory amounts, processor speeds, hard drive sizes, and operating systems. Olga notices that the price of laptops varies depending on the features they include. In order to choose the best laptop computer for her, Olga will most likely

judge which type of laptop offers her the best value according to the benefits she wants and her ability to pay for those benefits.

Minimizing inventory by providing an almost continuous flow of items from suppliers to the production facility is referred to as

just-in-time inventory management.

Enviro Bath is dedicated to green technology and sustainability. As a result, it produces toilets and showers that are designed to conserve water. Doing so not only protects the environment, but it can also

lead to improved profits.

Management's version of a strike is called a

lockout.

A characteristic of search firms known as headhunters is that they

look for qualified candidates who are working for other companies.

From the perspective of manufacturers, standardization means

making identical, interchangeable components or complete products.

A company that manufactures wooden planks for construction has categorized its customers on the basis of their product requirements into three groups: construction companies, wholesalers, and government institutions. Which marketing strategy is best illustrated in this scenario?

market segmentation

Valerie is a marketer for an online shoe store. An important task she performs regularly is measuring the website's traffic and performance. This task is known as

marketing analytics.

At Infrastructure Innovations, specialists from different departments are deployed together to form a project team and work on a single project, such as building a bridge or restoring a road. As a result, employees have to report to their functional managers as well the concerned project managers. Thus, Infrastructure Innovations is using a ________ structure.

matrix

A drawback of centralization is that it

may take a long time for an organization as a whole to implement decisions and respond to changes and problems on a regional scale.

Luis has worked at Mel's auto shop for five years. He has been asked by Mel to train, support, and guide Tim—a new employee. In this way, Luis will be taking on the role of a(n)

mentor.

Mediation and arbitration differ in that a mediator

merely offers suggestions and facilitates negotiations, whereas an arbitrator's decision must be followed.

A computer manufacturer builds its computers so that the components can be installed in different configurations to meet certain needs of a customer. This is an example of

modular design.

Dexter is committed to his career plan. He has done extensive research on potential employers and determined which ones are hiring. He has completed an internship, attended career fairs, and worked with a career counselor at his school to determine which career path is right for him. Which element of career planning does this scenario best describe?

monitoring procedures

Rob's company has grown in recent years, and the firm is looking to restructure the organization into larger groups. Rob and his team are deciding whether to organize its departments on the basis of geography, customer type, or product. Regardless of which basis the firm uses, it will be organized using which structure?

multidivisional

Which is a common mobile marketing tool?

multimedia messages

Best Brands Foods, a company that manufactures and sells breakfast cereals, customizes its cereal flavors to suit different lifestyles, personal tastes, and age groups. For example, it makes organic cereals for its health-conscious customers and colorful cereals with cartoon characters for children. Which market segment approach is Best Brands Foods using in this scenario?

multisegment approach

The Golden Group is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market and are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies

niche marketing.

Service experience tends to vary each time because

of the human element inherent in providing services.

Cakes and More, a popular bakery, allows its new employees to learn the processes for making its bakery goods by actually working on customer orders. The training process at Cakes and More best exemplifies

on-the-job training.

If an employee's primary function in an organization is transforming resources into goods and services, then he or she is involved in

operations management.

Fashion Forward, a brand of women's apparel and accessories, uses contract manufacturers in different countries. The company benefits because of the lower cost of labor and minimal government regulations in other countries compared to its home country. This is an example of

outsourcing.

Which of the following protects intellectual property?

patents

The Age Discrimination in Employment Act specifically focuses on hiring practices that discriminate against

people aged 40 and older.

Miles has initiated a scam in which he counterfeits a well-known banking website and sends out e-mails to direct victims to it. By making this website look authentic, he is able to get victims to reveal their social security numbers, bank account numbers, and credit card numbers. What type of scam is Miles running in this scenario?

phishing

Pinterest and Instagram are social networking sites that use ________ and are being used by businesses to market themselves visually.

photo sharing

Nadene is a human resources manager at a large legal services company. She must decide how many new employees her company will need to fill vacant positions in the near future. In this scenario, Nadene is engaging in

planning.

If a foreign trade policy of a country states that multinational companies can enter its market only by merging with a local business partner, this would represent which environmental force?

political

The most flexible element of the marketing mix is

price.

A furniture manufacturer makes dining tables and chairs. The plant has a wood cutting department, an assembly department, and a staining department. This plant is using a ________ layout to organize its facility.

process

Christy sells her handmade jewelry to customers at craft fairs. This is an example of the ________ marketing channel.

producer-to-consumer

Tough Tread, a tire manufacturing company, is in the process of developing a new product. Its R&D team has shortlisted the idea of a tire fitted with a traction device to be used during heavy snowfall. It is in the process of transforming the idea into an actual model. Tough Tread is currently in the ________ stage.

product development

Slim Spirits targets its reduced calorie alcoholic beverages toward those who want to drink alcohol without consuming too many calories. This best exemplifies

promotional positioning.

Which financial resource is necessary to successfully undertake a career plan?

proper attire for interviewing

Daphne works for a pharmaceutical company. Her company sends her to medical conferences several times a year, so she can talk to professionals in the medical field and identify potential buyers of her company's products. What step in the personal selling process does this scenario best describe?

prospecting

Hallie manages a fitness club, which employs front desk personnel, personal trainers, and fitness instructors. She wants to motivate her employees to work hard and maintain high levels of productivity. What should Hallie do to motivate her employees?

provide growth opportunities for employees

A difference between advertising and publicity is that advertising

provides specific information to persuade a person to act, while publicity seldom calls for action.

Materials that have been purchased to be used as inputs in making other products are included in ________ inventory.

raw materials

Industrial products such as lumber, cotton, and iron ore are classified as

raw materials.

Missy buys a house with three acres and a barn. In this case, the house, acreage, and barn are considered to be ________ property.

real

If an organization fosters and values workforce diversity, it is most likely to

reduce conflict among employees of different cultural groups.

Every time Rob wants to change his cell phone, he takes the opinions of his colleagues and friends to decide which phone to buy. Thus, Rob's colleagues and friends are his

reference group.

Furry Paws, a local pet store, places its own brand of dog food next to the more established brands. Doing so makes it obvious that Furry Paw's dog food is less expensive than the other brands, thus making it look like a better deal to customers. This is an example of

reference pricing.

A disadvantage of line structures is that they

require managers to possess a wide range of knowledge and skills.

The Hawthorne studies were important because they

revealed the significance of social and psychological factors on productivity.

Rich runs a home improvement business. He is happy with the level of business he receives, but he wants to learn more about his customers, so he studies information compiled by the U.S. census bureau and other government agencies, databases created by marketing research firms, and sales and other internal reports. What kind of data is Rich using in this scenario?

secondary data

Accurate Awnings is experiencing production delays resulting in a backlog of customer orders, so the firm assembles a team to look into the issue. The team is given full authority to implement a new process for streamlining production without having to get management approval. In this scenario, the team is likely to be

self-directed.

Smart Talk develops a smartphone with a state-of-the-art camera, allowing customers to use their phones as their main photo and video device. This smartphone is currently experiencing the declining sales curve and declining profits that are characteristic of the maturity stage. What is a reason for this decline in sales and profits?

severe competition

Tanker Corp., an oil tank manufacturing company, allocates one task to an employee working from 8:00 a.m. to 12:30 p.m. and allocates the same task to be completed by another employee working from 12:30 p.m. to 5:00 p.m. This is an example of job

sharing.

During a recent hockey game, Patrick broke his stick. When he goes to the sporting goods store to replace it, he considers the price of the stick as well as its quality because he wants to avoid another broken stick. As an avid hockey player, who has used multiple stick brands, Patrick has two brands he prefers over the others, so he narrows his choice down to one of those two brands. The hockey stick in this scenario is an example of a ________ product.

shopping

Widgets are

small bits of software on a website, desktop, or mobile device that perform a simple purpose, such as providing stock quotes.

Farm Fresh, a supermarket in Oregon, was criticized by the community for its use of plastic bags. In view of the concerns raised by the members of the community, the supermarket's management made the decision to start using biodegradable bags. This decision has been influenced by ________ forces.

social

Derek and Julia are going to see their favorite rock band at a concert. The concert is an example of a ________ product.

specialty

Potato Hut, a popular fast-food chain, is famous for its fries and hash browns. It is one of the few fast-food chains to exclusively use the potatoes from its own farms. However, its potatoes can be harvested for only three months of the year. Which marketing function can Potato Hut employ to achieve time utility and satisfy year-round demand for its exclusive fries and hash browns?

storing

In a survey of business managers, a disruption in the ________ was viewed as the number-one crisis that could decrease revenue.

supply chain

All activities involved in obtaining and managing raw materials and component parts, managing finished products, packaging them, and getting them to customers is referred to as

supply chain management.

Matrix, a high-end manufacturer of men's cologne, charges high prices for its cologne because customers associate high prices with superior quality. This is an example of

symbolic/prestige pricing.

A temporary group of employees, usually chosen for their expertise, that is responsible for bringing about a particular change is a(n)

task force.

Aiden's music store developed a smartphone application to improve its distribution, promotion, and new-product development. In this scenario, Aiden's store is using ________ forces.

technological

Lawlor Inc., a pharmaceutical company, allows its employees to work at home a few days per week, staying connected via computers, modems, and telephones. This arrangement is called

telecommuting.

David's Deli, a nationwide deli shop chain, introduces a new sandwich in the Northeast to try out its marketing strategy before offering the product across the country. Thus, this deli shop is in the ________ stage of the product development process.

test marketing

What law restricts unsolicited e-mail advertisements?

the CAN-SPAM Act

Ricardo manages a team that completes road construction projects for his state. What agency would Ricardo most likely work with to ensure the safety of his workers and investigate any infractions?

the Occupational Safety and Health Administration

What Act criminalized securities fraud and strengthened penalties for corporate fraud?

the Sarbanes-Oxley Act

Javier is completing his personal SWOT analysis. After determining his three key career opportunities and his three key career threats, he should consider all of the following EXCEPT

the actions he must take to ensure that nothing can threaten his career opportunities.

An organizational structure is

the arrangement or relationship of positions within an organization.

A secure, public ledger that records all transactions and is spread across multiple computers is referred to as

the blockchain.

Miles is pursuing a career in medicine. All of the following are things he should consider about his competition EXCEPT

the characteristics of employers who are looking for employees like him.

Maslow's theory maintains that

the more basic needs at the bottom of the hierarchy must be satisfied before higher-level goals can be pursued.

Cameron wants to get a job in the publishing field. What characteristic should he consider regarding potential employers?

the organizational culture

The more layers in an organization,

the slower the communication.

Jenna has a paralegal certificate, and she is trying to determine how difficult it will be for her to get a job in her field. She should consider all of the following hiring practices of potential employers EXCEPT

the typical timing of hiring new employees.

A large personal care products company adopts a(n) ________ approach to gain a competitive edge in light of intense foreign competition and increasingly demanding customers. The company believes that uniform commitment to quality in all areas of its organization will promote a culture that meets customers' perceptions of quality.

total quality management

The visual appearance of a product or its packaging is called

trade dress.

Larry has a farm where he grows fresh vegetables and fruit. The process he uses to move the produce to the local farmer's market where he will sell them to customers is the marketing activity known as

transporting.

Franco is a hairdresser who gives haircuts to two customers in the same day. The haircut he gives to the first customer is not exactly the same as the haircut he gives to the second customer. This relates to the difference between service providers and manufacturers in terms of

uniformity of output.

Selective distribution typically includes products like automobiles, major appliances, clothes, and furniture, and

uses only a small proportion of all available outlets to expose products.

Once a month, the sales managers of Black Corporation meet to discuss sales performance, production issues, and delivery schedules. Since the sales managers work in different parts of the country, they conduct their meetings through a videoconference and follow up with e-mails. This is an example of a

virtual team.

The Children's Online Privacy Protection Act (COPPA) prohibits

website and Internet providers from seeking personal information about children under age 13 without parental consent.

Miranda recently graduated from college with a humanities degree. When trying to determine which career path to choose, what should she consider regarding her personal assessment?

whether her personal goals are consistent with the realities of the labor market

Cara is working on her personal SWOT analysis. Once she determines her key strengths and weaknesses, what is something she should consider?

whether her strengths give her an advantage relative to her peers

All of the following are performance standards you should consider EXCEPT

whether you can bring competitive information.

Cathy recently graduated from college as a business major. When determining what type of career to pursue in her field, which economic condition would most likely impact her decision?

which jobs will offer her the best starting salary